Summary of latest views 1 On the evening of January 18, Beijing time, Microsoft announced that it would buy Activision Blizzard, a game production company, for all cash at a price of $95 per share, including all franchise rights of Activision, with a total value of $68.7 billion, which is expected to be completed in fiscal year 2023. After the acquisition, Microsoft will also become the third largest game company in the world by revenue. In the future, the well-known game IP of Activision Blizzard will also join the XGP lineup. Previously, Microsoft acquired zenimax media, the parent company of Bethesda software, for $7.5 billion. We believe that core technologies such as 3D modeling and virtual reality in the game are very helpful for Microsoft to explore the “metauniverse”. The acquisition of Activision Blizzard actually strengthens Microsoft’s competitive strength in the meta universe track with games as the starting point. 2. Twitter launched NFT avatar function. On January 20, 2022, twitter launched a new function that can be used to verify NFT profile picture. At present, this function is limited to IOS system users who have subscribed to twitterblue. This authentication feature will allow users to select a personal avatar from their personal NFT collection. We believe that the launch of this new function of twitter can not only encourage more users to register their subscription product twitterblue, but also enable users to better display digital art and improve the construction of NFT ecosystem in social networks. In addition, meta’s Facebook and instagram have begun internal testing of the photo focused social network NFT program.
From the perspective of industry configuration, the game industry still has good growth in the long run. It is suggested to pay attention to those with excellent R & D capabilities: Tencent Holdings (0700. HK), netease-s (9999. HK), Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) (002555. SZ), ZuLong Entertainment (9990. HK) and heart company (2400. HK); China’s outbound social platform is developing well overseas, with increasing influence and leading role. It is suggested to pay attention to chizicheng Technology (9911. HK) and happy gathering (YY. O); In addition, policy dividends are continuously released to promote the high-quality development of cross-border e-commerce. It is suggested to pay attention to Alibaba SW (9988. HK) and sheen (unlisted); At present, some Chinese manufacturers have reached the international leading level in the short video area, and China’s Kwai Fu -W (1024.HK) is recommended.
Risk tips: the risk of intensified market competition, the risk of policy and regulatory environment, the risk of work content review or review, public health risk, etc.
