The business logic of virtual human, NFT and game in metauniverse may be unified in "IP based content payment"
Near the Spring Festival, virtual people of various spring festival galas have surfaced one after another. According to sina finance and economics, actor Huang Xiaoming will appear on the stage with the virtual character "Guofeng Xiaoming" for the first time at the Oriental satellite TV Spring Festival Gala; According to the report of Shanghai Securities News on December 20, 2021, Anhui Radio and television announced that it would jointly create the first digital virtual anchor of Anhui Radio and television with fengyuzhou, a wholly-owned subsidiary of Shanghai Fengyuzhu Culture Technology Co.Ltd(603466) and make an appearance in the Spring Festival Gala of the year of the tiger on Anhui Satellite TV; The Beijing Winter Olympics will open on February 4. Zhang Yimou, the general director of the opening ceremony, said in an interview with China Central Television that "we should use science and technology to make the opening ceremony less but not empty, ethereal and romantic". We judge that the Spring Festival Gala and Winter Olympic Games of national concern are expected to further popularize the concept of virtual human and technologies such as holography and AR to the public, and boost the commercialization of virtual human in various application scenarios. In addition, NFT platforms are also emerging. Since December 2021, Xinhua news agency, Visual China Group Co.Ltd(000681) and others have launched NFT based digital collections. We believe that virtual human and NFT are still areas of rapid commercialization under the framework of the meta universe, corresponding to the "identity" and "economic system" in the elements of the meta universe respectively; In the context of increasing supply, the key to the success of the commercialization of virtual human and NFT platform lies in the generation and continuous operation of head IP. The core of the realization of virtual human is to endow the produced virtual human image with connotation, attract traffic, and then realize it through advertising, C-terminal payment, etc; The core of NFT's realization lies in whether it can obtain the distribution right of digital collections with higher artistic value and more scarcity, or whether it can own the copyright of head digital works of art, such as the IP authorization of head sports stars. According to the report of hump capital on January 21, Shanghai Yaoji Technology Co.Ltd(002605) cardhobby, a card trading / issuing platform invested strategically a few days ago, has actively arranged sports IP outside China and has exclusive authorization for a large number of star cards of head stars. Moreover, on January 18, Microsoft announced that it would buy Activision Blizzard, a game production company, for $68.7 billion in cash. We believe that its acquisition is intended to expand its meta universe layout. On the one hand, it aims to expand C-end users, especially mobile end users. On the other hand, it enriches the meta universe scene based on the well-known game IP of Activision Blizzard, and absorbs a large number of game technical talents of Activision Blizzard (the top talents in engine, animation, art and other fields are mostly concentrated in the head company) to become meta universe architects, This may indicate that head IP is also very important for the realization of games under the meta universe framework. Virtual people, NFT, games or unified in the commercialization path of "IP based content payment". To sum up, we continue to propose to actively arrange virtual human, NFT and open world game tracks that have been commercialized rapidly in the metauniverse. Considering that they have entered the performance forecast period of a shares, we need to comprehensively consider the performance growth, choose a high safety margin of valuation, and have advantages in IP building and operation The targets of yuanuniverse's related businesses that promote more actively and are expected to be implemented to the performance faster are mainly recommended Shanghai Yaoji Technology Co.Ltd(002605) , Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) , Perfect World Co.Ltd(002624) , and the beneficiary targets include Shanghai Fengyuzhu Culture Technology Co.Ltd(603466) , Beijing Quanshi World Online Network Information Co.Ltd(002995) , Beijing Fengshangshiji Culture Media Co.Ltd(300860) , Visual China Group Co.Ltd(000681) , Zhejiang Daily Digital Culture Group Co.Ltd(600633) , Tencent holdings, netease-s, etc.
Continue to focus on localized entertainment opportunities and layout the fields of film, script killing, E-sports and parent-child paradise
Under the resonance of the "local Chinese New Year" initiative and offline entertainment, localized entertainment needs such as movies, screenplays, E-sports and parent-child paradise may usher in an increase during the Spring Festival. As of 17:00 on January 23, 8 new films such as "shuimen bridge of Changjin Lake" and "Four Seas" have been filed for the Spring Festival of the year of the tiger, which may bring greater performance flexibility to relevant producers, distributors and cinema companies in first and second tier cities. In the field of localized entertainment, Yuewen group and chuangmengtiandi are recommended. The beneficiaries include Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) , Hangzhou Shunwang Technology Co.Ltd(300113) , Wanda Film Holding Co.Ltd(002739) , China Film Co.Ltd(600977) , Alibaba pictures, Beijing Enlight Media Co.Ltd(300251) , cat's eye entertainment, Guomai Culture & Media Co.Ltd(301052) .
Risk tip: the competition in the field of virtual human and NFT intensifies, and the epidemic situation repeats or affects the length of offline entertainment.
