Securities code: 300413 securities abbreviation: Mango Excellent Media Co.Ltd(300413) Announcement No.: 2022-002
Mango Excellent Media Co.Ltd(300413)
Performance forecast for 2021
The company and all members of the board of directors guarantee that the information disclosed is true, accurate and complete without false records, misleading statements or major omissions.
1、 Expected performance of the current period
1. Performance forecast period: January 1, 2021 to December 31, 2021
2. Expected performance: □ loss □ turning loss into profit ■ rising in the same direction □ falling in the same direction
The current reporting period of the project is the same period of last year
Profit attributable to listing: 2040 million yuan – 2140 million yuan
Profit of shareholders of the company: 1982159500 yuan
Net profit increased by 2.92% – 7.96% over the same period last year
Deducting non recurring profit: RMB 2 million – RMB 210 million
Profit after profit and loss: 1846.2032 million yuan
Net profit increased by 8.33% – 13.75% over the same period last year
Note: in this announcement, “Yuan” refers to RMB.
2、 Communication with accounting firms
The financial data related to the performance forecast has not been audited by certified public accountants, but the company has pre communicated with the annual report audit accounting firm on matters related to the performance forecast, and there is no difference between the company and the accounting firm in the performance forecast of the reporting period.
3、 Explanation of performance change reasons
During the reporting period, the company always adhered to the development strategy of deep integration of mainstream media, faced the changes of industry competition pattern, continuously strengthened media value guidance and independent innovation of content, actively responded to the repeated impact brought by covid-19 pneumonia, and promoted the steady progress of the company’s business operation. Adhere to the high threshold long video platform, the content is the king, continue to give full play to the advantages of self-made content, and achieve good results in content innovation. Popular variety shows such as sister riding the wind and waves, brother cutting through thorns, goodbye to my lover and word-of-mouth dramas such as I’m fine in another country, wolf hunter and the twelfth second have effectively driven the company’s advertising and operator revenue growth by more than 30%. At the end of the year, the number of effective members of mango TV reached 50.4 million, a year-on-year increase of 40%. Xiaomang, a trendy domestic content e-commerce platform in the strategic cultivation period, had a peak daily activity of 1.26 million during the reporting period. Due to the restructuring of the three subsidiaries of mango film and television, mango entertainment and Shanghai mango mutual entertainment, they are currently in the period of business integration and transformation, and the main business indicators have decreased year-on-year.
4、 Other relevant instructions
1. It is estimated that the non recurring profit and loss of the company in 2021 will be about RMB 40 million;
2. This performance forecast is the result of the preliminary calculation by the company’s financial department, and the specific data will be disclosed in detail in the 2021 annual report. Please make prudent decisions and pay attention to investment risks.
5、 Documents for future reference
1. Description of the board of directors on the performance forecast of the current period;
2. Other documents.
Mango Excellent Media Co.Ltd(300413) board of directors January 21, 2022
