600436: Zhangzhou Pientzehuang Pharmaceutical Co.Ltd(600436) healthy beauty garden project feasibility study report contents
catalogue one
Chapter I General Introduction 1-1
1.1 Overview 1-1
1.2 background of the project, necessity and economic significance of investment 1-2
1.3 preparation basis and principles 1-3
1.4 scope and division of labor of feasibility study 1-3
1.5 overview of feasibility study 1-4
1.6 main economic benefit analysis indicators 1-5
1.7 conclusion of feasibility study 1-6
1.8 main problems and suggestions 1-7 Chapter II market demand forecast 2-1
2.1 current situation and development trend of cosmetics industry 2-1
2.2 market demand forecast 2-4
2.3 conclusion 2-7 Chapter III plant construction conditions and site scheme 3-1
3.1 Overview 3-1
3.2 plant construction conditions 3-1
3.3 current situation and cooperation conditions of public works 3-1
3.4 conclusion 3-2
Chapter IV engineering design scheme 4-1
4.1 project scope 4-1
4.2 general layout and transportation 4-1
4.3 buildings 4-3
4.4 structure 4-19
4.5 heating, ventilation and air conditioning 4-21
4.6 power supply 4-27
4.7 water supply and drainage 4-32
4.8 automatic control and weak current 4-38
4.9 thermal power 4-46
Chapter V project construction implementation plan 5-1
5.1 construction contents and quantities 5-1
5.2 project implementation schedule 5-1
5.3 main time nodes of the project 5-2 Chapter VI investment estimation and fund raising 6-1
6.1 Project Overview 6-1
6.2 preparation basis and method 6-2
6.3 analysis of investment composition 6-2
6.4 financing 6-4
6.5 description of relevant matters 6-4 Chapter VII project economic evaluation 7-1
7.1 evaluation basis and principles 7-1
7.2 financial analysis 7-1
7.3 uncertainty analysis 7-2
7.4 conclusion of Engineering Economic Analysis 7-2
Chapter I General
1.1 general
1.1.1 project name, sponsor and person in charge
Project Name: Zhangzhou Pientzehuang Pharmaceutical Co.Ltd(600436) healthy beauty garden project
Employer: Fujian Zhangzhou Pientzehuang Pharmaceutical Co.Ltd(600436) Cosmetics Co., Ltd
Person in charge: Lin Jinsheng
Prepared by: Jilin Pharmaceutical Design Institute Co., Ltd
Person in charge: Han Wenyi
1.1.2 company profile
Fujian Zhangzhou Pientzehuang Pharmaceutical Co.Ltd(600436) Cosmetics Co., Ltd. is a national high-tech enterprise integrating R & D, production and sales of cosmetics. It was established in March 2002, formerly known as Zhangzhou chemical factory, with 90.187% contribution from Zhangzhou Zhangzhou Pientzehuang Pharmaceutical Co.Ltd(600436) Pharmaceutical Co., Ltd. The company has three wholly-owned subsidiaries – Zhangzhou Zhangzhou Pientzehuang Pharmaceutical Co.Ltd(600436) Daily Chemical Co., Ltd., Fujian Zhangzhou Pientzehuang Pharmaceutical Co.Ltd(600436) Cosmetics Trading Co., Ltd. and Zhangzhou Pientzehuang Pharmaceutical Co.Ltd(600436) (Shanghai) biotechnology R & D Co., Ltd. It operates 2 categories and more than 300 products. In 1980, the company took the lead in applying Zhangzhou Pientzehuang Pharmaceutical Co.Ltd(600436) to the production of cosmetics, developed and launched queen brand Zhangzhou Pientzehuang Pharmaceutical Co.Ltd(600436) pearl cream, pearl cream and other characteristic products widely loved by consumers, known as “beauty boutique”. In recent years, the company has focused on products, upgraded its brand, actively practiced the strategy of “great health and national makeup and skin care”, focused its cosmetics on the core effects of freckle removal, whitening and Anti Wrinkle Based on Zhangzhou Pientzehuang Pharmaceutical Co.Ltd(600436) hundreds of years of traditional Chinese medicine culture, developed rapidly and made remarkable achievements. In 2020, the company achieved revenue of 610 million yuan, an increase of 42%; The tax paid was 76.4 million yuan, an increase of 29%, reaching a record high in the same period.
