Weekly report of media industry: Overweight layout in the field of Internet and post epidemic consumption recovery

Policies continue to help, continue to grasp the opportunity of “bottom valuation – bottom performance” of Hong Kong stock Internet, and strengthen the layout. According to People.Cn Co.Ltd(603000) report, In his speech at the special consultation meeting on “promoting the sustainable and healthy development of digital economy” held by the CPPCC National Committee on May 17, vice premier Liu he mentioned “supporting the sustainable and healthy development of platform economy and private economy, studying specific measures to support the standardized and healthy development of platform economy, and supporting the listing of digital enterprises in capital markets outside China”. We believe that the support for the platform economy mentioned many times at recent important government meetings will continue to boost the market’s confidence in the development of the platform economy. The platform economy will continue to play an important role in the process of economic and social development. After the introduction of specific measures to support the standardized and healthy development of the platform economy, or strengthen the consumption recovery of the platform economy, especially large Internet companies after the epidemic The role of industrial Internet and scientific and technological innovation, which are more closely combined with the real economy, has become an important engine for its long-term performance growth. With the continuous increase of policy support, the valuation bottom of Hong Kong stock Internet sector may be further consolidated. We judge that it is still in the stage of “valuation bottom performance bottom”. We suggest to strengthen the layout of Hong Kong stock Internet, focusing on four directions: 1. The “short-term Video + Live e-commerce” which is still in the fast lane of commercialization; 2. Z-era vertical platform is still in the period of user out of the circle and rapid growth of traffic, with great commercialization potential; 3. Social and content Internet leaders with deep user moat, rich IP reserves and diversified cash flows, stable performance or stronger; 4. The leading living service platform with strengthened competitive barriers and expected to benefit from the recovery of consumption after the epidemic; Kwai-w, Dongxin company, cloud music, Yuewen group, meituan-w, and chuangmengtiandi are mainly recommended. The beneficiary targets include BiliBili, Tencent holdings, and netease-s.

Actively layout the performance repair opportunities brought by the recovery of consumption after Wuxi Online Offline Communication Information Technology Co.Ltd(300959) epidemic

Since May 16, Shanghai has promoted the resumption of business and city in stages. Shopping centers, shopping malls, supermarkets, department stores, convenience stores, pharmacies and other commercial outlets have gradually resumed offline business, and catering, hairdressing and washing and dyeing services have been gradually and orderly liberalized. After the resumption of public transportation in the city on May 22, offline activities may be further expanded, and advertisers are interested in ladder media The willingness of outdoor media such as high-speed rail media may continue to improve with the recovery of offline activities and the promotion of the resumption of work and production of industrial chains such as automobile and FMCG. Offline entertainment activities such as film, parent-child and theme park are expected to resume in the next step. On the other hand, online consumption such as e-commerce has gradually recovered with the recovery of logistics. Under the impact of the epidemic, businesses or businesses have made greater investment in centralized promotional activities such as e-commerce shopping festival. The “616 real Shopping Festival” of Kwai was officially launched on May 20. The full platform e-commerce shopping Festival in June is worth looking forward to, or it may bring flexibility to the performance of e-commerce platform Gmv, agent operation and MCN company. Based on the opportunity for performance restoration opportunities brought by consumer recovery from the aftermath of the recovery from the aftermath of the epidemic, and based on the opportunity for performance restoration opportunities brought by the recovery from consumer recovery after the epidemic, we suggest we actively lay out the e-commerce industry chain that has been more affected by the epidemic, as well as offline formats such as outdoor media, education, training, movies, parent-child, and offline formats such as outdoor media, education and training, movies, and parentparentparenting, and highlight the Cosonic Intelligent Technologies Co.Ltd(300793) 0079792 Hangzhou Onechance Tech Corp(300792) , and we recommend to actively lay out the e-commerce industry chain and outdoor media, outdoor media, education, training, movies, and offline offline formats such as outdoor media, education, training, movies, parent-child, and other off-line formats that are more affected by the epidemic, with particular emphasis on the recommendations that highlight the Cosonic Intelligent Technologies Co.Ltd(300793) 0079 Hangzhou Onechance Tech Corp(300792) Hangzhou Onechance Tech Corp(300792) \ , Beijing Enlight Media Co.Ltd(300251) , Wanda Film Holding Co.Ltd(002739) , China Film Co.Ltd(600977) , Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) .

“Riding the wind and breaking the waves” will be launched in the third quarter, or continue to help mango TV members and advertising revenue

“Riding the wind and breaking the waves” (formerly known as “sister riding the wind and breaking the waves”) was officially launched in the third quarter on May 20. As of 16:00 on May 22, the cumulative broadcast volume of the first phase exceeded 340 million, which was close to the cumulative broadcast volume of the first three days of the second quarter (385 million), indicating that the popularity of IP has not decreased, or after “sound generation”, it has brought a significant increase in traffic, membership and advertising revenue to mango TV. We continue to suggest to grasp the opportunity brought by the improvement of the content competition pattern of the long video platform. Based on the performance flexibility brought by the launch of header content, we recommend Mango Excellent Media Co.Ltd(300413) .

Risk tip: the recovery of economic activities after the epidemic was less than expected, and the reputation of “riding the wind and breaking the waves” was lower than expected.

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