Securities code: Beijing Quanshi World Online Network Information Co.Ltd(002995) securities abbreviation: Beijing Quanshi World Online Network Information Co.Ltd(002995) Announcement No.: 2022032 Beijing Quanshi World Online Network Information Co.Ltd(002995) 2021 annual report summary
1、 Important note: the summary of this annual report comes from the full text of the annual report. In order to fully understand the company’s operating results, financial status and future development plan, investors should carefully read the full text of the annual report in the media designated by the CSRC. In addition to the following directors, other directors attended the meeting of the board of directors to consider the annual report in person
Name of director not present in person position of director not present in person reason for not attending the meeting name of the entrusted person
√ whether the plan for share capital increase is applicable □ whether the plan for share capital increase is not applicable □ whether the plan for share capital transfer is not applicable □ whether the audit opinion of the board of directors is applicable □ whether the plan for share capital transfer is not applicable √ whether the plan is applicable
The company’s profit distribution plan for ordinary shares reviewed and approved by the board of directors is: Based on 91371000, distribute cash dividends of 2.20 yuan (including tax) to all shareholders for every 10 shares, send 0 bonus shares (including tax), and increase 4 shares for every 10 shares to all shareholders with capital reserve.
Preferred stock profit distribution plan for the reporting period adopted by the board of directors □ applicable √ not applicable II. Basic information of the company 1. Company profile
Stock abbreviation Beijing Quanshi World Online Network Information Co.Ltd(002995) stock code Beijing Quanshi World Online Network Information Co.Ltd(002995)
Shenzhen Stock Exchange
Contact person and contact information secretary of the board of directors securities affairs representative
Name: Li Xu, Liu Lijuan
Office address: building 21, courtyard 5, Shangtong Avenue, Tongzhou District, Beijing (building 21, courtyard 5, Shangtong Avenue, Tongzhou District, Beijing) (Ziguang Technology Park)
Fax: 01065727236
Tel: 0106572171 Zhejiang Benli Technology Co.Ltd(301065) 721713
E-mail [email protected]. [email protected].
2. Introduction to main business or products during the reporting period
Beijing Quanshi World Online Network Information Co.Ltd(002995) since its establishment in 2005, it has been focusing on providing comprehensive Internet marketing services and enterprise SaaS services for enterprise customers. At present, it has developed into an Internet comprehensive service provider with brand influence in the field of Internet marketing services in China, serving more than 100000 enterprise customers in total. Relying on high-quality Internet media resources and rich Internet marketing experience, combined with the accurate grasp of customers’ marketing needs, and relying on professional and efficient marketing service team and independently developed service platform, the company provides customers with “one-stop” comprehensive marketing solutions, so as to improve the Internet marketing effect and management efficiency of the enterprise.
Headquartered in Beijing, the company has set up branches and subsidiaries in Tianjin, Guangdong, Anhui, Hebei, Shandong, Sichuan, Shaanxi and other places, and initially established a national comprehensive service network; The company has established long-term friendly cooperative relations with Tencent, 360, iqiyi, today’s headlines, Baidu, Sohu, Kwai and other well-known enterprises and groups, and built a diversified Internet media and product system; The company has an experienced Internet marketing and operation service team. With a deep understanding of the Internet and customer needs and more than 10 years of professional service experience, relying on big data, the company continues to provide customers with more accurate and professional Internet comprehensive marketing services and enterprise SaaS services. In the future, the company will continue to focus on Web3 0 era of digital transformation, providing customers with an overall digital solution of all domains and all links.
(1) Main business of the company
The company’s main business is to provide customers with Internet comprehensive marketing services and enterprise SaaS marketing services based on their needs. Through in-depth understanding of customer business and brand development strategy, provide customers with whole case service contents such as Internet marketing, brand agent operation, communication content planning and brand promotion, form comprehensive service strategy suggestions for the whole link, and provide business owners with digital services that can continuously improve efficiency in the whole domain.
The company’s Internet integrated marketing services mainly include display and search engine marketing services. Provide customers with accurate advertising services through Internet media platforms such as Tencent, 360, iqiyi and today’s headlines. Its service mode is mainly to provide customers with overall solutions for Internet advertising from strategy formulation, media resource procurement, creative design and material production, launch test and strategy optimization, and final launch effect tracking and evaluation.
Enterprise level SaaS service is mainly to provide customers with all-round services such as consultation, training, purchase and maintenance of SaaS products. Through the all-round application of SaaS products and the promotion of marketing services, it can empower the operation management of enterprises and realize digital upgrading. At present, SaaS products provided by the company mainly cover three categories: instant communication, sales management and collaborative office, including Tencent SaaS products (enterprise QQ, marketing QQ, Tencent enterprise point, enterprise wechat, etc.), Feishu products, Aike SaaS products, etc.
