Topic of this week: after a 49 day trial operation, at 9:00 on May 19, “I Maotai” was officially launched. At the same time, a beautiful report card was also handed in: during the trial operation, the number of registered users of “I Maotai” reached 135426 million, the number of reservations exceeded 130 million, the number of reservation applications reached 341 million, and a total of 924600 business payments were processed; 268000 new users were added, twice the recent average increment of 100000 per day. Moreover, on May 20, Maotai Group and Mengniu Group signed a strategic cooperation framework agreement at Maotai international hotel to carry out in-depth cooperation in ice cream and other fields. At present, two flavors of original and vanilla Maotai ice cream have been introduced, and the tasting price is 39 yuan / share. Under the background of fierce competition in Baijiu market and Maotai’s “year of reform”, I Maotai has created a broader moat for Maotai by helping the reform of marketing system, price system and product system.
Industry highlights: 1) Wal Mart’s Q1 revenue in fiscal year 2023 increased by 2.4% year-on-year. 2) Ligao Foods Co.Ltd(300973) appoint Wang Shijia as deputy general manager. 3) Meiweiyuan subsidiary failed to fulfill its performance commitment. 4) On the first day of Maotai’s official launch, more than 2.8 million people applied for 23000 bottles of wine. 5) The revenue of Parkson group in 2022q1 decreased by 14.3% year-on-year. 6) Vipshop 2022q1 revenue decreased by 11.3% year-on-year. 7) Qia presented melon seed gift box to all shareholders.
Rise and fall of the secondary market: from May 16 to May 20, the secondary market agriculture + 1.83%, food and beverage + 1.33%, commerce + 0.77%, ranking 18th, 22nd and 28th in CITIC 30 industry.
Risk tips: 1. The risk of macroeconomic weakness; 2. The risk of long-term epidemic prevention and control in China; 3. Risks of major food safety incidents; 4. Major agricultural epidemic risk.
