I. new progress in leading enterprises
— new interpretation of 22q1 sub brand Jimi / nuts / dangbei
1. Jimi-z6xpro: steady and steady, and the middle end system is updated iteratively
Q1 polar meter: normal iteration of middle end Z series and no new promotion of high-end H series.
Product line: ① the price band has a large span and is arranged in 1 Faw Jiefang Group Co.Ltd(000800) 0; ② 3000 + main sales volume price belt focuses on layout.
Interpretation of new product z6xpro: continue to emphasize small size and optimize performance; Optimize brightness memory based on z6x (lower price); It retains the advantage of small volume compared with z8x (higher price).
2. Nut j10s: high-end new product with small hardware changes, mainly for image quality optimization
Q1 nut: high-end new products, hardware optimization is not prominent, and the selling point is Leica image quality optimization.
Product line: innovation and change, focusing on differentiation. Focus on the differences in portable / short focus / industrial design.
Interpretation of the new j10s: it has little change compared with J10 hardware. The main source of price upgrade is cooperation Leica optimized color matching, image quality + memory, HDMI interface and other upgrades.
3. Dangbei-f5: high end hardware upgrade, China challenges led lumen, and overseas promotes laser
Q1 dangbei: the hardware parameters have been further strengthened, and the brightness / resolution has reached the highest level in the industry, with full selling points.
Product line: focus on high-end and highlights. As a cutting-edge brand, dangbei stands out from the ceiling by continuously refreshing the hardware parameters of the industry.
Interpretation – China F5: the brightness is upgraded to the highest led. The light source adopts OSRAM’s new LED lamp group, and the lumen is greatly upgraded to 2800ansi.
Interpretation – Overseas Mars: laser X3 resolution upgraded to 4K. It is an upgraded version of X3 in China, and the light source still adopts light peak ALPD laser, but the chip adopts ti’s latest 4K (1080p for x3).
II. Sorting by price segment
— new interpretation of 22q1 high-end line / middle end line / laser line
High-end line – 5000 +: high-end arms war, extremely stable and bright eyes
Hardware: ① telephoto: 20 Jinzai Food Group Co.Ltd(003000) lumens, 0.47 DMD; ② Short focus: 1500 lumens, 0.23/0.33dmd.
Software: the parameter difference is reduced, and the performance of bibcock polar meter and nut focusing is still better in the actual measurement. We believe that: high-end users are performance sensitive / price insensitive, leading performance and gaining an advantage. Measured comparison: Jimi h has advantages in stability, color and brightness. Purely theoretical parameters: when the parameter F5 of Bei is prominent (the influence of imaginary scale needs to be considered in practice).