With accurate product positioning and excellent product quality, the company has won a good market reputation and established an excellent brand image in the industry. The company has won more than ten honorary titles at or above the provincial level, such as “national quality leading enterprise in the cosmetics industry”, “national quality and integrity benchmarking enterprise”, “100 key enterprises in Fujian Province”, “100 industrial star enterprises” and “China’s top 100 daily chemical enterprises”.
At present, the company has built a modern and high standard cosmetics production base covering an area of 52 mu, with cosmetics production equipment and testing instruments at home and abroad. The Department has a skin care research center for pianzi Huang, and established Zhangzhou Pientzehuang Pharmaceutical Co.Ltd(600436) (Shanghai) biotechnology R & D Co., Ltd. in Shanghai to cooperate with many universities, hospitals and scientific research institutions to promote the in-depth integration of industry, University and research and form an innovative force. After years of research and development, accumulation and precipitation, a number of competitive core technologies have been formed. At present, it has 62 patents, including 4 invention patents, 16 utility model patents and 42 appearance patents. The skin care research center of the company was awarded “Zhangzhou enterprise technology innovation center” by Zhangzhou science and Technology Bureau.
The company will always adhere to the guiding ideology of socialism with Chinese characteristics in the Xi Jinping new era. Implement the new development concept, continue to take development as the theme, take marketing innovation, product innovation, technological innovation and management innovation as the driving force, constantly strengthen brand construction, continuously improve quality management ability, broaden sales channels, further improve the core competitiveness of enterprises and promote the high-quality development of enterprises. Present the beauty of China with oriental wisdom, so as to build Zhangzhou Pientzehuang Pharmaceutical Co.Ltd(600436) cosmetics into a leading brand of great health national makeup. 1.2 background of the project, necessity and economic significance of investment
1.2.1 background of project proposal
China’s cosmetics market is not only a dynamic market, but also the largest emerging market in the world. Since 2005, the market has presented a new situation, with more fierce competition, a large influx of multinational enterprises and the sudden emergence of local enterprises, which have made the industrial structure of the cosmetics industry increasingly diversified, Market segmentation is more obvious.
China’s cosmetics market has developed rapidly. In 2004, China’s cosmetics market sales reached 58 billion yuan and in 2008, China’s cosmetics market reached 80 billion yuan. In recent years, China’s cosmetics market consumption has still soared at a very high rate. At present, China’s cosmetics market sales have ranked second in Asia and eighth in the world. However, compared with developed countries, the development of China’s cosmetics market is still at a low level. The medium and high-end market is basically occupied by foreign capital and joint ventures, and no local enterprises are shortlisted.
According to statistics, the small and medium-sized cosmetics enterprises within 30-50 million yuan in China’s cosmetics enterprises account for about 90% of the total number of cosmetics enterprises, and at least 18% of enterprises can not maintain normal operation. It is urgent for China to develop powerful cosmetics enterprises.
