The fitness anchor obtains the top traffic through live broadcasting, fitness, aerobics and other means on the live broadcasting platform
Up to now, Liu Fuhong's maximum daily popularity has reached more than 5 million, and the maximum playback volume of a single video has exceeded 58 million. Compared with February this year, the number of likes of his short videos has mostly remained at about 10000. On April 17, the number of online viewers of Liu Jianhong's live fitness reached 13.91 million. Liu Jianhong pushed the hot wind of live fitness to a climax with the power of the Tiktok platform during the closure of the epidemic
Why has live fitness only recently come into public view? In fact, the concept of cloud fitness rose in early 2020. In the early stage of the epidemic, some fitness brands responded to the call of the state to close the city. Therefore, all fitness brand stores need to suspend business, and the sports and fitness brands represented by keep took the lead in opening online live courses. After 2020, various fitness brands began to layout live fitness. In the case of Lexus sports, on February 3, 2020, Lexus sports reached cooperation with Tiktok, Tencent live and other platforms to jointly promote the live broadcast of "homestay sports" group classes. On the 15th of the same month, Tiktok launched the "Tiktok online Gym" as a two-week live broadcast activity, which was free of charge taught by entertainment stars, Olympic champions and fitness masters, Provide courses including yoga, local training, aerobic exercise, etc. However, after the closure period of the epidemic, online fitness has been in a tepid state
So how did Liu Jianhong become the top stream of live fitness? From the perspective of external factors, it is inseparable from the super trend of the national fitness tide. The more important factor is that the closure during the epidemic provides an opportunity for family fitness scenes. Secondly, from the perspective of internal factors, his own star aura, his excellent professional quality and the entertainment quality accumulated in various entertainment programs for a long time also laid the foundation for his live popularity.
After the popularity of the nationwide live fitness trend, it can be predicted that the platform Liu Fuhong settled in will provide him with more traffic support, help him create more and more subdivided fitness content and meet the diversified needs of consumers. However, with the improvement of the epidemic situation in the future, the currently blocked places affected by the epidemic will gradually usher in the unsealing policy. Whether the live fitness can continue to be hot is still unknown
