Review of market and sector trends: last week, the media sector index fell 2.70%, the Shanghai Composite Index fell 1.63%, the Shenzhen Component Index fell 1.35%, the gem index rose 0.73%, and the yuan universe index fell 2.22%. The top three sectors Rose: Inly Media Co.Ltd(603598) (+ 39.72%), Shanghai Yaoji Technology Co.Ltd(002605) (+ 29.58%), Beijing Jetsen Technology Co.Ltd(300182) (+ 13.80%); The top three declines in the sector: Mango Excellent Media Co.Ltd(300413) (- 18.10%), Rastar Group(300043) (- 12.63%) and Kunlun Tech Co.Ltd(300418) (- 12.28%). Last week, the NASDAQ China technology index rose 2.92% and the Hang Seng China enterprise index rose 3.93%.
One week's view: last week, the yuan universe index fell by 2.22%, but there were some local highlights. The company with the highest increase in the sector is still the undervalued or low target related to Yuan universe. We continue to suggest paying attention to the progress of the overall business of Yuan universe under the background of hardware layout and policy support. In terms of policies, the State Council issued the "14th five year plan" for the development of digital economy and proposed to create a new digital life of wisdom sharing. Innovate and develop "cloud life" services, and deepen the integration of artificial intelligence, virtual reality, 8K HD video and other technologies. In addition, the official website of yuancosmos Industry Committee of China Mobile Communications Federation announced the list of the first batch of members, in which 8 listed companies were admitted, namely [ Shenzhen Zqgame Co.Ltd(300052) , Shanghai Fengyuzhu Culture Technology Co.Ltd(603466) , Inmyshow Digital Technology (Group) Co.Ltd(600556) , Bluefocus Intelligent Communications Group Co.Ltd(300058) , China Zheshang Bank Co.Ltd(601916) , Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) , Hangzhou Anysoft Information Technology Co.Ltd(300571) and Hylink Digital Solution Co.Ltd(603825) ].
In the meta universe field, it is suggested to pay attention to manufacturers with hardware layout [Qualcomm, Facebook, Microsoft, Tencent (to acquire Black Shark technology, a game phone company, and after the acquisition, the future business focus of black shark technology will shift to VR devices as a whole), Huawei, byte, etc.); Yuancosmos first application scenario game [ Zhejiang Century Huatong Group Co.Ltd(002602) (shining town has become the largest yuancosmos game in China and has achieved its own profit), giant, yao ji, Baotong (Huawei signed a memorandum with Wuxi Boton Technology Co.Ltd(300031) , and the two sides will cooperate in the fields of smart mine construction and naked eye 3D virtual technology application), Huali, Kunlun Tech Co.Ltd(300418) , Oriental Pearl Group Co.Ltd(600637) , etc; Virtual human [ Bluefocus Intelligent Communications Group Co.Ltd(300058) , Zhewen Interactive Group Co.Ltd(600986) , Beijing Jetsen Technology Co.Ltd(300182) , Inly Media Co.Ltd(603598) , Hylink Digital Solution Co.Ltd(603825) ], etc; Digital cultural and creative trading platform [ Three'S Company Media Group Co.Ltd(605168) (establish a digital cultural and creative trading platform in strategic cooperation with beiwen Center), Visual China Group Co.Ltd(000681) , Chengdu B-Ray Media Co.Ltd(600880) , Xinhuanetco.Ltd(603888) ], etc.
The Internet sector rebounded and continued to pay attention to performance resilience and policy inflection point signals. Tencent enterprise wechat held a new product launch last week and announced that the number of connected enterprises and organizations was 10 million and the number of active users was 180 million. In addition, enterprise wechat has opened up with Tencent documents and Tencent Conference team. We believe that this upgrade optimizes the connection of Tencent apps in enterprise wechat and further improves the competitiveness of enterprise wechat as an efficient collaborative office tool.
In addition, the 21 year performance is concerned. A annual report of 21 years has been announced in succession. If the [ Three'S Company Media Group Co.Ltd(605168) ] has been disclosed (21 years of expected net profit growth of 38%-41% over the same period), and the 21 year performance expectation of key companies is concerned, Kwai Tung [Dong Cai, 37] and Hong Kong stock [fast hand] are concerned.
Key tips: 1) relatively high prosperity track, financial technology [Dongcai], etc; Technology [Xiaomi, baidu]; Short video [fast hand, byte (TikTok2021 advertising revenue close to 4 billion dollars, 22 years goal is to achieve 3 times growth)], video Kwai beep, long video platform [mango]; Online recruitment [boss direct employment], marginal improvement of real estate [shell].
2) in the game sector, the policy level pays attention to the progress of version number recovery, and pays attention to the launch of key products and subsequent profit release from the perspective of fundamentals. Focus on the head [Tencent, Netease], China [Panax notoginseng, perfection, G-Bits Network Technology(Xiamen)Co.Ltd(603444) , Zhejiang Century Huatong Group Co.Ltd(002602) (shining town has become the largest meta universe game in China and has achieved its own profit), Baotong, Caesar, giant, Fuchun, Yaoji, Huali, Rastar Group(300043) , Kunlun Tech Co.Ltd(300418) , Chinese Universe Publishing And Media Group Co.Ltd(600373) , Shanghai Yaoji Technology Co.Ltd(002605) , Oriental Pearl Group Co.Ltd(600637) ], Hong Kong stocks [China Mobile Games, IgG, chizicheng technology], etc, VR technology [Silk Road, Hengxin, Jiachuang], etc.
3) in combination with the progress of the epidemic situation, pay attention to the film spring festival in the short term. The Spring Festival of shuimen bridge of Changjin lake was set last week, which helps to improve the popularity of the schedule. Pay attention to the film targets, including [ Wanda Film Holding Co.Ltd(002739) , Beijing Enlight Media Co.Ltd(300251) , cat's eye entertainment, China Film Co.Ltd(600977) ].
4) generation Z and community, maintaining high growth and high stickiness. Pay attention to [BiliBili], trendy play [bubble Mart] and [dream world, aofei, Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) ]; Pay attention to online Q & a community [Zhihu], online music [Netease cloud music], etc; [little red book].
5) Kwai tiktok and the industrial chain, the electronic business platform [Jingdong, many spells, Ali] and live platform [shake voice, fast hand], industrial chain [ Saturday Co.Ltd(002291) , Yao Ji, gravity], marketing technology [sub -, blue, visual, Leo] and so on, bytes benefit [ Three'S Company Media Group Co.Ltd(605168) (21 year net profit 38%-41%), Zhewen Interactive Group Co.Ltd(600986) ], etc. Community retail [meituan, daily Youxian, dingdong], etc; Wechat ecological e-commerce SaaS [youzan, Weimeng].
Risk warning: epidemic impact, economic and political environment risk, stricter supervision, goodwill impairment risk