1.2.2 necessity and economic significance of project implementation
1 necessity of project implementation
As China’s cosmetics market has long been occupied by foreign companies and cosmetics is a sunrise industry, the state has also issued some policies to support the cosmetics industry. In order to seize market opportunities under the support of national industrial policies, the company must further expand production capacity construction, enrich product varieties, increase R & D investment and market development. Production facilities must be used as support for production capacity improvement. However, the current cosmetics production plant and facilities of the company have a relatively small site due to long construction time and years of development, The plant area, process layout and equipment capacity can no longer meet the development needs of the enterprise and the market, and there are certain risks of environmental protection regulations, resulting in a certain degree of restriction on the expansion of the company’s capacity. The construction of the new production base can not only solve these problems restricting the development of the company, but also further improve the automation and intelligence level of the company through high-standard planning and construction, which is conducive to improving the efficiency of product quality management; Finally, fully meet the market demand and ensure the long-term and stable development of the enterprise. 2 economic significance of project implementation
Because the company has marketable products with advanced technology and advanced production facilities to improve the production environment and improve the level of software and hardware, the return on investment has a solid foundation.
Based on improving brand influence and market competitiveness, the company actively improves profitability to achieve leapfrog development. The existing cosmetics manufacturing facilities can no longer meet the needs of high-quality, rapid and intensive development of business, and the production capacity supply of some products is insufficient. In the future, the company will continue to benefit from the rapid expansion of market demand in the cosmetics industry. In order to seize the market opportunity, the company needs to build new plants and supporting measures, introduce advanced technology and equipment, and enhance the company’s sustainable profitability.
1.3 preparation basis and principle
1.3.1 preparation basis
1. Laws and regulations issued by the state and government departments;
2. National, industrial and local standards and specifications;
3. Technical consultation contract signed between Fujian pianzi Huang Cosmetics Co., Ltd. and Jilin Pharmaceutical Design Institute Co., Ltd;
4 basic data
(1) Land use red line map (1:1000) and planning conditions
(2) Terrain, geology, meteorology, hydrology and transportation conditions
(3) Product price information
(4) Basic information of power supply, water supply, gas supply and drainage in the plant area
(5) Product process, production scale, quality standard and other data
(6) Other relevant information
1.3.2 preparation principle
1. Comply with the industrial policies and product structure adjustment plan of the cosmetics industry formulated by the state;
2 strictly implement the current fire prevention, fire control, safety, health, energy conservation, environmental protection and local codes, regulations and standards;
3. Strictly implement the design standard for clean workshop of pharmaceutical industry (gb50457-2019), iso22716:2007 good production practice for cosmetics, code for production license of cosmetics and code for production quality management of cosmetics, and carry out process layout in combination with the implementation needs of the project. Strive to meet the production needs, implement the diversion of people and materials, and make the regional function clear to save the construction area;
4. Reasonably combine the general layout, people flow and logistics according to the site conditions and the needs of future development;
5 select advanced, reliable and applicable equipment, improve the level of mechanization and automation control, reduce energy consumption and reach the leading level in the same industry.
1.4 scope and division of labor of feasibility study
1.4.1 proposed construction content of the project
The actual land area of Zhangzhou Pientzehuang Pharmaceutical Co.Ltd(600436) health beauty Park project is about 204566.84m (2 about 306.85 mu). According to the overall planning of the project, the site is divided into four areas: Office R & D area, production and storage area, logistics support area and auxiliary production area. The proposed construction includes:
Office R & D area: administrative office building, R & D center, canteen, auditorium, reception center and underground garage;
Production and storage area: production workshop 1 ~ 4, comprehensive three-dimensional warehouse 1 ~ 4;
Logistics support area: shift dormitory;
Auxiliary production area; Utility center, hazardous chemicals warehouse, wastewater treatment station and accident pool.
And corridor, guard room, road, greening and outdoor pipe network.
The project is implemented by stages. The construction contents of phase I include all the construction contents of office R & D area, logistics support area and auxiliary production area, production plant I and comprehensive three-dimensional warehouse I in production and storage area, as well as supporting roads, greening and outdoor pipe network.
The later construction content is constructed by stages according to the actual production capacity demand of Fujian Pianzihuang Cosmetics Co., Ltd.
1.4.2 scope and division of work of project feasibility study
The scope of work of this feasibility study is the overall planning of pianzi Huang health beauty Park project and the deepening design of phase I construction content.
