Macro background: contemporary college students are facing the pressure of fierce employment competition in the future
In 2022, China's college graduates are expected to reach 10.76 million, with a record scale and increment, and intensified employment competition. Under this background, college graduates have a strong willingness to continue their studies. The linkage between the starting salary and academic qualifications has become one of the driving factors for college students to choose to enter higher education; In addition to academic qualifications, college students also attach importance to the acquisition of "hard currency for job hunting" such as high gold content certificates, in order to win more favor from enterprises in the future.
02 crowd insight: college students are trying to grow up and hope to gain an ideal self in the future
College life is rich and colorful, in which learning is still the top priority. In addition to on-campus courses, what college students value most are extracurricular examinations such as CET-4 and CET-6, vocational qualification certificate and postgraduate entrance examination. All kinds of examination plans are arranged in good order by college students, but learning to prepare for the examination is not a simple thing. College students need to pay time and sweat to overcome many difficulties. At the same time, more and more college students choose to practice to exercise their professional ability and accumulate work experience, so that they can better move towards the society in the future; In addition, many college students attach importance to cultivating hobbies and specialties, and even some students hope to develop hobbies and specialties into career direction in the future.
Many college students have formed a relatively clear picture of their ideal self in the future: to become a person with ability, knowledge and ease in life and work.
03 New Oriental: accompany college students all the way with products and services
In the eyes of college students, New Oriental is like a trusted old friend around him. He has the courage to change and innovate, and accompanies the growth of his classmates all the way forward.
Following the trend of the times, New Oriental starts with the courses and services most needed by college students and the contents that have influence on college students. Relying on nearly 30 years of teaching accumulation and rich educational resources, teaching and services cover all kinds of examinations such as CET-4 and CET-6, postgraduate entrance examination, teacher qualification certificate, finance and accounting, college upgrading and so on, and provides a complete set of learning solutions and employment guidance for more than 40 million college students in China.
