Securities code: Caissa Tosun Development Co.Ltd(000796) securities abbreviation: Caissa Tosun Development Co.Ltd(000796) Announcement No.: pro 2022039 Caissa Tosun Development Co.Ltd(000796) 2021 annual report summary
1、 Important note: the summary of this annual report comes from the full text of the annual report. In order to fully understand the company’s operating results, financial status and future development plan, investors should carefully read the full text of the annual report in the media designated by the CSRC. In addition to the following directors, other directors attended the meeting of the board of directors to consider the annual report in person
Name of director not present in person position of director not present in person reason for not attending the meeting name of the entrusted person
Tips for non-standard audit opinions √ applicable □ not applicable. China audit Zhonghuan Certified Public Accountants (special general partnership) has issued qualified audit reports and negative internal control audit reports for the company. The board of directors, board of supervisors and independent directors of the company have issued special instructions on relevant matters, which investors should pay attention to. The profit distribution plan of common stock or the plan of converting accumulation fund into share capital in the reporting period reviewed by the board of directors □ applicable √ not applicable. The company plans not to distribute cash dividends, bonus shares or convert accumulation fund into share capital. Preferred stock profit distribution plan for the reporting period adopted by the board of directors □ applicable √ not applicable II. Basic information of the company 1. Company profile
Stock abbreviation Caissa Tosun Development Co.Ltd(000796) Stock Code: Caissa Tosun Development Co.Ltd(000796)
Shenzhen Stock Exchange
Contact person and contact information secretary of the board of directors securities affairs representative
Name: Chen Jie, Yu Qingyu
Office address: 29 / F, block C, Guorui building, Meilan District, Haikou City, Hainan Province
Fax: 089831274332
Tel: 089831274332
E-mail [email protected]. [email protected].
2. Introduction to main business or products during the reporting period
In 2021, with the rapid improvement of covid-19 vaccination rate and the gradual establishment of China’s immune barrier, China’s tourism industry ushered in the market opportunity of steady recovery. At the same time, the scattered and frequent epidemic and the inter provincial tourism circuit breaker also added new challenges to the restart of the tourism industry. During the reporting period, the company actively sought transformation and development and put forward the “four-wheel drive” development strategy of new retail, food, destination and tourism.
In 2021, Caissa Tosun Development Co.Ltd(000796) completed the change of registered address and moved the headquarters office of the company from Beijing to Haikou, comprehensively accelerating the implementation of Hainan strategy. Taking Hainan as the representative destination, the company builds Hainan research and learning system and introduces various types of IP for it to create a strong IP label for Hainan research and learning; Successfully held the “peace elite Carnival” in Sanya and planned the “Yazhou ancient city culture festival”; Assist Hainan culture and tourism department in the southwest first exhibition of “future Hainan life”, and promote Hainan destination parent-child, health care, wedding, hotel and other characteristic products; Complete the distribution and supply of luxury cruise materials of “vision” of Sanya Phoenix Island international cruise ship for the first time; Select the coconut with Hainan flavor as the raw material, launch the “looking for small coconut” coconut juice drink, and successively promote the implementation of various businesses related to Hainan’s strategic layout.
The overall operation of the tourism sector during the reporting period is as follows: (I)
In 2021, Caesar tourism actively adjusted its strategy and shifted its focus to China. While broadening and enriching product categories, Caesar tried to expand new product upgrading models, adhered to starting from the needs of users, complied with the characteristics of China’s tourism market under the normalization of the epidemic, and combined the local lifestyle and characteristic cultural experience with tourism products in a content driven way. The company quickly gathered advantageous resources and adhered to the high service standards of outbound products, launched different high-quality theme tourism products such as red travel, Caesar parent-child camp, delicious China, camping life, fun touring RV and driving at will, and developed products with Chinese characteristics focusing on customized tours, private groups and charter flights at minority destinations. At present, the destinations have covered all provinces, cities and autonomous regions of China except Hong Kong and Taiwan. For medium and high-end users, the reserve of special train, cruise and other project resources will be launched simultaneously, and the differentiated service experience will be integrated. The New Oriental special train, a high-end train in the Chinese market, will be launched, and will become a pioneer of special train products in the Chinese tourism market, highlighting the advantages of products. With the repeated epidemics in many places in 2021, which led to the restriction of consumers’ travel, especially the suspension of inter provincial travel in many places in the second half of the year, Caesar tourism quickly adjusted its product supply strategy, developed local travel products from the dimensions of destination resources, customer groups and interest themes, and quickly created a series of products such as Beijing People’s travel to Beijing.
