Industry core view:
On January 12, the State Council issued the “14th five year plan for digital economy development” (hereinafter referred to as the “plan”). The plan points out that the added value of China’s core industries of digital economy will account for 7.8% of China’s gross domestic product (GDP) in 2020 and 10% in 2025. Digital economy provides a strong driving force for the sustained and healthy development of economy and society, The government comprehensively promotes the healthy development of digital economy from eight aspects: optimizing and upgrading digital infrastructure, vigorously promoting industrial digital transformation and accelerating digital industrialization. We believe that in the context of vigorously promoting the development of digital economy, all industries will gradually realize the transformation of new business forms and models, and jointly integrate to create a new digital life of wisdom sharing. The plan emphasizes the development of virtual reality technology, which is expected to boost the construction of the conceptual framework of “meta universe”.
Key investment points:
Online demand continues to expand, and digital economy helps Shenzhen New Industries Biomedical Engineering Co.Ltd(300832) new business formats and models emerge. Due to the repeated epidemic, the online demand continues to increase, the independent innovation ability of digital technology has been significantly improved, the supply quality of digital products and services has been greatly improved, the core competitiveness of the industry has been significantly enhanced, and a global leading advantage has been formed in some fields. Shenzhen New Industries Biomedical Engineering Co.Ltd(300832) new business forms and models continue to emerge and widely popularize, significantly enhancing the driving effect of improving the quality and efficiency of the real economy. For example, promote the integrated development of culture and tourism by digitization, accelerate the digital transformation and development of excellent culture and tourism resources, and online broadcasting and immersive experience have become the development direction. At the same time, the promotion of new ways of production and life such as online learning and online shopping has accelerated, and the Internet platform is growing. With the progress of AR / VR and other virtual reality technologies, the online ecology will be gradually enriched, Promote Wuxi Online Offline Communication Information Technology Co.Ltd(300959) combined innovation and synergy.
Digital economy promotes the construction of the “meta universe” framework in many aspects. Based on the characteristics and differentiated needs of different industries, promote the all-round and whole chain digital transformation of traditional industries, explore the development of “virtual” industrial parks and industrial clusters across physical boundaries, accelerate the virtual agglomeration of industrial resources, platform operation and network coordination, build a new industrial digital ecology combining virtual and real, and innovate and develop “cloud life” services, Deepen the integration of artificial intelligence, virtual reality, 8K HD video and other technologies, and expand the application of social networking, shopping, entertainment, exhibition and other fields. Comprehensively promote the construction of the concept of “meta universe” virtual reality from the aspects of industry, technology and application, accelerate the commercialization process, break through the barrier between virtual and reality, and jointly help the sustainable development of the whole digital economy industry.
Investment suggestions: 1 Game: the epidemic dividend has faded. It is suggested to pay attention to the individual stocks in the product line that are developed for the new generation of users, have well-known IP, have high expectations and good test feedback; At the same time, driven by the concept of meta universe, it is expected that the ecological construction of VR content will become the focus of the market in 2022. 2. Video: emerging technologies help accelerate the development of live broadcasting and video industry, and can pay attention to long and short video stocks. 3. Advertising marketing: the prosperity of e-commerce industry will drive the growth of digital marketing sector. You can pay attention to individual stocks related to digital marketing.
Risk factors: stricter regulatory policies, less than expected AR / VR development, and non landing of 5g base stations
