Weekly strategy report: consumer price tracking – March 2022 issue 2

Core conclusion

Consumer goods price tracking weekly report, focusing on all non standardized price increases related to consumption, such as food and beverage, automobile, household appliances, clothing, transportation, luxury goods, etc. To understand the range, frequency and scope of price increases of consumer goods.

In the second week of March, we focused on monitoring the rise in the prices of household appliances, automobiles, consumer electronics and pharmaceuticals. Specifically:

In terms of household appliances, due to the rising cost of raw materials and labor, the comprehensive cost has increased. Midea air conditioner and Haier air conditioner announced almost at the same time that they would increase their prices by 8% – 10% from March 16.

In terms of automobiles, Tesla has rarely raised the prices of model 3 and model y twice in less than a week, with a cumulative increase of nearly 30000 yuan, reflecting the cost of raw materials and inflationary pressure.

In terms of consumer electronics, the retail price of the new iPhone se is $429, up $30 from the $399 low-cost iPhone se launched by Apple two years ago.

In terms of medicine, Guangyuyuan Chinese Herbal Medicine Co.Ltd(600771) due to the continuous rise in the prices of traditional Chinese medicine raw materials such as bezoar and musk in the past year, the prices of products have been raised.

According to the statistics, since December 2021, the price increase frequency of various categories, automobile, food and beverage, transportation and household appliances occupy the top three respectively. There are 16 word frequencies for cars, 14 for food and drink, 8 for transportation (mainly the price adjustment of refined oil), 8 for household appliances (including the first round of price increase in the air conditioning industry in 2022), 6 for luxury goods, 3 for video, 2 for clothing, 1 for flowers, 1 for consumer electronics and 1 for medicine.

Risk warning: limited coverage of price increase categories; The price increase situation and time of publicity are inconsistent with the actual situation; There are differences in price changes among brands.

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