Tracking and comments on the data of clothing and cosmetics Amoy department in November: the sales of clothing, shoes and bags Amoy Department increased by 37% year-on-year in November and turned to positive growth month on month compared with October, mainly due to the high growth contribution of sportswear / casual clothing and children’s clothing; The cosmetics industry increased by 9% year-on-year in November and turned to positive growth month on month in October. In terms of brands, the overall performance of China’s leading sports shoes and clothing brands was good in November, among which Anta and Tebu showed positive year-on-year growth; Li Ning’s year-on-year growth rate increased; FILA’s year-on-year growth slowed slightly, while Nike and Adidas, the leading brands of international sports shoes and clothing, performed differently in November. Nike’s year-on-year decline narrowed and Adidas’s year-on-year decline expanded; Among other clothing brands, the month on month growth rate of several brands improved month on month in November. In terms of cosmetics, the year-on-year growth rate of several brands in China’s skin care products sector was better in November; Several international skin care brands weakened in November.
Market review: textile and garment sector: last week (November 29 to December 3, 2021), Shanghai Composite Index, Shenzhen Component Index and Shanghai Shenzhen 300 index rose or fell by + 1.22%, + 0.78% and + 0.84% respectively. Textile and garment sector fell 1.42%, ranking 25th among 28 Shenwan industries. Among them, textile manufacturing sector fell 1.93% and clothing and home textile sector fell 1.15% in the past month (November 3 to December 3, 2021) the Shanghai stock index, Shenzhen Component Index and Shanghai Shenzhen 300 index rose or fell by + 2.90%, + 3.58%, + 1.26% respectively, and the textile and garment sector rose by 4.43%, ranking 15th among the 28 Shenwan industries.
Cosmetics and medical beauty sector: the cosmetics sector fell 0.41% last week, underperforming the CSI 300 index by 1.25pct. The cosmetics sector fell 6.83% in the past month, underperforming the CSI 300 index by 8.09pct. Last week, the medical and American sector fell 1.92%, underperforming the Shanghai and Shenzhen 300 index by 2.76pct. Over the past month, the medical and American sector fell 3.30%, underperforming the CSI 300 index by 4.56pct.
Industry news: the third quarter revenue of allbirds, an innovative shoe brand in San Francisco, increased by 33% year-on-year; Canadian geese were pushed to the forefront because of the return problem; Us “Black Friday” online sales fell for the first time; Children’s cosmetics market will set up a “small gold shield”; Ordinary cosmetics were called back for filing due to illegal use of whitening ingredient “377”; The cutting-edge skin care brand youshiyan has completed round B financing with a scale of more than 100 million yuan. Investment suggestion: textile and garment industry: online clothing sales improved in November. At the same time, according to grass-roots research, offline retail sales also improved in November compared with October. As a traditional sales peak season, the fourth quarter makes a great contribution to the whole year. Continue to pay attention to the weather and winter clothing sales; Head manufacturers have strong order sustainability, but they need to pay attention to the progress of epidemic prevention and control in Vietnam and other countries; In addition, the preference for small and medium-sized stocks continued to rise. We continue to recommend: 1) we look forward to the good sales of winter clothes. At present, Anta sports, Li Ning, Ningbo Peacebird Fashion Co.Ltd(603877) , Biem.L.Fdlkk Garment Co.Ltd(002832) with reasonable valuation, Bosideng, Luolai Lifestyle Technology Co.Ltd(002293) with obvious benefits from cold winter, etc; 2) Shenzhou International, Huali Industrial Group Company Limited(300979) , with full textile manufacturing orders, strong growth sustainability and a solid position as a high-quality head manufacturer.
Cosmetics industry: the cosmetics industry maintained the previous view and promoted greatly in November. From the results, although the competition pattern is still dominated by international brands, many domestic brands have outstanding performance in key months of e-commerce, showing a certain brand reputation. We look forward to the continued rise trend of domestic products in the future. We continue to recommend Proya Cosmetics Co.Ltd(603605) , Yunnan Botanee Bio-Technology Group Co.Ltd(300957) , Bloomage Biotechnology Corporation Limited(688363) , Shanghai Jahwa United Co.Ltd(600315) .
In terms of the medical and beauty industry, the industry has the characteristics of growth attribute and improved degree of compliance. It is still in the early stage of development and is optimistic about the growth potential of formal institutions. We suggest paying attention to Imeik Technology Development Co.Ltd(300896) , Bloomage Biotechnology Corporation Limited(688363) with strong upstream product strength and good formality, actively distributing emerging product fields and sharing industry growth dividends.
Risk tip: the macroeconomic growth rate is down, and the terminal consumption is weak due to repeated epidemics or extreme weather, which affects the consumption demand of clothing, cosmetics, medical beauty and other products; The intensification of industry competition and the price war of foreign leading brands will have an adverse impact on China’s benchmark brands; E-commerce platform traffic growth slowed down and traffic costs increased.
