The national development and Reform Commission has put forward a number of measures to strive to achieve “open door stability” of the economy throughout the year
The national development and Reform Commission issued the notice on doing a good job in promoting consumption in the near future, and put forward a number of work measures from ten aspects: meeting residents’ festival needs according to local conditions, online consumption, county rural consumption, ice and snow consumption, entertainment and leisure services, smart new retail, green consumption, housing consumption, relief of small and medium-sized enterprises and consumption of people in difficulty. Under the premise of accurate and effective epidemic prevention and control, the national development and Reform Commission stressed the need to seize the peak consumption seasons such as the Spring Festival and the Lantern Festival, tap consumption hotspots and growth points, release residents’ consumption potential, and achieve a stable start to the economy in the first quarter.
Consumption policy can promote mass consumption in low-level cities
The circular proposes a number of ways to promote rural residents’ consumption and attract urban residents to the countryside: (1) accelerate the connection of county rural e-commerce system and logistics distribution system in channels, and further expand the coverage of rural e-commerce; (2) Accelerate brand consumption and quality consumption into rural areas; (3) Launch the rural tourism route with the theme of Spring Festival home stay. Consumption policy can further stimulate the consumption vitality of low-level urban residents: (1) attracting urban residents to travel can improve the income level of local residents; (2) Strengthen the construction of e-commerce channels and logistics distribution, and further improve the contact rate between consumers and consumer goods; (3) Accelerate brand consumption into rural areas and improve the brand awareness of urban residents. The consumption policy can stabilize and expand the consumption demand of residents for mass goods, and the demand for Spring Festival can be restored continuously.
Consumption in low-level cities continues to upgrade, and mass consumer goods can meet improvement opportunities
At present, the impact of the epidemic on mass consumption is weak. In the long run, with the improvement of the income of offline urban residents, the enhancement of quality consumption awareness and the further improvement of the channel layout of low-level cities, the consumption tendency of low-level urban residents can be improved, the consumption upgrading trend is still sustainable, and the consumption of mass goods can grow steadily in the future: (1) epidemic situations occur in some areas In the context of the normalization of epidemic prevention and control, the notice proposes to actively provide non-contact and less gathered consumption projects and social services, and encourage the manufacture and sale of semi-finished products and “clean vegetables on the market”. The prepared dishes have rich and diverse tastes and are easy to make, which can meet the needs of consumers to enjoy new year’s meals at home under the epidemic situation. The demand for prefabricated vegetables under policy encouragement and local spring festival can be further improved, and prefabricated vegetable enterprises can benefit. (2) With the upgrading of consumption in low-level cities, the township gift market can also be further upgraded, and enterprises operating gift attribute products can benefit, such as Hebei Yangyuan Zhihui Beverage Co.Ltd(603156) , He Bei Cheng De Lolo Company Limited(000848) , Guangzhou Baiyunshan Pharmaceutical Holdings Company Limited(600332) . (3) Popular products with further sinking channels and sustainable product upgrading, such as Inner Mongolia Yili Industrial Group Co.Ltd(600887) of dairy products (Jindian and anmushi); Milk beverage Zhe Jiang Li Zi Yuan Food Co.Ltd(605337) ; Nut fried goods Ganyuan Foods Co.Ltd(002991) and so on.
The prefabricated vegetable industry is still in a period of rapid development and has a broad development space in the future
The prefabricated vegetable industry is in the stage of rapid development. At present, the regional characteristics of the industry are obvious and the competition pattern is scattered. There are many participants in the prefabricated vegetable industry, but due to the restrictions of cold chain distribution radius and scattered channels such as C-end farmers’ market stores, enterprises are still in the stage of horse racing and enclosure, with low industry concentration and industrialization. Prefabricated dishes can solve the pain points of b-end and C-end users: (1) b-end: Prefabricated dishes can effectively reduce the rent, raw material and labor costs of catering enterprises and optimize the cost structure of catering stores; At the same time, it ensures the consistency of chain catering dishes and improves the operation efficiency of catering stores; (2) C-end: Prefabricated dishes have high cost performance and good taste, which can effectively reduce the cooking burden of consumers and improve the quality of life. In the future, with the gradual release of b-end and C-end demand, the industry has broad development space and a trillion market can be expected. Relevant targets of the prefabricated vegetable industry can benefit: such as Suzhou Weizhixiang Food Co.Ltd(605089) , Shandong Delisi Food Co.Ltd(002330) , Fu Jian Anjoy Foods Co.Ltd(603345) , etc.
Risk tips: economic downturn, food safety, fluctuations in raw material prices, lower than expected recovery in consumer demand, etc.
