Securities code: 5I5J Holding Group Co.Ltd(000560) securities abbreviation: 5I5J Holding Group Co.Ltd(000560) Announcement No.: 2022027 5I5J Holding Group Co.Ltd(000560) 2021 annual report summary I. important tips the summary of this annual report comes from the full text of the annual report. In order to fully understand the company’s operating results, financial status and future development plan, investors should carefully read the full text of the annual report in the media designated by the CSRC. The person in charge of the company, Mr. Xie Yong, the person in charge of accounting and Ms. He Yang, the person in charge of accounting organization (Accounting Supervisor), declare that they guarantee the authenticity, accuracy and completeness of the financial report in the annual report. All directors of the company attended the meeting of the board of directors to consider the annual report in person. Tips on non-standard audit opinions □ applicable √ not applicable to the profit distribution plan of common shares or the plan of converting accumulation fund into share capital in the reporting period considered by the board of directors √ applicable □ not applicable whether to convert accumulation fund into share capital □ yes √ no
5I5J Holding Group Co.Ltd(000560) (hereinafter referred to as ” 5I5J Holding Group Co.Ltd(000560) “, “the company” or “the company”) the profit distribution plan of ordinary shares reviewed and approved by the board of directors is: Based on the current total share capital of the company 2355500851 shares, distribute cash of 0.08 yuan (including tax) to all shareholders for every 10 shares, and give bonus shares of 0 share (including tax), and do not convert the accumulation fund into share capital. Preferred stock profit distribution plan for the reporting period adopted by the board of directors □ applicable √ not applicable II. Basic information of the company (I) Company Profile
Stock abbreviation 5I5J Holding Group Co.Ltd(000560) Stock Code: 5I5J Holding Group Co.Ltd(000560)
Shenzhen Stock Exchange
Contact person and contact information secretary of the board of directors securities affairs representative
Name: Xie Ping, Li Yajun
Office address 5I5J Holding Group Co.Ltd(000560) securities affairs office, 12 / F, block C, new era Plaza, No. 1, Dongfeng West Road, Kunming, Yunnan
Fax: 087165626688
Tel: 087165626688
E-mail [email protected]. [email protected].
(II) main business or product introduction in the reporting period 1 Overview of main business
5I5J Holding Group Co.Ltd(000560) is a leading Internet residential life service platform operator with residential transaction service as the core in China. Aiming at creating a quality life for consumers and pursuing excellent operation of enterprises, the company carries out Wuxi Online Offline Communication Information Technology Co.Ltd(300959) integrated operation services based on network platform and digital intelligence, provides residential trading and industrial digital solutions and service products for residential customers and industrial customers, and extends the industrial territory to commercial asset operation, residential derivative business and other fields. The company will focus on the living scene, adhere to the user value orientation, and strive to serve the majority of urban families, tenants, communities and peers in China, so as to create a high-quality life and diversified and win-win Internet platform for residential services.
As of the end of the reporting period, the company’s total business related to residential services is as follows:
(1) The company’s business is mainly focused on the first and second tier core cities in China. The exhibition areas include more than 40 Chinese cities such as Beijing, Shanghai, Hangzhou, Nanjing, Suzhou and Nanchang;
(2) China operates 4613 stores with about 50000 employees.
(3) During the reporting period, the total transaction amount (GTV) exceeded 430 billion yuan.
In 2021, the residential trading service market was affected by the superposition of multiple factors such as macroeconomic, policy changes, industrial chain transmission and epidemic prevention and control. The overall trend showed the characteristics of first rising and then restraining, and the volatility in the first and second half of the year. In the second half of the year, the market trading volume of each city decreased sharply, reaching the low point in recent years. The drastic fluctuation of the market and the severe situation in the second half of the year make all business entities in the market face great challenges and impacts, and put forward high requirements for the toughness, efficiency, competitiveness, anti risk ability and innovation ability of enterprises.
