Securities code: 002419 securities abbreviation: Rainbow Digital Commercial Co.Ltd(002419) Announcement No.: 2022-004 Rainbow Digital Commercial Co.Ltd(002419)
Announcement on the letter of concern to Shenzhen Stock Exchange
The company and all members of the board of directors guarantee that the information disclosed is true, accurate and complete without false records, misleading statements or major omissions.
Rainbow Digital Commercial Co.Ltd(002419) (hereinafter referred to as “the company”) received the attention letter on Rainbow Digital Commercial Co.Ltd(002419) issued by Shenzhen Stock Exchange on January 21, 2022 (attention letter of the company Department [2022 No. 27] (hereinafter referred to as “the attention letter”), requiring the company to make a written explanation on the matters involved in the attention letter. After receiving the letter of concern, the company attached great importance to it and implemented the matters involved one by one. Now the reply to the relevant questions is as follows:
1. Please explain whether the 3R products belong to the regular sales products in the daily business of your company and whether the fundamentals of your company have changed significantly in combination with the business model of the company’s 3R products (ready to eat and cook products), the duration of business development, market position, product type, income and proportion in the last three years, etc. Reply 1: Tianhong supermarket vigorously promoted the development of 2R products (ready to cook, ready to eat) and processing and cutting services in 2017. In 2020, it added readyto heat products on the basis of 2R products, upgraded and continued to build 3R products (ready to eat, ready to heat, ready to cook), and initially formed manual catering, private brand 3R core commodity group dominated by fresh and semi-finished products. In 2021, the company will build 3R model stores in baogou, Bantian and Shahe Tianhong supermarkets in Shenzhen, and plans to build special areas in stores across the country in 2022.
The cooperation mode of the company’s 3R commodities is divided into self-supporting, joint venture and leasing. The self-supporting mode is the main mode, and the number of self-supporting commodities accounts for 86% of the number of 3R commodities. From January to September in 2019, 2020 and 2021, the sales of 3R commodities of the company were 251 million yuan, 358 million yuan and 271 million yuan respectively, accounting for 3.29%, 4.06% and 3.93% of the current sales of Tianhong supermarket.
Based on the above situation, the company believes that 3R goods belong to the regular sales products in the company’s supermarket, and the company’s fundamentals have not changed significantly.
2. Please describe in detail the specific development of such private brand business in combination with the company’s business model of Tianyou Maotai flavor wine products, including but not limited to the time of listing, production plant, sales channel, production and sales volume, sales amount and proportion, competitive products and market share, and whether the product has a significant impact on the profitability of your company.
Reply 2: in order to better meet the value needs of customers and form differentiated competition with the market, Tianhong supermarket began to explore and develop its own brand since 2003. After 18 years of development, the company mainly owns its own brands of “Tianwei”, “Tianyou” and “feierfu”, of which “Tianwei” is a brand of fresh and cooked food, “Tianyou” is a brand of packaged food and “feierfu” is a brand of daily necessities. The company’s own brand sales from January to September 2021 were 599 million yuan, accounting for 8.68% of the sales of Tianhong supermarket.
The company’s own brand began to develop liquor products in 2018, involving beer, red wine and other varieties. From January to September 2021, the sales of the company’s own brand liquor was 4.0619 million yuan, accounting for 1.87% of the sales of the company’s self operated liquor (including its own brand and other self operated brands) and 0.06% of the company’s supermarket sales.
In order to meet the demand of the middle class customers in Guizhou Tianhong supermarket for the quality of Maotai flavor liquor, in 2021, the company signed a cooperation agreement with the Guizhou Hill Gate black gold Liquor Sales Co., Ltd. (hereinafter referred to as “Shan men gang black gold liquor”), processing Tianyou brand Maotai Baijiu liquor, and the manufacturer is Maotai Town Datang Baijiu Liquor Co., Ltd., Renhuai Maotai Town. Its production address is rongchangba production Park, famous liquor Industrial Park, Renhuai City, Zunyi City, Guizhou Province, and Zhongyuan village, Canglong community, Huairen City, Guizhou Province. According to the sales situation, the company issues a purchase order to shanmengang black gold wine industry, and shanmengang black gold wine industry delivers the goods according to the order and the contract.
Tianyou Maotai flavor liquor was pre sold in Tianhong online channel on December 20, 2021 and sold in Tianhong supermarket Wuxi Online Offline Communication Information Technology Co.Ltd(300959) channel from January 18, 2022. As of January 23, the sales volume was 1.035 million yuan. At present, the sales volume of the commodity is small and has limited impact on the market. The income generated by sales will not have a significant impact on the current operating performance of the company.
3. In combination with questions 1 and 2, please explain whether your company’s relevant replies on the interactive easy platform are prudent and objective, whether there are misleading statements or publicity and advertising statements, and whether there is a situation of using the interactive easy platform to cater to market hotspots and hype the company’s share price.
Reply 3: when replying to investor consultation on the interactive trading platform, the company made a prudent and objective reply based on the current business and actual operation of the company and in accordance with the requirements of the securities regulatory guidelines. There were no misleading statements, publicity and advertising statements, nor did it use the interactive trading platform to cater to market hotspots and hype the company’s share price.
4. Explain whether there is any violation of the accuracy, timeliness and fairness of information disclosure in combination with the media interviews, institutional and investor research of your company and its directors, supervisors and senior managers in recent three months.
Reply 4: according to the self-examination, the company has not accepted the media interview and institutional research recently. When the company replied to the investor consultation through the investor special line, based on the company’s current business and actual operation, there was no violation of the accuracy, timeliness and fairness of information disclosure.
5. Check whether your company has other undisclosed information that should be disclosed, whether there are major matters in the planning stage, and other matters that your company believes need to be explained.
Reply 5: the company has no major events that should be disclosed but not disclosed about the company, or major events in the planning stage. In addition to the above reply, the company has no other matters to be explained.
It is hereby announced.
Rainbow Digital Commercial Co.Ltd(002419) board of directors January 24, 2002
