Weekly strategy report: consumer price tracking - April 2022 issue 3

Consumer goods price tracking weekly report, focusing on all non standardized price increases related to consumption, such as food and beverage, automobile, household appliances, clothing, transportation, luxury goods, etc. See micro knowledge in order to understand the price increase range, frequency and scope of consumer goods.

In the third week of April, the price rise of consumer electronics, food and beverage, automobile and Internet retail was mainly monitored. Specifically:

In terms of consumer electronics, Microsoft has raised the price of office 365 and windows 365 versions for non-profit customers, which will take effect from September 1, 2022.

In terms of food and drink, Langjiu has raised the factory price of qinghualang, the core single product. At present, the factory price of qinghualang exceeds that of Feitian Maotai; Hunan spicy strip brand "spicy Prince" announced that it would raise the price from May 1 due to the rise in the price of raw materials such as rapeseed oil, flour, pepper, spices and packaging materials.

In terms of automobiles, affected by the continuous rise in the price of raw materials of upstream batteries, the prices of some models of Ford, Chang'an and other brands have been raised successively this week, while Tesla has increased the price in disguise by stopping giving away the charger with the car.

In terms of Internet retail, shortly after Tencent video VIP announced the price increase, JD plus member Tencent Video Co branded card announced the price increase.

It should be noted that during the current round of refined oil price adjustment cycle (March 31 - April 14), the international oil price first decreased and then increased, and the overall level decreased significantly compared with the previous price adjustment cycle. The refined oil price decreased for the first time in the year.

According to the statistics, since December 2021, the price increase frequency of various categories, automobile, food and beverage and transportation occupy the top three respectively. The word frequency of automobile appeared 46 times, the word frequency of food and drink appeared 18 times, the word frequency of transportation appeared 12 times (mainly the price adjustment of refined oil), the word frequency of household appliances appeared 8 times (including the first round of price increase in the air conditioning industry in 2022), the word frequency of luxury goods appeared 6 times, the word frequency of video and consumer electronics appeared 4 times, the word frequency of daily necessities and light industry appeared 3 times, the word frequency of clothing and medicine appeared 2 times, flowers, electric vehicles Internet retail word frequency appeared once respectively.

Risk warning: limited coverage of price increase categories; The situation and time of price increase propaganda are inconsistent with the actual situation; There are differences in price changes among brands.

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