Market Overview: CITIC’s primary media sector fell 2.7% this week, and the core target of yuanuniverse sector still needs to be focused. In the medium term, after experiencing the impact of intensive policies in 2021, the valuation of the media sector is at the bottom of history. However, according to our calculation, the impact of policies on the income of some industries (such as games and long video Membership Business) is limited. After the subsequent normalization, the fundamentals are strong, and the company is expected to resume stable performance growth, Stocks with good fundamentals for a long time have reached a better price position from the perspective of medium-term allocation. It is recommended that investors gradually pay more attention.
[yuancosmos] the first batch of acceptance list of yuancosmos industry committee was announced, including eight listed companies such as Shanghai Fengyuzhu Culture Technology Co.Ltd(603466) , Hylink Digital Solution Co.Ltd(603825) , Hangzhou Anysoft Information Technology Co.Ltd(300571) . The first batch of members of yuancosmic industry committee accepted 65 companies, including 8 listed companies such as Shanghai Fengyuzhu Culture Technology Co.Ltd(603466) , Hylink Digital Solution Co.Ltd(603825) , Inmyshow Digital Technology (Group) Co.Ltd(600556) , Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) , Hangzhou Anysoft Information Technology Co.Ltd(300571) . We believe that giants at home and abroad focus on the multi-dimensional ecological layout of software, hardware and content around the meta universe, and the continuous landing of industries has brought about a sector catalytic market. Short term or partial theme investment. In the long term, there are a lot of investment opportunities in VraR, blockchain, virtual reality content production and other links. It is recommended to pay attention to high-quality companies with fundamental support and flexible Valuation: [ Visual China Group Co.Ltd(000681) ] (main business recovery + NFT platform will be launched soon), [ Hylink Digital Solution Co.Ltd(603825) ] (Star virtual digital image has been released, sports star virtual digital image is being built, Industrial And Commercial Bank Of China Limited(601398) digital currency promotion partner), [ Bluefocus Intelligent Communications Group Co.Ltd(300058) ] (virtual live broadcasting room) [ Shanghai Fengyuzhu Culture Technology Co.Ltd(603466) ] (join hands with Baidu xirang to build yuancosmos ecological community, invest in NFT technology service company Xingtu bit, yuancosmos game platform Lingjing mutual entertainment), [ Xinhuanetco.Ltd(603888) ] (Xinhua Zhiyun layout virtual human business), etc.
[game] in 2021, the global revenue of 8 mobile games exceeded US $1 billion. According to the sensorpower list, the global revenue of Tencent’s pubgmobile (combined with the revenue of peace elite) and the glory of the king exceeded US $2.8 billion in 2021, ranking first and second in the best-selling list of mobile games in the world, with a year-on-year increase of 9% and 14.7% respectively. “Original God” mobile terminal ranks third with a revenue of US $1.8 billion. The mobile terminal revenue of roblox, No. 4, exceeded US $1.3 billion, with a year-on-year increase of 20.3%. In December, Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) “Puzzles & survival” ranked top 6 in the list of revenue from Chinese mobile travel to the sea, and the game revenue in this period increased by 10% month on month. With the policy bottoming, the current game sector β It has bottomed out and subsequently entered the competition of individual stocks α At this stage, the continuous landing of the meta universe industry is also expected to improve the valuation of the game sector. Focus on the verification of [ Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) ] sea going ability. Douluo continent: duel between soul masters continues to be outstanding; [ Perfect World Co.Ltd(002624) ] on the first day of the launch of magic tower, the running water was 50 million yuan, and the Q3 game business improved significantly month on month.
[tide play blind box] the compliance guidelines for blind box business activities in Shanghai were issued. The guidelines stipulate that: 1) the actual value of the goods in the blind box shall be basically equal to its selling price, and the selling price of a single blind box shall generally not exceed 200 yuan; 2) Blind box operators shall not carry out financial related marketing and shall not engage in market making activities in the secondary market; 3) Blind boxes shall not be sold to minors under the age of 8, and minors over the age of 8 shall obtain the consent of their guardian. According to the report of mob Research Institute, blind box consumers under the age of 18 account for only 8.4%. We judge that strengthening supervision is conducive to the healthy development of the industry. Bubble mart, a leading company, always adheres to the excavation and development of high-quality IP, which is expected to consolidate competitive barriers. Recently, bubble Mart opened a new trend toy collection store in Shanghai, and reached a paradise cooperation with Beijing Chaoyang Park. It will build a trend culture theme park, carry out diversified layout around tide play IP, and continue to recommend [bubble Mart].
Investment suggestions: the game section focuses on Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) , Perfect World Co.Ltd(002624) , Jiangsu Zitian Media Technology Co.Ltd(300280) ; Video Kwai continues to recommend Mango Excellent Media Co.Ltd(300413) and fast technology. Key recommendations of live e-commerce Saturday Co.Ltd(002291) ; Bubble mat and Guangzhou Wahlap Technology Corporation Limited(301011) are recommended in the field of fashion play. The yuan universe sector focuses on Visual China Group Co.Ltd(000681) , Hylink Digital Solution Co.Ltd(603825) , Shanghai Fengyuzhu Culture Technology Co.Ltd(603466) , Bluefocus Intelligent Communications Group Co.Ltd(300058) .
Risk tips: policy supervision risk, increased competition risk, and the impact of epidemic situation exceeds the expected risk.
