VraR industry: oculus VR app tops Apple's download list, and the proportion of quest2 users is as high as 36.32%

Meta oculus quest2 singularity?

According to Cristiano Amon, CEO of Qualcomm, meta sold 10 million oculus quest2 on November 16, 2001. Although Qualcomm has clarified that this data is not the official sales volume of meta, but the average of the third-party market scale forecast, we believe that the remarks made by the CEO of Qualcomm are still accurate, because quest2 is equipped with Qualcomm's Qualcomm snapdragon XR2 chip.

In 2019, meta CEO Zuckerberg said that the sales of 10 million quest2 is very important for meta to create a comprehensive VR platform, and 10 million users are also the boundary point to ignite the ecological heat of content, which is called "singularity": about 10 million people need to use and purchase VR content on a single hardware of a platform in order to enable developers to continue R & D and make profits; Once this threshold is exceeded, the content and ecosystem will achieve leapfrog development. After the singularity of 10 million, VR content and ecosystem are expected to develop by leaps and bounds, driving the reconstruction of global VR industry chain.

Among steam VR hardware, meta brand accounts for 62%, and quest2 accounts for 36.32%

At present, meta, valve and HTC have not released the sales data of VR head display, and valve's steam platform hardware survey is still a reliable pcvr use data index. According to valve data, the total monthly live VR head display users of steam platform accounted for 1.84% in November, a decrease of 0.01% month on month. Valve announced about 120 million monthly live steam users and about 2.2 million steamvr users.

In terms of head show, meta's quest2 increased by 1.3% month on month, which was the largest increase in November. At present, the share has reached 36.32%, a record high. Meta's oculus series accounted for 61.99% in total, with a month on month increase of 0.84%; Valve's index fell for two consecutive months, with a month on month decline of 0.39% in November, becoming the product with the largest decline, with a share of 16.92%, ranking second. The overall trend is that the strong are always strong. Quest2 has maintained a growth rate of more than 1% for many months, and the gap between quest2 and the head show after the ranking has widened.

Meta may become the biggest winner of Christmas in 21 years, oculus VR app tops Apple's download list

On Christmas day, meta's oculus VR app became the most popular app for apple. This app is used to manage oculus VR head display. Being the top of the list this time means that meta's VR head display has become the most popular technology gift in the festival.

Meta CEO Zuckerberg once announced that the company would invest at least $10 billion to build the meta universe. At present, the function of metavr head display is far from realizing Zuckerberg's final imagination of the meta universe, but it can let users experience some of the contents that can be realized in the meta universe. After this Christmas sales, meta is expected to have more users, which will enable the company to collect more user usage data and optimize the VR experience through these data. The addition of new users is also expected to help meta and other enterprises in this field explore the VR experience that users expect and like. We believe that the success of meta's Christmas sales is an important indicator that the company is building its own meta universe in the right direction.

Investment suggestion: look forward to the arrival of hardware singularity

We believe that the next important development of VR will be in the social field. 77% of VR users want VR to have more social attributes, and meta's 2.8 billion monthly active users and years of deep cultivation in the social field are expected to give the company advantages. Meanwhile, meta's new generation VR head show questpro is expected to come out as early as 2022. It is suggested to focus on meta's investment opportunities.

Secondly, we believe that with the release of Apple's VR / MR equipment in the fourth quarter of 2022, apple officially enters the VR / AR industry, which is expected to produce an important Apple VR / AR industry chain. It is suggested to pay attention to the investment opportunities of apple and apple VR / AR industry chain.

The new generation of meta quest Pro is expected to come out as early as 2022. The second generation of Sony PSVR is expected to be released in the second half of 2022. The production and OEM of VR equipment hardware are expected to be produced by Chinese VR equipment OEM / ODM enterprises. Optical parts and display parts are expected to be supplied by Chinese optical and display enterprises. Relevant companies in China have carried out relevant layout, such as Goertek Inc(002241) , Shunyu optics BOE, etc.

Risk warning: VR head shows the risk that the delivery volume is lower than expected, the risk of changes in market competition pattern, and the risk that technological innovation is lower than expected.

 

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