Big consumer industry weekly: Spring Festival consumption season is approaching, Baijiu usher in price surges

This week’s topic: Spring Festival consumption season is approaching, liquor industry ushered in price surges, Wuliangye Yibin Co.Ltd(000858) and Luzhou Laojiao Co.Ltd(000568) have been increasing the supply price, Beijing Shunxin Agriculture Co.Ltd(000860) , Baijiu, Anhui Gujing Distillery Company Limited(000596) and other major brands have also launched “price tag”. According to China Securities News, the unplanned price of the eighth generation Wuliangye Yibin Co.Ltd(000858) has been increased from 999 yuan / bottle to 1089 yuan / bottle, while the planned price of 889 yuan / bottle remains unchanged. According to the 3:2 ratio of internal and external contract volume in the general five-year plan, the ex factory price of the eighth generation Wuliangye Yibin Co.Ltd(000858) will be increased from 889 yuan / bottle to 969 yuan / bottle, an increase of about 9%. The Chinese Baijiu industry is in the squeeze growth stage of volume reduction and price increase. The overall demand for the industry is stable, and the trend of consumption upgrading and brand concentration is unchanged. As the wind vane of the industry, the successive price increases of famous wines are conducive to opening the volume and price space of the industry, building the certainty of industry growth in 22 years and promoting the improvement of profitability.

Industry highlights: 1) Shanxi Xinghuacun Fen Wine Factory Co.Ltd(600809) nominated yuan Qingmao and Yu Zhongliang as candidates for directors of the eighth board of directors. 2) Weiya was fined 1.341 billion yuan for tax evasion. 3) Jiangsu Hengshun Vinegar-Industry Co.Ltd(600305) divest non condiment assets. 4) Haixin Foods Co.Ltd(002702) executive pay cut by 11% – 52%.

Rise and fall of secondary market: from December 20 to December 24, the secondary market agriculture + 6.5%, food and beverage + 3.9%, commerce + 1.6%, ranking No. 1, 2 and 4 in CITIC 30 industry.

Risk tips: 1. Risk of macroeconomic weakness; 2. The risk of long-term epidemic prevention and control in China; 3. Risks of major food safety events; 4. Major agricultural epidemic risk.

 

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