The State Council issued the tourism development plan for the 14th five year plan to provide guidance for the recovery and development of tourism
The State Council issued the “14th five year plan” for tourism development on January 20. The planning mentioned: 1) Under the condition of normalization of epidemic prevention and control, innovate and improve China’s tourism, and promote the recovery of inbound and outbound tourism step by step and orderly under the premise of effective control of the international epidemic. This is expected to alleviate the inbound and outbound tourism under continuous pressure after the epidemic, which is also conducive to promoting the recovery of the demand side of China’s offline consumption sectors, including duty-free / hotels / scenic spots / catering; 2). Promote the deep integration of culture and tourism, build a number of world-class scenic spots and resorts with rich cultural heritage, build national tourism and leisure cities and blocks with distinctive cultural characteristics, and accelerate the development of theme tourism such as red tourism and rural tourism. Under this guidance, the penetration rate of theme tourism such as Chinese leisure tourism, red tourism / rural tourism will be further improved in the future, The high-end resort industry is expected to usher in a development dividend period; 3). Deepening Internet plus tourism, we believe that it will promote the further development of Intelligent Tourism and online tourism. 4). Build a number of tourist cities and characteristic tourist destinations. China’s leisure scenic spots and theme parks, such as Jiangsu Tianmu Lake Tourism Co.Ltd(603136) , Songcheng Performance Development Co.Ltd(300144) ‘s eternal scene area, Fosun’s Atlantis and a series of leisure resorts that deeply cultivate high-quality products and services, may usher in a period of structural development in the future.
Zhejiang Ssaw Boutique Hotels Co.Ltd(301073) acquire the equity of Junlan Hotel and Jinglan Hotel, and increase the layout of medium and high-end hotel market
Zhejiang Ssaw Boutique Hotels Co.Ltd(301073) on January 22, an announcement was issued, announcing the acquisition of 79% equity of Zhejiang Junlan hotel / 70% equity of Jinglan hotel in cash, with the acquisition price of 66 million / 14 million yuan respectively. This acquisition will accelerate the layout of the company’s medium and high-end hotel market, expand the service depth and business breadth of China’s high-end hotel market, and implement the company’s strategy of further expansion in the medium and high-end hotel industry through asset light mode. After the acquisition, the company will further improve the national market share, with more than 300 hotels and more than 60000 guest rooms, It is of great strategic significance to become a leading enterprise in China’s medium and high-end hotels, especially high-end hotels.
This week’s view
Under the background of repeated pressure on the tourism industry due to local epidemics, the “14th five year plan” has provided the policy cornerstone and direction guidance for the medium and short-term recovery of the industry and the long-term quality + Intelligent + industrial integration development. Backed by the effective environment of vaccine popularization / specific drugs landing / epidemic prevention system, offline consumer demand such as culture and tourism is expected to pick up and achieve a highly elastic recovery. We suggest focusing on four main lines of recovery logic: 1) Tax exemption and human services sectors with prominent leading barriers ( China Tourism Group Duty Free Corporation Limited(601888) , Beijing Career International Co.Ltd(300662) ); 2). Recommend Zhejiang Ssaw Boutique Hotels Co.Ltd(301073) , Shanghai Jin Jiang International Hotels Co.Ltd(600754) , Btg Hotels (Group) Co.Ltd(600258) high-quality targets of the hotel sector at the bottom of the cycle / with stable long-term growth logic, and pay attention to Huazhu group; 3). Recommend Songcheng Performance Development Co.Ltd(300144) , Jiangsu Tianmu Lake Tourism Co.Ltd(603136) of high-quality scenic spots that benefit from the increased penetration of leisure / peripheral tourism, and pay attention to China Cyts Tours Holding Co.Ltd(600138) and Wuxi Online Offline Communication Information Technology Co.Ltd(300959) Fosun tourism with complete tourism industry chain business; 4). It is suggested to pay attention to Haidilao, the leading restaurant that is expected to be repaired in the same store after the epidemic, and jiumaojiu, a new brand & a new business type that is hatching.
Risk tips
Macroeconomic fluctuation risk; Repeated outbreaks exceed the expected risk; The risk of intensified industry competition; The landing of new projects / products is less than the expected risk; Food safety risks; Risk of major teaching accidents.