Caesar tourism has long insisted on building its own Wuxi Online Offline Communication Information Technology Co.Ltd(300959) integrated channel. With the development of user habits and information technology, the company is building a new pattern of global traffic operation of “private domain + public domain” at the sales end. On the basis of social distribution, the company has built a product distribution platform of “fun selling customers” by using private domain traffic, launched a live broadcast platform of “good-looking world” in the public domain, and incubated its short video we media account, so as to establish a three-dimensional marketing ecosystem, form a good network collaboration and multi scene application, and greatly promote the aggregation and transformation of traffic, At the same time, it also laid a solid foundation for Wuxi Online Offline Communication Information Technology Co.Ltd(300959) integrated service. In the field of private domain traffic, through the “distribution + delivery” scenario, with the help of all private domain social distribution means, increase the stickiness and interaction of old users, reshape users’ trading habits, and realize a new model from offline sales to online transactions. Regular product marketing activities have also further mobilized the enthusiasm of all staff. In the field of public domain traffic, through the “content + live broadcast + delivery” scenario, relying on the traffic pool of the public domain platform, a new road has been opened for expanding new users. The marketing activities of the live broadcast festival held irregularly have further increased the stickiness of new and old users. In April, the company launched the second “Fox pepper night tour” series of “Fox pepper Tour” and “Fox pepper Tour” together.
At the same time, the company also introduced the MCN incubation system to guide and enable employees to continuously output on the short video public domain platform, obtain more public domain traffic and attention, and matrix shape personal IP and influence. Its personal IP covers all branches across the country and resonates with Caesar tourism official media to form a marketing closed loop of grass planting + transaction. Since this year, it has exported popular IP to realize live broadcasting cooperation with South Korea Tourism Administration, Dubai Tourism Administration and Tibet Tourism Co.Ltd(600749) administration. (II) food sector
Caesar E-food adheres to the general tone of seeking progress while maintaining stability. On the basis of consolidating the advantages of aviation catering and railway catering, Caesar E-food gives full play to the advantages of large-scale central kitchen, professional product R & D and traceable safety quality, and forms a business model combining socialized catering and licensed on-the-way catering with high-standard aviation products and service capabilities, so as to provide social catering products and services to the market, and serve customers including governments, enterprises, colleges and universities Events, exhibition centers, chain convenience stores, etc. In 2021, the impact of the epidemic continued, and Kaiser Yishi’s aviation food enterprises and iron food enterprises adhered to the principle of integrity and innovation, and actively developed innovative businesses.
Caesar E-food’s seven aviation catering enterprises actively expand the non aviation market, actively explore the multi scene social catering business model, including central kitchen, clean vegetable processing, employee canteen contracting, enterprise morning, afternoon and dinner and afternoon tea distribution, accumulate social catering security experience, and undertake catering services in Sanya Central Business District, Central kitchen of Hainan Convention and Exhibition Center, Xinjiang Burger King clean vegetable, Lanzhou Jiaotong University Hohhot Airport staff canteen and other new group meal businesses have laid a solid foundation for Caesar easy food’s subsequent exploration of socialized catering. In addition, Xinhua aviation food has undertaken the catering business of the security system for the Winter Olympic Games and the winter Paralympic Games, and has excellently completed the task of providing Jewish meals for athletes in the Olympic Village and the winter Paralympic Village in Beijing and Zhangjiakou.
In terms of iron meal business, Guangzhou railway catering started the operation of non catering commodities, launched 155 commodities such as non catering daily necessities, mobile phone extension products and products surrounding the Winter Olympic Games, and independently developed the milk tea brand “that girl” series products, which received high attention from the market. In combination with the regional characteristics and market demand of Zhengzhou, Lanzhou and other regions currently covered, Yishi has independently developed and launched a series of “cuiju” fruit tea and “shuogeya” brine products to meet the consumption habits and needs of generation Z and improve the cultural connotation of existing products. Haitie catering makes full use of the regional label of “Hainan Island” to create local characteristic products in Hainan, sell characteristic products such as qingbu Liang, Hainan powder and coconut milk coffee in Hainan Huandao high-speed railway, and create a publicity and promotion position of characteristic cultural and tourism products in Hainan free trade island. In 2021, Caesar E-food launched the first phase of the “food fashion journey” ordering applet on Hainan high-speed railway to gradually promote the construction of information systems such as supply chain, industry and finance. (III) new retail sector
As an innovative business attempt of the company, the new retail sector continues to promote the innovative exploration of new consumption formats. In 2021, the company will give full play to the advantages of cultural tourism business resource integration, actively seek industry circle breaking cooperation, and seek new breakthroughs and build new scenes in the fields of cultural tourism innovation, local cultural and leisure consumption, tourism + sports and so on. Relying on the continuously accumulated marketing planning advantages, creative integration is used to connect the new consumption scenes of cultural, tourism and business.
