Core view
The general office of the CPC Central Committee and the general office of the State Council issued the opinions on promoting the implementation of the national cultural digitization strategy. The opinions clearly states that by the end of the 14th Five Year Plan period, cultural digital infrastructure and service platform will be basically completed, and a Wuxi Online Offline Communication Information Technology Co.Ltd(300959) integrated, interactive and three-dimensional cultural service supply system will be formed. By 2035, a national cultural big data system with physical distribution, logical correlation, fast link, efficient search, comprehensive sharing and key integration will be built, the panorama of Chinese culture will be presented, and the digital achievements of Chinese culture will be shared by the whole people.
The background of cultural digitization is digital economy. Digital economy is the main economic form after agricultural economy and industrial economy. The 14th five year plan for the development of digital economy aims that by 2025, the added value of core industries of digital economy will account for 10% of China’s GDP. The key tasks of development include eight key tasks: optimizing digital infrastructure, giving full play to the role of data elements and promoting industrial digital transformation.
The core of this opinion is to promote the enabling role of digital industry and give full play to the productivity attribute value of digital economy in technology, scene and mode. At the level of digital economy, that is to promote the deep integration of digital economy and real economy, guide the digital transformation of small and medium-sized enterprises, and promote the new generation of information technology to endow wisdom for equipment, assign value to enterprises and empower industries. At the level of digital assets, it can bring new realization space for IP assets and improve business efficiency and productivity for real industries.
Cultural digitization is divided into two main stages. The first stage is the construction of the bottom, complete the digital collection, processing and storage of cultural elements, complete the infrastructure construction and straighten out the logic of the bottom. The second stage is the application of digital assets, such as the exploration of cultural communication and digital assets of culture. Cultural digitization will provide more cultural IP and cultural scenes.
Recently, the relevant policies in the industry and the behavior orientation of the industrial side have shown a certain continuity and gradually formed a complete context, that is, the development direction of the digital collection industry will give full play to its productivity attribute and enable the industry through digital. In mid April, China Internet Finance Association, Bank Of China Limited(601988) Industry Association and China Securities Industry Association issued an initiative on preventing NFT related financial risks, indicating that digital collections should adhere to integrity and innovation and enable the real economy; On April 28, several cultural property rights trading centers jointly established the digital cultural industry alliance, which serves as a bridge for market development and policy norms. Combined with the opinions on promoting the implementation of the national cultural digitization strategy this week, we believe that the guidance of the three recent policies has shown continuity, and it has preliminarily shown that the direction of the digital collection industry will give full play to the attribute of productivity and enable industry.
This week, the issuance of digital collections on the whole platform continued to rise compared with last week, and the single day issuance of the whole platform reached the highest value since this year. On May 18 and May 20 this week, the highest daily issuance amount of the whole platform this year was refreshed twice, of which the issuance amount of the whole platform was 24.58 million yuan on May 18 and 25.35 million yuan on May 20.
Investment suggestion: platform side: Tencent Holdings (0700. HK), Alibaba (09988. HK), Visual China Group Co.Ltd(000681) ( Visual China Group Co.Ltd(000681) . SZ); IP end: Huangshan Tourism Development Co.Ltd(600054) ( Huangshan Tourism Development Co.Ltd(600054) . SH), Xi’An Qujiang Cultural Tourism Co.Ltd(600706) ( Xi’An Qujiang Cultural Tourism Co.Ltd(600706) . SH), Zhang Jia Jie Tourism Group Co.Ltd(000430) ( Zhang Jia Jie Tourism Group Co.Ltd(000430) . SZ); Operation end: Hylink Digital Solution Co.Ltd(603825) ( Hylink Digital Solution Co.Ltd(603825) . SH), China Cyts Tours Holding Co.Ltd(600138) ( China Cyts Tours Holding Co.Ltd(600138) . SH); Related to the stock exchange: Three’S Company Media Group Co.Ltd(605168) ( Three’S Company Media Group Co.Ltd(605168) . SH), Zhewen Interactive Group Co.Ltd(600986) ( Zhewen Interactive Group Co.Ltd(600986) . SH), Chengdu B-Ray Media Co.Ltd(600880) ( Chengdu B-Ray Media Co.Ltd(600880) . SH), Xinhuanetco.Ltd(603888) ( Xinhuanetco.Ltd(603888) . SH).
Risk warning: uncertainty of technology development, business model and market demand; Policy fluctuations.
