Event:
On April 20, 2022, homework Gang announced the launch of meow learning printer F1, officially entering the printer market. The company has released electronic word cards, intelligent writing pens and other products, and the educational intelligent hardware product line has been further improved.
Comments:
“Double reduction” revitalizes the demand for educational hardware and has broad market prospects. Since the implementation of the “double reduction” policy, the amount of homework after class and the pressure of after-school counseling have improved significantly, and students have more time for autonomous learning and interest cultivation. Educational intelligent hardware can customize learning and practice plans for students through AI technology, effectively fill the blank market released by after-school counseling, and the market prospect is broad. According to the 2022 China education intelligent hardware industry report issued by Duojing Education Research Institute, with the implementation of the double reduction policy and the transfer of traditional training needs, the k12 education intelligent hardware market is growing rapidly. It is expected that the scale of China’s education intelligent hardware market will exceed 95 billion yuan in 2024.
Online education giants participate in the layout, and the market competition intensifies. The mainstream suppliers of educational intelligent hardware products include traditional educational hardware enterprises represented by Better Life Commercial Chain Share Co.Ltd(002251) , shuerlang and Youxue school, as well as new technology enterprises represented by Iflytek Co.Ltd(002230) , Baidu. Since the implementation of the “dual battlefield” policy, online education has become the first enterprise to seek “smart education”. At present, many online education leaders such as homework help, tal and ape counseling have intensively released educational intelligent hardware products, and the market competition is becoming more and more fierce.
Hardware tends to be homogeneous, and software and content are the key to long-term development. Educational intelligent hardware products are the business ecology of coordinated development of hardware, software and content. With the rapid development of consumer electronics, hardware configuration tends to be homogeneous, and software and content have become an important standard to measure the quality of educational intelligent hardware products. Software determines the experience of consumers, content determines the information obtained by consumers, and the use effect of products is jointly determined by software and content. The difference between software and content will become the key for brands to break the homogeneous competition and win customers in the future.
Educational intelligent hardware products represented by learning machines usher in development opportunities. It is suggested to actively pay attention to relevant industrial chain companies, such as Iflytek Co.Ltd(002230) etc. Learning machine is the core product of educational intelligent hardware system, which is expected to usher in a wave of rapid development Iflytek Co.Ltd(002230) as an artificial intelligence enterprise deeply engaged in intelligent education business, learning machine products have prominent advantages and will fully penetrate at the g / B / C end. The company actively increases investment in online channels and builds offline physical stores and experience stores, which will form an online + offline two wheel drive channel system. Learning machine business is expected to usher in new development.
Risk tip: the penetration rate of educational intelligent hardware is lower than expected; Intensified market competition, etc.
