I. overall situation of China’s mobile phone market
In March 2022, the shipment volume of mobile phones in the Chinese market was 21.46 million, a year-on-year decrease of 40.5%. Among them, there were 16.185 million 5g mobile phones, a year-on-year decrease of 41.1%, accounting for 75.4% of the shipment volume of mobile phones in the same period.
From January to March 2022, the total shipments of mobile phones in the Chinese market totaled 69.346 million, a year-on-year decrease of 29.2%. Among them, the shipments of 5g mobile phones were 53.884 million, a year-on-year decrease of 22.9%, accounting for 77.7% of the mobile phone shipments in the same period.
In March 2022, 44 new models of mobile phones were launched in China, with a year-on-year increase of 7.3%, including 27 5g mobile phones, with a year-on-year increase of 68.8%, accounting for 61.4% of the number of new models launched in the same period.
From January to March 2022, there were 103 new models on the market, with a year-on-year decrease of 15.6%, including 57 5g mobile phones, with a year-on-year decrease of 10.9%, accounting for 55.3% of the number of new models on the market in the same period.
II. Composition of foreign brands in China’s mobile phone market
In March 2022, the shipments of domestic brand mobile phones were 19.215 million, a year-on-year decrease of 42.4%, accounting for 89.5% of the mobile phone shipments in the same period; 43 new models were listed, with a year-on-year increase of 16.2%, accounting for 97.7% of the number of new mobile phone models listed in the same period.
From January to March 2022, the shipment volume of domestic brand mobile phones totaled 57.649 million, a year-on-year decrease of 33.5%, accounting for 83.1% of the mobile phone shipment volume in the same period; A total of 98 new models were listed, with a year-on-year decrease of 14.8%, accounting for 95.1% of the number of new mobile phone models listed in the same period.