(2) Business model of the company
① Business model
The company is a bridge linking Internet media resources, SaaS products and enterprise customers. By providing customers with diversified Internet products and services, fully tapping customer needs, providing comprehensive Internet marketing solutions and other value-added services, the company can reduce customer marketing costs and improve marketing effects. At the same time, it continues to accumulate industry and customer data and provide better data and strategic support for customer follow-up services, Ultimately enhance the “Stickiness” between customers and the company. Figure: upstream and downstream relationship of Internet marketing service industry
② Procurement mode
The company mainly purchases various media resources from Internet media, including information flow resources and patch resources of display media, advertising space of search engine website, etc.
With years of industry experience, the company has formed a relatively complete upstream resource network. The company has established cooperative relations with Tencent, 360, iqiyi, today’s headlines, Baidu, Sohu, Kwai and other well-known enterprises and groups, and has rich media resources. According to the expected consumption amount in the future period such as the number of customers and consumption, the company will make prepayments to Internet media resource suppliers and SaaS product suppliers, purchase and pay according to the quantity. The supplier shall deduct the corresponding amount from the prepayment of the company according to the type and quantity of products actually consumed or purchased by the customer.
③ Service mode
a. Internet integrated marketing services
With years of service experience, the company has formed a strong comprehensive service advantage, which can provide customers with all-round and high-quality services such as marketing strategy formulation, media resource procurement, creative design and material production, launch test and effect analysis, strategy optimization and launch, effect tracking and evaluation. The specific service process is as follows:
b. Enterprise SaaS marketing services
With professional product skills and service capabilities, the company provides SaaS product users with services such as product opening, configuration and installation, product function training, product use problem solving during the service period, customer relationship maintenance and demand redevelopment. The specific service process is as follows:
④ Sales model
After years of development, the company has established a relatively mature sales system. The company promotes its main products and services through the sales modes of “combination of online and offline”, “combination of direct sales and channels” and “advance collection and settlement”. Most of the large customers will be settled in advance by the company within a certain period of time.
(3) Market position
With more than ten years of marketing experience, professional advantages, high-quality customer resources and brand status in the Internet industry, the company has won the trust of China’s mainstream Internet media. The company has further strengthened its cooperation with Tencent, 360, iqiyi, today’s headlines, Baidu, Sohu, Kwai, Zhihu, xiaohongshu and other well-known Chinese Internet companies. It is committed to helping enterprise customers with digital transformation, serving customers with professional and comprehensive Internet marketing solutions, and constantly paying attention to the development and changes of the industry, so as to keep the company in a high position in the industry with perfect traffic channels and rich marketing methods.
(4) Performance drivers
During the reporting period, the company’s main business, main products and their uses, business model and main performance drivers have not changed significantly, and the business situation basically matches the development of the industry. The development of the company’s main business during the reporting period is detailed in “IV. main business analysis” in “section III Management Discussion and analysis” of this report. The risk factors that may have an adverse impact on the company’s future development strategy and business objectives are detailed in “Xi. Prospect of the company’s future development” in “section III Management Discussion and analysis” of this report. 3. Main accounting data and financial indicators (1) whether the company needs to retroactively adjust or restate the accounting data of previous years in recent three years □ yes √ no
Unit: Yuan
Year end 2021 year end 2020 year end increase or decrease over the previous year year end 2019 year end
Total assets 16628288198316332810503 1.81% 80656768052
Net assets attributable to shareholders of listed companies 106078513212103595571235 2.40% 43787546902
20212020 year-on-year increase or decrease 2019
Operating income 406084165035327012093150 24.18% 239288126993
Net profit attributable to shareholders of listed companies 540979732910493393883 – 48.45% 9904652925
Net profit attributable to shareholders of listed companies after deducting non recurring profits and losses of 4502614768, 1 Huaxun Fangzhou Co.Ltd(000687) 5422 – 55.00% 9518578607
Net cash flow from operating activities -2587455049 -1219419153 -112.19% 11451692202
Basic earnings per share (yuan / share) 0.5975 1.3157 – 54.59% 2.0422
Diluted earnings per share (yuan / share) 0.5975 1.3157 – 54.59% 2.0422
Weighted average return on net assets 5.13% – 15.83% – 10.70% – 25.63%
(2) Quarterly main accounting data
Unit: Yuan
First quarter second quarter third quarter fourth quarter
Operating income 9835618036811691427463710377427831787039431713
Net profit attributable to shareholders of the listed company 1025083219317716167827136,
