Securities code: Hitevision Co.Ltd(002955) securities abbreviation: Hitevision Co.Ltd(002955) Announcement No.: 2022012 Hitevision Co.Ltd(002955) summary of 2021 Annual Report
1、 Important note: the summary of this annual report comes from the full text of the annual report. In order to fully understand the company’s operating results, financial status and future development plan, investors should carefully read the full text of the annual report in the media designated by the CSRC. All directors of the company attended the board meeting. √ the plan is not applicable to the company’s share capital increase plan □ it is not applicable to the company’s share capital increase plan in the audit report □ it is not applicable to the company’s share capital increase plan, and it is not applicable to the company’s share capital transfer plan in the non audit report period. Preferred stock profit distribution plan for the reporting period adopted by the board of directors □ applicable √ not applicable II. Basic information of the company 1. Company profile
Stock abbreviation Hitevision Co.Ltd(002955) stock code Hitevision Co.Ltd(002955)
Shenzhen Stock Exchange
Contact person and contact information: Secretary of the board of directors
Name: Xia Liang
Office address: 12 / F, block F, Rongxin technology center, 34 Chuangyuan Road, Chaoyang District, Beijing
Fax: 01062968116
Tel: 01062968869
E-mail dongban@honghe -tech.com.
2. Introduction to main business or products during the reporting period
During the reporting period, the company’s main business comprehensively focused on the development of the education industry, providing education information products, smart education solutions, smart education services and other smart education businesses for users in the education industry. At the same time, the company continued to incubate “newline” Chinese commercial business.
The company is rooted in Chinese education and based on Chinese education. As a provider of inclusive education infrastructure ecological construction and education services in the information age, the company always adheres to the business philosophy of “rooted in China’s education informatization and serving hundreds of millions of teachers and students”, takes science and technology as the driving force and customers as the core, and deeply serves the majority of schools, teachers, students and parents through innovative service modes, high-quality teaching contents, multi scene teaching interactive applications and rich products and solutions, Create first-class teaching application experience for customers.
In the past two years, based on the channel advantages and customer service advantages created in the education industry for more than 20 years, the company complies with the “education informatization 2.0” policy and actively implements the “one core and two wings” strategy of smart education transformed to service. The company strengthened scientific and technological innovation, began to layout after-school service business, and provided the school with end cloud integrated after-school delay services of equipment interconnection, data exchange and teacher-student interaction through the “Honghe three-point partner” platform. At the same time, the company highlights its own resource advantages. Based on the industrial parks in Shenzhen and Bengbu, relying on the policy dividend of “integration of industry and education”, the company promotes the business of “teachers’ information literacy training service”, systematically improves teachers’ information literacy and makes the most basic bottom construction for the education industry.
The company always adheres to the competitive strategy based on its own brand. In the field of education, the “Honghe hitevision” smart education brand cultivated by the company since 2000 has mastered the key technologies and huge market sales channels in the industry, occupies a large market share in China, and China ranks the top two for a long time. In addition, the company’s business has also expanded to smart office, smart party construction, conference and exhibition, media and other commercial markets. (I) smart education business
1. Educational informatization products and Solutions
(1) Educational informatization hardware products
The company’s intelligent education hardware products mainly include intelligent interactive tablet, intelligent blackboard, interconnected blackboard and teaching peripheral products.
The intelligent interactive tablet independently developed by the company is a new generation of multimedia electronic products integrating large-size LCD display, touch interaction, multimedia information playback, intelligent software application and other functions. It has launched a number of product series such as preschool education, general education and higher vocational education, covering multiple sizes, providing users with diversified product choices.
The company’s smart blackboard integrates traditional blackboard, intelligent interactive tablet, computer and audio. Equipped with professional teaching software, it realizes the seamless connection between traditional teaching blackboard and perceptible interactive blackboard without changing teachers’ traditional teaching habits, which can help teachers easily complete the preparation for teaching and make the classroom more efficient.
The middle display area of the company’s newly launched interconnected blackboard adopts three “battle axes” of Honghe interactive display equipment: full fit, blue light removal and high color gamut, so that every student in every corner of the classroom can clearly see the content on the screen; On the other hand, Honghe intelligent Internet blackboard also introduces the integration concept of one screen, full screen writing and high integration, which can meet the needs of teachers to expand the writing area and electronization of blackboard writing in the remote live classroom under the epidemic, and lead the upgrading of smart blackboard.
In addition, the company’s educational informatization hardware products also include electronic interactive whiteboard, e-book bag, 330 course machine, video booth, projector, recording and broadcasting products, smart desk, class card system, etc.
Intelligent blackboard electronic interactive whiteboard 330 course machine
Intelligent interactive tablet E-Book Package
Video booth projector recording and broadcasting products intelligent lecture table electronic class board
(2) Educational informatization software products
Honghe π 6 interactive teaching software integrates the original Honghe π interactive function and the class preparation teaching function of Honghe Aixue class. It is a one-stop educational information application based on advanced natural human-computer interaction technology and guided by teaching application needs, focusing on solving teachers’ teaching, class affairs and other problems. Teachers can easily use the built-in wisdom and constant teaching resources to help teachers complete new teaching activities and improve efficiency. The UI system “Hongu” is a customized desktop system that fits teachers’ usage habits. It has built-in rich classroom resources and a variety of teaching tools such as editing, calculator and multi screen interaction. Teachers can pre install the software from the application center to the desktop as needed, and the teaching hours can be reached quickly and directly. Honghe class recording center integrates recording and broadcasting assistants and micro class tools, and sets up the online live broadcasting function of “cloud classroom” to ensure that the classroom is easy to record and share. Honghe notes launched the “unlimited blackboard writing” function for users with limited area of smart blackboard writing, which is used for interconnected blackboard writing recording and storage.
