Microsoft acquired Activision Blizzard with us $68.7 billion in cash, and XGP game subscription is expected to win the host game market. As the game becomes the key track to test the future of metauniverse, traditional game content developers need support in AI, machine learning, cloud computing and hardware R & D if they want to embrace metauniverse. The absolute advantages of technology giants in hardware technology and cloud computing power will enable investment objects. As the global antitrust enters the critical period, technology giants will be more cautious about large-scale mergers and acquisitions. The supplementary layout of hardware foundation and software content around the meta universe ecology will become the main line of global science and technology investment. In China, the probability of Tencent, Alibaba and byte beating will enter the tightening period from the investment peak in 2021. Investment losses and regulatory pressure are the reasons for the tightening trend of China’s science and technology investment. Stimulated by the prospect of the meta universe, the global game industry will enter the peak of innovation in technology and formats, and the market competition will continue to intensify. The rise of virtual human and NFT track will bring opportunities to improve the valuation of the sector. On the meta universe derivative track: 1. Game developers with leading engine ability have the opportunity to seize the first opportunity at the level of virtual human technology; 2. NFT technology is also expected to effectively empower social game products, and the uplink of game props and assets has the opportunity to improve the valuation space of relevant listed companies; 3. NFT product distribution platform with content community foundation. It is recommended to pay attention to Perfect World Co.Ltd(002624) , G-Bits Network Technology(Xiamen)Co.Ltd(603444) , heart company, Visual China Group Co.Ltd(000681) , Inmyshow Digital Technology (Group) Co.Ltd(600556) .
Risk warning: covid-19 epidemic prevention and control; Required consumer price; China’s regulatory policy; Overseas Internet market policy.
Review of market performance: CITIC media index rose or fell – 2.89% throughout the week, not outperforming Shanghai Composite Index, Shenzhen Composite Index and gem index, ranking 20th among 30 CITIC primary industries. From the perspective of industry segments, the radio and television sector performed the best last week, with the CITIC tertiary index up or down + 4.41%, followed by the information search and aggregation sector.
Industry highlights: nine ministries and commissions jointly issued several opinions on promoting the healthy and sustainable development of platform economy| Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) , Col Digital Publishing Group Co.Ltd(300364) and others have become the second batch of members of the yuan universe Industry Committee of China Mobile Communications Federation| YouTube will end its original programming business| At the end of 2021, the number of effective members of mango TV reached 50.4 million, a year-on-year increase of 40%| Roblox’s average daily active users (dau) in the third quarter was 47.3 million, a year-on-year increase of 31%| Yuancosmos Industry Committee of China Mobile Communications Federation was established| The pre-sale of eight new films released on the first day of the lunar new year was officially opened| Microsoft announced its acquisition of Activision Blizzard| Shanzhai games suspected of plagiarizing Showa American story were taken off the shelves in Appstore, the national district| After the release of warm snow in station B game, it topped the steam national and regional hot sales list| Friendship time launched its new tour “lingyunnuo” on the whole platform, which won the main recommendation of apple Appstore today and ranked first in the free list of games| Nexon will sell its Hong Kong mobile game publisher 6waves 34 8% shares.