Relying on the long-term experience accumulation and trend insight of the industry, as well as the continuous construction of core business capability and digital construction, in the first half of 2021, the company took advantage of favorable market conditions to accelerate the growth of business scale and expand market and revenue; In the second half of the year, in response to the changes in the market situation, the company timely optimized its business strategy and organizational structure, adhered to the long-term principle, focused more on the quality growth and excellent operation of the core business and the core market, ensured safety, capability and performance, accelerated the construction of digitization and organizational strength, played the role of multi business synergy and complementarity, and made efforts to balance the impact of market fluctuations on the operation. The company has achieved an important milestone in the transformation and upgrading of its business to the Internet service platform in 2021. The company has completed the construction of digital infrastructure of “digital intelligence middle desk + Internet portal + digital intelligent products” based on CBS / AMS core business system through the construction of digital phase I, and has driven the digital transformation of various business lines across the country by taking the residential transaction service business in key cities Beijing and the national housing asset management business as examples, The industry-leading digital infrastructure was used to complete the business reconstruction and the running of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) integrated industrial Internet platform, realize the upgrading from human intensive to digital intensive industry, and show great value in the challenges of market changes in the reporting period, further improve the core competence and safety margin of enterprise operation, and consolidate the leading position of the company in the market vertical. 2. Main business and business model of the company during the reporting period
During the reporting period, the company anchored the “residence” scenario, which is just needed for living, and mainly provided professional services around the configuration (transaction and operation management) needs of residential core assets (residence). In 2021, in order to better empower professional teams to serve customers, the company used digital infrastructure to reshape its business, realized the transformation of key business forms in key areas to the Internet platform model, and further upgraded the company’s business structure. At present, the company’s main revenue consists of the following businesses:
(1) Internet services
In such business segments, Internet service platforms with apps such as ” 5I5J Holding Group Co.Ltd(000560) ,” my home broker “and” Xiangyu “as the core entrance serve as the main carriers to provide service interaction and transactions to end-c users (owners, real estate customers, tenants) and end-b users (brokers, housekeepers, stores, etc.), with PAAS level CBS / AMS business system as the core, Deeply integrate Wuxi Online Offline Communication Information Technology Co.Ltd(300959) three networks (online consumer Internet with C-end users as the center, industrial Internet with b-end professional users as the center, and offline store network with community as the center). Based on the company’s 22-year accumulation of industry operation methodology, standardize, refine and scientifically define and automate the role division, collaborative work and income distribution of all business entities, It also provides various digital intelligent function modules supporting professional services and online transactions to realize the closed-loop service of residential transaction and housing asset management.
The company provides services to customers and obtains corresponding income through operating the Internet platform, including the following business types:
① Internet stock housing transaction service
After registering as the users of the company’s Internet platform, the supply and demand sides (end c) and brokerage service personnel (end b) of the stock housing purchase, sale or lease transaction can accept the information services such as listing information registration, verification, display, query, professional consultation and transaction docking provided by the company’s Internet platform according to their user identity, as well as online services such as verification, signing, performance and customer service support in the process of transaction. Through the company’s Internet platform, brokerage industry users can also enjoy the cooperation network and various digital intelligent products support provided by the company’s CBS system. The company’s income in this business mainly comes from: ① the service commission charged by the trading service led by 5I5J Holding Group Co.Ltd(000560) direct brokerage team; ② Platform service fee and franchise service fee charged from franchise stores; ③ Remuneration for other value-added services related to the transaction, including transaction completion services, on-site auxiliary work, etc.
Through the online real estate dictionary, VR house viewing, intelligent recommendation, Im tool, CBS multilateral system, electronic contract signing, Xiaoai customer service and other digital intelligent products provided by the Internet platform, the company can break through the restrictions of offline physical conditions for the purchase, sale and lease transactions of stock houses, provide a guarantee for consumers to obtain the richness, transparency, authenticity and accuracy of transaction information, and greatly improve the communication and decision-making efficiency of customers, Reduce the consumption cost; Help the brokerage users accessing the platform to improve the efficiency of business opportunity acquisition and transformation, and promote the rapid improvement of professional cognition and performance; Help offline stores significantly improve the standardization level of business operation, break through the conditional restrictions of organization and sales radius, and realize the open sharing and multilateral and efficient coordination of business resources such as housing, customers and people, so as to reduce the overall operating cost and improve organizational performance, so as to guide industrial users connected to the company’s platform to focus on providing high-quality solution level services to consumers and creating customer value.
During the reporting period, the company’s residential transaction service business based on the Internet platform was in the leading echelon in the industry in terms of digital infrastructure level, business scale and business capacity of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) closed-loop integration. And actively explore the landing of franchise, partnership and other modes to promote the construction of the company’s Internet open platform.
