Zhou’s investment view:
Subsidies for household appliances have been issued frequently in various regions in the near future. From May 1 to August 31, Shenzhen, led by the Bureau of Commerce, subsidized the consumption of designated household appliances by 15% of the selling price. The scale of household appliance subsidy was 30 million yuan. The designated brands included Gree, Haier, Midea, Hisense, etc. In addition to special subsidies for household appliances, Guangdong, Handan, Ningbo, Hainan, Fuzhou, Wuxi and other places have encouraged household appliance consumption by issuing consumption vouchers. Jiangxi will issue 20 million yuan of home appliance and electronic consumption vouchers led by the Provincial Department of Commerce from May 1; From April 18 to September 30, Beijing can receive 900 yuan of coupons per month for consumers to buy green and energy-saving appliances. At present, 124800 Beijing green and energy-saving coupons are received by consumers through Suning.Com Co.Ltd(002024) app, driving home appliance sales of 35 million yuan. Previously, Zhengzhou issued 30 million yuan of home appliance consumption vouchers to the city from March 8 to March 31, and gave 20% subsidies to consumers who exchanged old home appliances for new ones from April to June. We believe that local governments’ direct subsidies and issuance of consumption vouchers can directly and effectively stimulate the consumption of household appliances. Special subsidies are conducive to the promotion of green and energy-saving household appliances and the exchange of old household appliances for new ones. Pay attention to China’s leaders Midea Group Co.Ltd(000333) , Gree Electric Appliances Inc.Of Zhuhai(000651) , Haier Smart Home Co.Ltd(600690) , Hisense Home Appliances Group Co.Ltd(000921) .
2) Midea’s acquisition of tianteng power marks that Midea’s industrial technology has officially entered the field of two rounds of travel, and also reflects Midea’s determination to adhere to the development of Tob business. We believe that in addition to the enterprises that have made layout in globalization and high-end in advance, they can still enjoy the dividends of household appliance consumption upgrading and global brand expansion, and a considerable number of enterprises will accelerate the practice of industrialization. The logic behind the core lies in the obvious global comparative advantage of China’s household appliance manufacturing, with components leading the way and leading the way. China’s household appliance industrialization is the long-term logic of the sector, focusing on Zhejiang Sanhua Intelligent Controls Co.Ltd(002050) , Zhejiang Dun’An Artificial Environment Co.Ltd(002011) , Hiconics Eco-Energy Technology Co.Ltd(300048) , Zhenjiang Dongfang Electric Heating Technology Co.Ltd(300217) , Hangzhou Star Shuaier Electric Appliance Co.Ltd(002860) , and leading Midea Group Co.Ltd(000333) , Gree Electric Appliances Inc.Of Zhuhai(000651) .
3) the rebound of the epidemic strengthens the habit of living at home. We are optimistic about the performance rebound space of the kitchen small household appliances track after this round of epidemic. It is recommended to pay attention to the emerging leader of small household appliances Bear Electric Appliance Co.Ltd(002959) , the leader of Chinese kitchen appliances Zhejiang Supor Co.Ltd(002032) , Joyoung Co.Ltd(002242) and multi brand strategy Guangdong Xinbao Electrical Appliances Holdings Co.Ltd(002705) ; Improve the cleaning demand at home and pay attention to the cleaning of electrical appliances Beijing Roborock Technology Co.Ltd(688169) , Ecovacs Robotics Co.Ltd(603486) ; It is recommended to pay attention to the intelligent micro investment faucet Chengdu Xgimi Technology Co.Ltd(688696) and Portable Massager faucet Shenzhen Breo Technology Co.Ltd(688793) , which can effectively improve the home office experience.
Dynamic tracking of key industries:
On April 26, the company released two kinds of food delivery Siasun Robot&Automation Co.Ltd(300024) – flying saucer delivery Siasun Robot&Automation Co.Ltd(300024) and full food delivery Siasun Robot&Automation Co.Ltd(300024) , with a guide price of 19999 yuan. The new product can achieve 24-hour long endurance, 20 mm obstacle crossing and 80 mm ditch crossing. It can be applied to more practical scenarios through cloud + end service integration. New product No. 9 will raise the public guidance price to less than 20000 yuan. It is hoped to attract various types of partners through competitive prices and further expand the application market of commercial Siasun Robot&Automation Co.Ltd(300024) .
Risk factors: macroeconomic environment fluctuations, rising raw material prices, repeated outbreaks at home and abroad, exchange rate fluctuations, serious decline in market end demand, decline in export prosperity and other risks.
