Consumer goods retail & cosmetics industry: retail enterprises will enter the intensive disclosure period of annual reports and the latest quarterly reports to maintain the recommendation of relevant high-quality targets

Industry hot spots this week: ① on April 10, the opinions of the CPC Central Committee and the State Council on accelerating the construction of a national unified market was released; ② On April 11, the National Bureau of statistics released the CPI and PPI data of March; ③ On April 13, Li Keqiang presided over the executive meeting of the State Council; ④ On April 13, the Ministry of finance, the Ministry of Commerce and the National Rural Revitalization Bureau issued a notice on supporting the implementation of County commercial construction; ⑤ On April 11, China Department Store Business Association released the full text of the development report of China’s department store retail industry from 2021 to 2022.

Market performance: last week (2022.4.112022.4.15), CS trade retail index rose (0.12%), outperforming Shanghai Composite Index (- 1.25%), Shenzhen Component Index (- 2.60%) and Shanghai Shenzhen 300 index (- 0.99%). Since the beginning of the year, the industry index has fallen by – 4.82%, also outperforming Shanghai Stock Index (- 11.77%), Shanghai and Shenzhen 300 (- 15.21%) and Shenzhen Component Index (- 21.60%). Compared with other industries, the commerce and retail sector ranked seventh in the rise and fall of 30 industry categories last week, up three places from the previous week.

E-commerce and agent operation segment: Beijing Zhidemai Technology Co.Ltd(300785) released the performance forecast for the first quarter of 2022, and the net profit attributable to the parent company of 22q1 changed from profit to loss year-on-year, mainly because the first quarter was the sales off-season of the e-commerce industry, coupled with the impact of the epidemic, the growth rate of operating revenue was lower than expected. At the same time, in 2021, the company vigorously incubated new businesses around the new strategic direction, and the personnel of the whole year showed a trend of gradual increase, resulting in a significant increase in employee compensation compared with the same period last year Telling Telecommunication Holding Co.Ltd(000829) released the 2021 annual performance express.

Department stores and comprehensive business sectors: Inzone Group Co.Ltd(600858) , Chang Chun Eurasia Group Co.Ltd(600697) , Xinjiang Winka Times Department Store Co.Ltd(603101) release the annual report of 2021 Dalian Friendship (Group) Co.Ltd(000679) release the 2021 annual performance express.

Cosmetics sector: Bloomage Biotechnology Corporation Limited(688363) and related parties jointly invested in the establishment of private equity funds.

Personal care sector: Jieya Co., Ltd. released the annual report for 2021 and the performance forecast for the first quarter of 2022. At 21q1-q3, the sales of lijieshi disinfectant wipes increased rapidly, but the sales of this category was accidental. Therefore, the demand decreased year-on-year and the orders fell during 21q4-22q1.

Gold and jewelry sector: China National Gold Group Gold Jewellery Co.Ltd(600916) released the annual report for 2021. The demand for value preservation and process upgrading promoted the strong recovery of gold consumption. The income of the company’s gold products increased significantly and its operating performance thickened. In addition, benefiting from the reduced impact of the epidemic in 2021, the recovery of consumption and the overall high prosperity of the gold and jewelry industry, the company’s “products + channels” promoted the rapid growth of performance; DEA shares announced the new self operated stores in March 2022 Beijing Kingee Culture Development Co.Ltd(002721) released the 2021 annual performance express.

Supermarket sector: continue to pay attention to Shanghai epidemic protection and supply enterprises Beijing Urban-Rural Commercial (Group) Co.Ltd(600861) announce the report on major asset replacement and issuance of shares to purchase assets and raise supporting funds and related party transactions (Draft) Chengdu Hongqi Chain Co.Ltd(002697) released the first quarter report of 2022. At the end of last year, the company gradually cleaned up, integrated and adjusted the stores and purchased stores that could not be improved in the short term, and achieved good results. Therefore, the sales of 22q1 stores increased steadily, and the net cash inflow increased Sanjiang Shopping Club Co.Ltd(601116) released the annual report for 2021. Affected by the epidemic and the general decline in the operating revenue and profits of retail enterprises, the company’s revenue performance in the whole year of 21 years was poor. During the window period of retail enterprise transformation, the company’s new retail stores achieved remarkable upgrading results. Among them, Ningbo HEMA fresh store operated by Sanjiang Shopping Club Co.Ltd(601116) has achieved profits for four consecutive months New Hua Du Supercenter Co.Ltd(002264) released the first quarter report of 2022.

Other chain sectors: Shanghai Aiyingshi Co.Ltd(603214) released the annual report for 2021, mainly due to the double pressure of declining birth rate, repeated epidemic and online business expansion, the company’s performance is under pressure in the short term.

What’s recommended: keeping the logic of the omnichannel configuration intact, the logic of the omnichannel configuration intact, and the recommendation focuses on the retail channel category of rainbow’s department store ( Rainbow Digital Commercial Co.Ltd(002419) . SZ ( Rainbow Digital Commercial Co.Ltd(002419) . SZ), Wangfujing Group Co.Ltd(600859) . SZ), Shanghai Lily&Beauty Cosmetics Co.Ltd(605136) ( Shanghai Lily&Beauty Cosmetics Co.Ltd(605136) . SH); As well as the Shanghai Jahwa United Co.Ltd(600315) Winner Medical Co.Ltd(300888) . SZ), Chongqing Baiya Sanitary Products Co.Ltd(003006) ( Chongqing Baiya Sanitary Products Co.Ltd(003006) . SZ).

Risk warning: the risk of insufficient market confidence; Risk that the progress and effect of transformation are lower than expected.

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