② Housing asset management business
“Xiangyu” is the company’s housing asset management brand, which began with the company’s “house housekeeper” leasing business from Beijing in 2001. As one of the first enterprises in China to provide housing asset management services and long-term rental apartment services, and a pioneer with more than 20 years of development experience in the housing leasing industry, Xiangyu adheres to digital leadership and technology drive, and is committed to building a leading enterprise in China with urban housing asset management and operation business as the core A comprehensive life service platform combining quality rental life and multi space product application system — China’s first “new citizens and young people” secure rental technology platform. The product involves two decentralized product lines: Xiangyu home and Xiangyu room, and four centralized product lines: Xiangyu Park, Xiangyu Inn, Xiangyu dorm and Xiangyu base.
During the reporting period, the company’s housing asset management business fully realized the online operation of the Internet. The main parties of the company’s long-term rental apartment products and operation services: owners, consumers, housekeepers, channel stores, etc. all connected to the Internet platform operated by the company to carry out listing query, information communication, transaction orders, obtain relevant services and settlement.
During the reporting period, through the digital empowerment of AMS business system, Xiangyu’s business operation ability and customer experience were further improved. In the field of decentralized long-term rental apartments, the scale of operating houses and occupancy rate were continuously improved, and the market leading level was maintained.
(2) Non internet services
① Stock housing brokerage business
As one of the first enterprises to carry out national real estate brokerage chain business in China, 5I5J Holding Group Co.Ltd(000560) has the complete business capacity of the whole industry chain, and can provide one-stop professional services from transaction information, housing supply, negotiation of transaction conditions, signing to after-sales for both buyers and sellers and lessors of first-hand and second-hand houses, It has also formed stable and efficient kinetic energy transmission and linkage synergy benefits between business chains: take the high-frequency general rental brokerage business as the customer storage pool, continuously enhance the service viscosity, promote the transformation of housing and customer resources into trading business, strengthen the brand and customer storage diversion through the quality operation of second-hand business, and steadily develop the high gross profit new housing business.
In key cities such as Beijing and Hangzhou, the company has accumulated an operation and management team composed of senior elites in the industry, a large-scale store system with wide area coverage, high-density penetration and rooted in the community, as well as a successful brokerage team organized by the standardized operation system, established and continuously improved the high-level business quality control ability and brand influence, so as to build a solid competitive barrier and maintain the leading position of the city for a long time.
The transformation and upgrading of the company’s business to the urban brokerage platform has been actively promoted during the demonstration period. In 2022, based on the unified deployment of digital infrastructure, the company will accelerate the platform migration and mode upgrading of this business, and strive to realize the comprehensive transformation of business system.
② New house business
In this business, the company mainly provides channel services and agent sales services to real estate developers.
Channel business: match the customers obtained by brokers online and offline with the tenants of new buildings, so as to provide developers with the opportunity of customer transaction, so as to obtain the business model of intermediary service commission.
Sales agency business: the business model of establishing a new house sales team (including project management, planning, sales representatives, etc.) to provide case sales services for developers, so as to obtain sales agency commission.
The new house business is a supplement to the company’s residential transaction business. During the reporting period, based on years of market experience and risk control model, the company controlled the scale of new house business, strengthened customer credit and accounts receivable recovery management, and focused on preventing business risks.
③ Commercial asset management business
The company has a complete commercial asset management industrial chain, and its operating products cover a variety of business forms such as community shopping centers, street shops, office buildings and so on. The company’s commercial asset operation brands have their own advantages and form effective complementarities: “kunbaida” is a retail commercial brand with 63 years of operation history. Its main business model is the operation and management of self-owned shopping centers and entrusted commercial assets; “Blue Ocean purchase” is a professional service provider for the sales and operation of community commerce and commercial apartments. Its business focuses on the major core cities in central and East China. 3. Main performance influencing factors and operating advantages of the company
(1) Corporate culture and quality service capability
In the highly competitive residential trading service industry, 5I5J Holding Group Co.Ltd(000560) sustained steady operation for 22 years, relying on the corporate culture of “quality development and excellent operation”. It is this corporate culture that enables 5I5J Holding Group Co.Ltd(000560) to unite excellent teams, adhere to long-term ism, create value for customers through continuous development, and always maintain the forefront of the industry in all aspects. The service quality provided by the company to customers determines the customer experience, has an important impact on customer trust and consumption decisions, and is related to the reputation, customer acquisition, transaction and bargaining power of the company’s business. After winning the reputation and trust of customers, it can not only efficiently promote the transaction, but also improve the probability of re purchase and bringing new products to old customers. Based on the service experience accumulated in the long-term industry operation, the company continuously improves the specialization and standardization of services, and ensures and improves the service quality through strict selection and employment, quality control management and digital operation tools
