Key investment points
Market review: this week, the performance of the media sector was average, up 1.87%, about 0.64 percentage points lower than that of the gem (the gem index rose 2.51%); Underperformed the market by about 0.36 percentage points (CSI 300 rose 2.23%).
Industry segments: (1) the game index underperformed the market: the CITIC game index (ci005577) rose 0.94% and fell 1.29% relative to the CSI 300 index. (2) The advertising index outperformed the market: the CITIC advertising index (ci005847) rose 3.71%, 1.48% higher than the CSI 300 index. (3) The sports index underperformed the market: the CSI sports index (399804) rose 1.56% and fell 0.67% relative to the CSI 300 index. (4) A-share education companies outperformed CSI 300 and Hong Kong stock education companies outperformed Hang Seng Index. CITIC education index (ci005816) rose 2.31%, outperforming CSI 300 index by 0.08%. The Hong Kong stock education index (887671) rose 5.89%, outperforming the Hang Seng Index by 1.77%.
Film and television: (1) the film Mozart in outer space is scheduled for July 15. Directed and written by Chen Sicheng and starring Huang Bo and Rong Zishan, the fantasy family film Mozart in outer space has officially entered the summer file, and a dream and happy adventure is about to start. (2) The variety show “riding the wind and breaking the waves Season 3” was broadcast on May 20, and the stage heat peaked at the beginning. After “riding the wind and breaking the waves 3” was broadcast, the market share of positive films on the first day of the whole network ranked first in the variety show list with 36.27%. At the same time, 30 “sister Lang” grabbed the microblog hot search list one after another, setting off a new round of upsurge in the audience.
Game: (1) apex mobile game ranks first in IOS free list of 72 countries overseas, which is expected to help Tencent impact the Japanese market. The day after its launch, “apex legends mobile” won the first place in the IOS free list of 72 countries, including the United States and Japan, ranking 51 and 54 respectively in the best-selling lists of the two countries. (2) The revenue of Tencent games in the first quarter of 2022 was 43.6 billion yuan, and the overseas revenue was nearly 1 / 4. Tencent’s game revenue reached 43.6 billion yuan, of which the game revenue in the international market was 10.6 billion yuan, a year-on-year increase of 4%; The local market revenue was 33 billion yuan, a year-on-year decrease of 1%.
Sports: (1) the Chinese track and field men’s 4x100m relay team won the Olympic bronze medal. The International Olympic Committee held an executive committee meeting in Lausanne on the 19th, announcing that China’s track and field men’s 4x100m relay team won the bronze medal of the Tokyo Olympic Games. (2) Iqiyi sports won the broadcasting right of Serie A League. Iqiyi will broadcast the Italian Football League a live from next season, and the IP matrix of iqiyi sports’s top football events will add heavy content.
Education: (1) Ministry of Education: candidates should arrive at the registration place of the college entrance examination 14 days ago. The 2022 college entrance examination is coming. According to the relevant requirements of the Ministry of education and the National Health Commission on the epidemic prevention of the college entrance examination, all localities have successively released the precautions for participating in the college entrance examination to the 2022 college entrance examination candidates. (2) Ministry of Education: organize and carry out special spot checks on out of school training materials (liberal arts) for primary and secondary school students. The problems are mainly reflected in the following aspects: first, the expression of some important issues and historical events is wrong; Second, the relevant contents and expressions were not updated in time in accordance with the new spirit and requirements of the Central Committee; Third, the learning content exceeds the standard and is ahead of schedule, and the tendency to take the exam is obvious; Fourth, improper material selection or scientific errors.
Key investment points: it is recommended to pay attention to Mango Excellent Media Co.Ltd(300413) ( Mango Excellent Media Co.Ltd(300413) ).
Risk tip: media policy tightening risk; The risk of business integration is less than expected; New business development is less than expected risk; The content response is less than the expected risk.