In addition, Honghe centralized control and management platform and Honghe preschool education software have many users, which have been highly praised by the majority of schools and teachers and students. Honghe π 6 Hongu Honghe notes recording center preschool education software centralized control and management platform
(3) Educational informatization solution
Honghe smart classroom is a smart learning space that runs through the whole process of teaching before, during and after class. It is composed of Honghe intelligent interactive equipment and interactive teaching software. Through the seamless connection between software and hardware, teaching and learning are fully integrated. Honghe wisdom classroom supports diversified teaching, breaks the teacher centered teaching mode in the traditional classroom, releases the creativity of teachers’ teaching, stimulates students’ learning initiative, changes the teaching mode in the classroom, and realizes the real “student-centered” teaching.
In addition, Honghe double teacher classroom, courier classroom, Honghe normalized recording and broadcasting, 5g portable recording and broadcasting, Honghe campus digital media publishing system and Honghe Group Cooperative classroom solutions are mature and highly used school solutions.
Smart classroom double teacher classroom normalization recording and broadcasting campus digital system group cooperative classroom solution
2. Smart education services
Based on more than 20 years of deep cultivation and accumulation in the education industry, the company has mastered a wide range of channels and user resources in the industry. In recent years, relying on the above advantages, the company has closely followed the changes of national education policies, launched after-school delay service and teacher information literacy training service based on educational information products and solutions, and continued to serve the majority of teachers and students across the country.
(1) After class delay service (Honghe three-point Companion)
The company’s after-school service adheres to the talent training concept of “extensive and elegant training and simultaneous development of five education”, relies on the technical platform “Honghe three-point partnership” and effective and perfect landing operation system that can support the standardized management of the whole process of after-school service, and combined with the quality-oriented curriculum system created by the company, provides Chinese primary and secondary schools with end cloud integrated after-school delay services of equipment interconnection, data exchange and teacher-student interaction, Help local administrative education departments to achieve full coverage of after-school services.
“Honghe three-point companion” is a complete information solution integrating Honghe cloud platform, wechat applet, large screen and special intelligent devices. The scheme can create a complete service closed loop for local education bureaus, schools, teachers, parents and course providers in the planning, organization, optimization, service and evaluation of after-school delay services. At the same time, “Honghe three partners” responds to the spirit of the national policy of discipline and technology integration, adheres to the principle of easy learning and easy teaching and scientific and technological empowerment, and provides the school with a whole discipline quality education curriculum to promote the all-round development of students’ “morality, intelligence, physique, beauty and labor” and the improvement of their comprehensive ability.
(2) Teacher information literacy training service (teacher training service)
Based on the industrial parks in Shenzhen and Bengbu and relying on the policy dividend of “integration of industry and education”, the company launched the “teacher information literacy training service” business, which aims to systematically improve the headmaster’s information leadership, teachers’ information teaching ability, training team’s information guidance ability, enhance the information operation ability, and make the most basic bottom construction for the education industry. Guided by the informatization education policy, taking the actual needs of the region as the starting point, relying on the “middle school teacher training platform”, the company carries out targeted training for the improvement of the informatization literacy and ability of principals and teachers, and strives to provide one-stop solutions for the “regional promotion” and “whole school promotion” of education informatization through accurate evaluation, professional courses and intelligent data services, Promote the deep integration of information technology and education and teaching. (II) “newline” business incubation in China
Relying on its product and service capabilities accumulated over the years, the company has incubated “newline” commercial business in China since 2019. The company integrates high-quality audio and video technology, AI scene capability and cloud computing technology platform in the industrial chain to provide high-quality products and full scene solutions for government agencies, financial institutions, large enterprises, Internet companies, medical institutions and other customers.
By integrating audio and video, host, HD display, electronic whiteboard and other functions, the “newline” conference tablet meets various needs such as video conference, multi-party communication, shared whiteboard, wireless screen projection, application sharing and so on, brings users an integrated experience of display, interaction and collaboration, and helps users improve Conference and operation efficiency. Since the company’s “all in one” conference tablet product came out, it has served many well-known customers in China and abroad and has been widely praised by users.
“Newline” cloud video conferencing solution breaks the limitation of collaboration and allows everyone to participate in meetings at any time, so as to help customers and teams achieve faster, better and easier collaboration. In addition, “newline” has also developed financial solutions, smart medical solutions and Party building solutions to meet the needs of customers in different industries.
Newline cloud conference interactive screen intelligent conference room solution party building solution financial solution medical solution
3. Main accounting data and financial indicators (1) whether the company needs to retroactively adjust or restate the accounting data of previous years in recent three years □ yes √ no
Unit: Yuan
Year end 2021 year end 2020 year end increase or decrease over the previous year year end 2019 year end
Total assets 471143041518413858635341 13.84% 396414537085
Net assets attributable to shareholders of listed companies 313976220090301594387808 4.11% 292240145093
20212020 year-on-year increase or decrease 2019
Operating income 581141489416399364481201 45.52% 483046966532
Net profit attributable to shareholders of listed company 168960513998166327072 106.90% 31412364806
The deduction attributable to shareholders of listed companies is not subject to 131896678371981505911 565.64% 276063012