In 2021, Caesar sports won the status of the exclusive supplier of ticketing and game time guarantee services for the Chinese sports delegation from 2021 to 2024. After the 2021 Tokyo Olympic Games, Caesar sports will put into the service guarantee of the Chinese national team in the Beijing Winter Olympic cycle; Caesar tourism and hydrogen power technology have invested hundreds of hydrogen buses to connect spectators, athletes and Olympic staff; The established Winter Olympic operation support team has established and improved the mechanism, strengthened command and dispatching and seamlessly connected transportation organization, providing strong transportation support for the successful hosting of the Olympic Games. Thanks to the focus, professionalism and continuous cultivation of the reception service of top sports events, Caesar sports has officially become the “Team China / China national team franchisee” with official authorization, and carries out the integrated operation of the design, production and sales of the licensed commodities exclusively authorized by Team China / China national team, including badges, 3C digital and accessories, masks and other epidemic prevention products, stationery, toys, household daily necessities, etc. This means that in addition to the service guarantee of the Chinese national team, Caesar sports will also go deep into the business field of licensed goods, build new potential energy with the dual help of “product + service”, and open a broader growth space with more diversified development.
In July 2021, the first independent drink in the new retail sector, find Xiaoye, was officially launched, becoming one of the important carriers of the company’s new consumer market; In October, “0 sucrose for small coconut” was successfully launched again, highlighting the coconut based beverage attribute of “0 sucrose 0 essence”, which meets the needs of consumers for healthy drinks; At the end of the year, alcohol coconut milk (for coconut milk drinks, tea drinks, coffee desserts) will be newly listed to catch up with the hot spots of the market. In less than a year, Caissa Tosun Development Co.Ltd(000796) its company hailv beverage (looking for small coconut manufacturer) has steadily supplied end B and continuously expanded opportunities for catering, new tea, coffee shop and other supply channels on the basis of machine supply channels; On the other hand, the company has launched three new products for retail and quickly entered the scene of consumers’ daily life. The transformation and innovation of the new retail sector has been further accelerated, and the horn of entering the new consumer market has been sounded in an all-round way. In the future, the company will continue to build aviation quality products, bring healthy, green and safe drinks to consumers, and continue to focus on young customers, attract attention and build a young consumption scene in a fresh and interesting way.
Note: “Team China / China national team” is the collective image and unified title of the Chinese sports delegation including the national team of various sports and the comprehensive games. (IV) target floor block
The establishment of Caesar’s target floor block is a deep promotion of Caissa Tosun Development Co.Ltd(000796) transformation in the post epidemic era. In 2021, taking Hainan as the representative destination, the company explored an operation mode integrating marketing, operation, management and investment, providing users with extreme new experience and enabling the development of new vitality for tourism destinations.
By introducing well-known theme IP, Caesar destination floor plans cross-border marketing activities, combines new media channels, Internet technology, carries out digital marketing, gathers tourism, vacation, leisure, culture and other elements, expands the brand popularity and influence of tourism destinations, enables destinations, improves the overall tourism development level of destinations, and further creates the ecological structure of cultural tourism industry. In May this year, the “Sanya X” peace elite “2nd Anniversary take-off Carnival” hosted by Caesar’s subsidiary was successfully held. The activity effectively linked the cross-border linkage of well-known enterprises such as Tencent, Ruili, China free and China Resources Yibao, fully integrated multiple elements such as culture and tourism, e-sports, fashion entertainment, games and online popularity, and successfully built a new tourism consumption scene for E-sports youth in the new era. During the summer “Hi study Festival” of Hainan Province, Kaisa banner and Hainan TV Co., Ltd. jointly organized various activities to promote the theme of “Hi study in Hainan Province in July 2029, and launched the” summer school tour in Hainan Province “of” Hi study in Hainan “. In addition, the “Yazhou ancient city culture festival” jointly planned by the company and Yazhou Bay authority will vigorously carry forward Chinese traditional national culture, display regional culture with local national characteristics of Hainan, and promote the transformation and upgrading of cultural tourism industry. It will be postponed in 2021 and ready for development in 2022. 3. Main accounting data and financial indicators (1) whether the company needs to retroactively adjust or restate the accounting data of previous years in recent three years □ yes √ no
Unit: Yuan
End of 2021
