Key investment points:
Performance of major game markets last week: the A-share CITIC game index rose 1.53%, underperforming the Shanghai Composite Index by 1.23pct. In the Chinese market, the download volume and net income of mobile game market in mainland China decreased month on month; The download volume and net income of Hong Kong, Macao and Taiwan markets decreased month on month; Among the major overseas markets, the download volume and net income of mobile games in the US market decreased month on month; The download volume and net income of mobile games in Japan and South Korea decreased month on month; The download volume and net income of mobile games in Southeast Asian market decreased month on month.
Performance of major game companies and their core products and new tour tracking last week:
1) Tencent mobile games: last week’s downloads and net income decreased month on month. In terms of the performance of core games last week, the download volume of “glory of the king” China’s IOS channel decreased month on month, and the net income increased month on month; The download volume and net income of peace elite China’s IOS channel decreased month on month; Last week, the total downloads of IOS in China remained basically stable month on month, and the net income increased month on month; Last week, the download volume and net income of hero League mobile games in China’s IOS channel decreased month on month; In terms of new tour, from March 29 to May 15, the IOS platform channel recorded a total of about 800000 downloads, with a net income of about US $21.32 million; From the launch of Noah’s heart on April 13 to May 15, IOS platform channels recorded a total of about 940000 downloads, with a net income of about US $740000; From the launch of “black desert” on April 26 to May 15, IOS platform channels recorded a total of about 1.18 million downloads, with a net income of about US $880000. In terms of follow-up launch and testing, the final test of self-developed FPS “dark area breakthrough” was conducted on May 17 and was scheduled on July 26; The FPS “apex legend mobile”, released by Electronic Arts and developed with the participation of Tencent photon studio, was launched on dual platforms worldwide on May 17.
2) Netease China IOS mobile game distribution account (Netease mobile game): last week, the download volume and net income decreased month on month. Last week, the download volume of the core game “dream journey to the west” basically remained stable month on month, and the net income decreased month on month; The download volume of Dahua journey to the West decreased month on month, and the net income increased month on month; “Harry Potter: Magic awakening” last week, China’s IOS downloads and net income decreased month on month. In terms of subsequent launch and testing, the RTS product “war roar” developed by lemon game and released by Netease is expected to be launched on IOS and Android platforms on May 26; Netease’s self-developed football game “faith in the green” is expected to start the point Grab Test on May 20.
The data source of the report is the third-party database sensor tower, which is presented after data sorting and does not represent the view of the team. The specific data shall be subject to the disclosure of the company. The time interval of weekly frequency data is 202105.03202205.15. The “last week” used in the text refers to 202205.09202205.15. The data in this time period may change in the future. The monetary unit is US dollar, and the calculation method of net income is 30% share of flow data deduction channel. Unless otherwise noted, the data of each company is the sum of global IOS end and Google play end, but excluding China Android end and overseas Facebook end Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) , G-Bits Network Technology(Xiamen)Co.Ltd(603444) IOS China accounts for a relatively low proportion of channels, so the data has limited reference significance for the overall operation of the company.
Risk tip: the development of game business is less than expected, the risk of stricter policy supervision, the risk of intensified industry competition, and the technical risk of game companies.
