Weekly report of media industry: digital economy welcomes policy support and continues to focus on the commercialization of meta universe

The development of digital economy will receive policy support, or help the development of meta universe

According to the website of the Chinese government, the State Council recently issued the “14th five year plan for the development of digital economy” (hereinafter referred to as the “plan”). The plan puts forward the expected target of “by 2025, the added value of core industries of digital economy will account for 10% of China’s GDP” (the proportion will be 7.8% in 2020), It also deployed eight major tasks, such as “optimizing and upgrading digital infrastructure, giving full play to the role of data elements, vigorously promoting industrial digital transformation, accelerating digital industrialization, continuously improving the digital level of public services, and improving the digital economic governance system”. On January 15, Qiushi magazine published the article of Xi Jinping general secretary “constantly strengthening, optimizing and expanding China’s digital economy”, The article also mentioned “strengthening key core technology research, accelerating the construction of new infrastructure, promoting the integrated development of digital economy and real economy, promoting the development of digital industry in key fields, standardizing the development of digital economy, improving the governance system of digital economy, and actively participating in international cooperation of digital economy”. We believe that according to the meta universe conceptual framework of “virtual world integrated and symbiotic with the real world” generally recognized by the market, it comes down in one continuous line with the digital economy, and the policy planning for the digital economy may also provide strong support for the development of the meta universe; For example, “promote 5g commercial deployment and large-scale application, prospectively lay out 6G network technology reserves, accelerate the construction of a national integrated big data center system coordinated with computing power, algorithms, data and application resources, and efficiently lay out artificial intelligence infrastructure” mentioned in the plan, or provide important underlying technical support for the development of the meta universe, “Explore and develop ‘virtual’ industrial parks and industrial clusters across physical boundaries, build digital twin cities according to local conditions, develop new formats such as interactive video, immersive video and cloud games, deepen the integration of technologies such as artificial intelligence, virtual reality and 8K HD video, and expand the application of social networking, shopping, entertainment, exhibition and other fields.” Or build important application scenarios for the meta universe. Yuanuniverse’s technological innovation, application landing and commercial realization or gradual progress. Based on the commercialization progress, we continue to suggest to increase the layout of four main lines: virtual human, NFT, open game / UGC game platform, VR / Ar / MR; It is preferred to select the targets with high safety margin of valuation and the related layout of meta universe is expected to realize the performance faster. It is recommended to focus on Shanghai Yaoji Technology Co.Ltd(002605) , Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) , Alpha Group(002292) , Mango Excellent Media Co.Ltd(300413) , Perfect World Co.Ltd(002624) and heart companies. The beneficial targets include Beijing Quanshi World Online Network Information Co.Ltd(002995) , Shanghai Fengyuzhu Culture Technology Co.Ltd(603466) , Beijing Fengshangshiji Culture Media Co.Ltd(300860) , Visual China Group Co.Ltd(000681) , Bluefocus Intelligent Communications Group Co.Ltd(300058) , Hangzhou Anysoft Information Technology Co.Ltd(300571) , Zhewen Interactive Group Co.Ltd(600986) , Saturday Co.Ltd(002291) , Zhejiang Daily Digital Culture Group Co.Ltd(600633) , roblox, unitysoftware, etc.

Offline entertainment focuses on localized scenes, and films, screenplays, e-sports, parent-child paradise, etc. are welcome in the specification

In the past week, the confirmed cases of local covid-19 reappeared in Beijing and Shanghai. As the Spring Festival and the Winter Olympics are approaching, Beijing has started more strict control over entering Beijing, and many places such as Shanghai have constantly advocated “local Chinese New Year”. We judge that under the background of sporadic epidemic, reducing inter provincial and inter municipal population mobility or gradually becoming a national consensus. Due to the rigid demand for offline entertainment and social networking, Localized entertainment or usher in alternative demand increment; For example, the “local Chinese New Year” may boost the box office of the Spring Festival films in the first and second tier cities. According to the data of cat’s eye professional edition, as of 15:00 on January 16, 9 new films such as miracle and four seas have been rated for the Spring Festival of the year of the tiger, which is expected to contribute greater performance flexibility to the film producers, distributors and cinemas in the first and second tier cities. In addition, localized formats such as script killing, E-sports Hotel and parent-child paradise have also ushered in opportunities. With the application of new technologies such as VR, the strengthening of industry norms and the entry of listed companies, the trend of marketization may be accelerated. We suggest that we should actively focus on companies that distribute localized entertainment such as movies, screenplays, E-sports and parent-child paradise, and focus on Yuewen group and chuangmengtiandi. The beneficiary targets include Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) , Hangzhou Shunwang Technology Co.Ltd(300113) , Wanda Film Holding Co.Ltd(002739) , China Film Co.Ltd(600977) , Ali film, Beijing Enlight Media Co.Ltd(300251) , cat’s eye entertainment, Guomai Culture & Media Co.Ltd(301052) .

Risk tip: competition in the field of virtual human and NTF intensifies, and the epidemic continues to affect the length of offline entertainment.

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