Shanghai Hongying Intelligent Technology Co., Ltd
2021 general manager's work report
In 2021, Shanghai Hongying Intelligent Technology Co., Ltd. (hereinafter referred to as "the company") strictly abided by the provisions of relevant laws, regulations and systems in terms of operation and management, earnestly performed the responsibilities entrusted to the general manager by the board of directors, strictly implemented the resolutions of the general meeting of shareholders and the board of directors, diligently carried out the work of the general manager meeting, constantly standardized the corporate governance structure of the company, and ensured the scientific decision-making and standardized operation of the company. The general manager's work in 2021 is reported as follows: I. overall operation in 2021
In 2021, with effective measures such as "stabilizing existing customers, actively developing new customers, optimizing product structure, improving market share, reducing cost and increasing efficiency, rapid response and timely delivery", the company achieved an operating revenue of 502482400 yuan, an increase of 25.61% over the same period last year; The net profit attributable to the shareholders of the company was 1302572 million yuan, an increase of 13.26% over the same period last year; The net profit attributable to shareholders after deducting non recurring profits and losses was 1233273 million yuan, an increase of 11.82% over the same period of last year. 2、 Review of main work in 2021
1. Optimize management structure, reduce cost and increase efficiency
By actively controlling costs, optimizing resource allocation and improving management level, the company has overcome the operating pressure of rising transportation costs, rising prices of raw and auxiliary materials and rigid growth of labor costs. The company's operation and management work and major projects have been promoted in an orderly manner, and its operating performance has maintained good growth.
2. Further increase R & D investment
Paying attention to the improvement of R & D investment and technical level is one of the keys for the company to maintain its core competitiveness, and it also helps to improve the company's market share and competitiveness. To maintain a strong R & D capability is to maintain the company's enduring vitality. In order to further enhance the creativity and market competitiveness of products, the company has formed a highly standardized R & D process and quality control system, which are continuously improved and updated according to the actual implementation, covering the stages of product development and project approval, product design, product verification, product application and product mass production certification, so as to ensure that the quality, risk and cost of each new product R & D are fully and effectively controlled. The company will hold regular or irregular meetings to review and discuss the R & D progress and technical reserves, supervise the R & D progress, and ensure that the R & D results are consistent with the market demand. Therefore, the company arranges a certain proportion of the budget as R & D expenses every year to provide material guarantee for technological innovation and technological reserve. In 2021, the company's R & D expenses reached 435469 million yuan, an increase of 66.90% over the same period last year, providing a solid material foundation for R & D and iterative renewal of products and services. 3、 2022 work plan 1. Accelerate the construction of marketing network
The company will promote the nationwide sales layout and improve the overall marketing ability of the company. The company will set up marketing outlets in 26 cities across the country, sink some sales management functions and resources, and establish a first-class regional management center to be responsible for the development of regional marketing. The company will improve and perfect the marketing system, develop and consolidate the company's customer resources. The company will sell the after-sales service of the equipment to the customers while selling the products. The company can contact the customers through regular product maintenance and repair to understand the latest developments of the customers and their recent purchase intention, which is conducive to understand the current situation and needs of the customers, and also let the customers know the latest preferential activities and product update catalogue of the enterprise, It plays an important role in cultivating loyal customer groups and developing potential customer markets. The company aims to improve its brand image and popularity and enhance its comprehensive competitiveness. The company will build three-level outlets to better serve customers and the local market, realize face-to-face communication with customers in the outlet area, directly and efficiently publicize the corporate image, and reflect the characteristics of the company's brand service while conveying products to customers. Through the above measures, further improve the company's brand image and popularity in the industry, enhance customer cooperation viscosity, and further enhance the company's comprehensive competitiveness. 2. Strengthen the construction of high-quality talent team
The company attaches great importance to the construction of innovative talent team, always regards the introduction and training of innovative talents as the cornerstone of enterprise development, and adheres to providing a good working platform for excellent talents to maximize their personal value; Adhere to the principle of combining short-term incentives with long-term incentives, and combining material incentives with spiritual incentives, give full play to the subjective initiative and creativity of talents, and ensure the stability and creativity of the technical backbone team. The company will continue to introduce expert teams with advanced production experience, continue to adopt the mode of combining internal training and external introduction, and cultivate a large number of experienced and high-quality professional management talents and product design and R & D talents, so as to provide a strong guarantee for the follow-up development and continuous improvement of the company's profitability. General manager of Shanghai Hongying Intelligent Technology Co., Ltd.: Zhang Huahong
May 21, 2022
