Nestle and Starbucks have a large market share of ready to drink coffee brands in China. In addition, benazon, Costa, Tanxi and other well-known brands share the remaining market share
Nestle entered the Chinese market early, accumulated more users and firmly occupied the leading position in the ready to drink coffee market. Relying on offline stores, Starbucks has achieved brand popularity and has a large market share in the relatively high-end ready to drink coffee market. In addition, benazon's emerging brands Costa, Tanda and never coffee in recent years have also seized some market share through the healthy and high-end route.
In recent years, the industry policy has been stable, which has given some support to the coffee industry. In addition, with the increasing demand for healthy life of young people, the industry is developing towards healthy and high-end
China's Yunnan province occupies almost all of China's coffee planting industry. The Yunnan provincial government continues to promote the development of coffee industry by promoting government entrusted regional cooperation, e-commerce and characteristic counties of one county and one industry. In addition, new and old brands have begun to add more ready to drink coffee products with better raw materials and better technology. Zero sugar and zero fat, low sugar and low fat have become the mainstream new concept.
China's ready to drink coffee industry has considerable growth space in the future. It is expected that the market concentration will be reduced and the market pattern will be more balanced in the future. The traditional market pattern of the ready to drink coffee market is similar to the "721" pattern of the Internet industry. Nestle is the dominant company, Starbucks is the second, and the remaining brands share a relatively small market share. It is expected that in the future, the market increment will be more occupied by emerging brands, and the young people will be more and more able to accept emerging products. The market concentration of ready to drink coffee market will gradually decrease and develop in the direction of equalization.
