Weekly report of big consumer industry: "I Maotai" app is officially launched, and Maotai has entered the "100 billion era"

Topic of this week: on March 31, Maotai officially launched the official app "I Maotai", and more than 2.29 million people and 6.22 million people participated in the first round of subscription within one hour. On the same day, Kweichow Moutai Co.Ltd(600519) released the annual report for 2021. In 2021, Kweichow Moutai Co.Ltd(600519) achieved an operating revenue of 106.19 billion yuan, an increase of 11.88% year-on-year; The net profit attributable to the parent company was 52.46 billion yuan, a year-on-year increase of 12.34%; The basic earnings per share was 41.76 yuan, a year-on-year increase of 12.34%. With the disclosure of 2021 financial report, Maotai officially entered the "100 billion era". After the new management of Maotai took office, it continued to practice market-oriented reform, continuously transmitted positive signals and opened a new road and journey. In 22 years, the company's base liquor is expected to increase the proportion of direct sales channels by superimposing the large volume of non-standard products and new e-commerce platforms, which is expected to increase both volume and price. We are optimistic about the company's long-term development ability.

Industry highlights: 1) Maotai's revenue in 2021 was 109.46 billion, a year-on-year increase of 11.71%. 2) Tsingtao Beer's net profit in 2021 was 3.16 billion, a year-on-year increase of 43.3%. 3) Helen's revenue in 2021 was 1.836 billion, a year-on-year increase of 124.42%. 4) From April 1, qinghualang stopped the goods. 5) Bright Dairy & Food Co.Ltd(600597) 2021 revenue 29.206 billion yuan. 6) Jiangsu King'S Luck Brewery Joint-Stock Co.Ltd(603369) the estimated net profit in the first quarter is 1 billion yuan. 7) Teng Jianxin resigned as Jiugui Liquor Co.Ltd(000799) deputy general manager. 8) Juewei Food Co.Ltd(603517) non public fund raising was approved.

Rise and fall of secondary market: from March 28 to April 1, food and beverage in secondary market + 3.01%, agriculture + 2.17%, commerce + 1.69%, ranking 10th, 13th and 15th in CITIC 30 industry.

Risk tips: 1. The risk of macroeconomic weakness; 2. The risk of long-term epidemic prevention and control in China; 3. Risks of major food safety incidents; 4. Major agricultural epidemic risk.

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