\u3000\u30001. The competition in beer industry has changed from "regular modulus" to "profit price", and the high-end industry will be a long-term development trend
Consumers' demand for beer has developed from simple alcohol to a higher level (social and self satisfaction). The upgrading of residents' consumption is the basis for the high-end of the beer industry
With the steady increase of industry volume and price and the stable pattern, enterprises turn to "profit" assessment, and high-end has become an industry consensus
Looking forward to overseas mature markets, the ton price of China's beer industry will increase from 3000 + yuan to 5000 yuan
\u3000\u30002. Improve efficiency and reduce cost, and develop the enterprise with high quality
Excellent brand / product strategy, reasonable asset planning and enterprise management efficiency will bring higher quality development to the enterprise
Pursue the development of enterprises from the three dimensions of product structure, capacity utilization and human efficiency α
\u3000\u30003. 2022 under the cycle of high-end superimposed price increase
In 2021, the high-end industry will accelerate significantly, and the total sales volume of the industry will increase
The price increase effect is superimposed and the consumption scene is repaired. In 2022, the beer industry will usher in a simultaneous rise in volume and price
Investment suggestions: recommend Tsingtao Brewery Company Limited(600600) , Chongqing Brewery Co.Ltd(600132) , pay attention to China Resources beer, Beijing Yanjing Brewery Co.Ltd(000729)
Risk tips: 1) the epidemic situation repeatedly affects residents' consumption; 2) Asset impairment caused by enterprise shutdown; 3) Intensified market competition; 4) Food safety accident
