Weekly report of culture and media industry: the market continues to cool down and pay attention to the popular films of the Spring Festival

Industry trends & Company News

The total box office of new films in the Spring Festival (including point screening) exceeded 40 million

New action of byte Entertainment: acquisition of “shadow Utopia” and “always reading comics”

Disney set up an international content creation center to promote streaming media business

Important announcements of listed companies

Mango Excellent Media Co.Ltd(300413) : performance forecast for 2021

Perfect World Co.Ltd(002624) : performance forecast for 2021

Investment advice

This week, the culture and media industry continued to cool down, and the concept stocks of the meta universe in the industry showed the characteristics of rotation. Previously, the stocks with too high growth had a callback market, and the low-level radio and television and cinema stocks were relatively active. This week, we continue to suggest to pay attention to the driving effect of yuancosmos theme on low-end stocks in the industry. China’s leading Internet companies continue to promote the layout of yuancosmos, and some local governments have successively issued relevant policies to support the development of the industry. Therefore, the benefits of the theme are in the continuous release. Investors are advised to pay attention to relevant companies with stable performance growth + continuous benefits; In addition, as the Spring Festival is approaching, the overall quality of films in this year’s schedule is excellent. We suggest paying attention to the investment opportunities of producers and distributors of popular films. To sum up, we maintain the “optimistic” investment rating of the media industry and recommend Focus Media Information Technology Co.Ltd(002027) (002027), Bluefocus Intelligent Communications Group Co.Ltd(300058) (300058), Hubei Century Network Technology Inc(300494) (300494), Kunlun Tech Co.Ltd(300418) (300418), China Film Co.Ltd(600977) (600977).

Risk tips

Macroeconomic downturn; Major policy changes in the industry; Industry demand does not meet expectations; The progress of state-owned enterprise reform did not meet expectations, and the black swan incident continued to have an impact.

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