Securities code: Doushen(Beijing) Education&Technology Inc(300010) securities abbreviation: Doushen(Beijing) Education&Technology Inc(300010) Announcement No.: 2022025 Doushen(Beijing) Education&Technology Inc(300010) Technology (Beijing) Co., Ltd. 2021 annual report summary I. important tips the summary of this annual report is from the full text of the annual report. In order to fully understand the company’s operating results, financial status and future development plan, Investors shall carefully read the full text of the annual report in the media designated by the CSRC. In addition to the following directors, other directors attended the meeting of the board of directors to consider the annual report in person
Name of director not present in person position of director not present in person reason for not attending the meeting name of the entrusted person
The audit opinion of Grant Thornton Certified Public Accountants (special general partnership) on the company’s financial report this year is: standard unqualified opinion. Changes in accounting firm during the reporting period: the accounting firm of the company was changed from Zhitong accounting firm (special general partnership) this year. Tips of non-standard audit opinions □ applicable √ not applicable when the company is listed and is not profitable at present □ applicable √ not applicable to the profit distribution plan of ordinary shares or the plan of converting accumulation fund into share capital in the reporting period considered by the board of directors □ applicable √ not applicable. The company plans not to distribute cash dividends, bonus shares or convert accumulation fund into share capital. Preferred stock profit distribution plan for the reporting period adopted by the board of directors □ applicable □ not applicable II. Basic information of the company 1. Company profile
Stock abbreviation Doushen(Beijing) Education&Technology Inc(300010) stock code Doushen(Beijing) Education&Technology Inc(300010)
Shenzhen Stock Exchange
Contact person and contact information secretary of the board of directors securities affairs representative
Name Dou Xin Hu Xiaofei
Office address: building 25, courtyard 8, Dongbei Wangxi Road, Haidian District, Beijing, lisichen building, building 25, courtyard 8, Dongbei Wangxi Road, Haidian District, Beijing
Fax: 0108305820001083058200
Tel: 0108305808001083058080
E-mail [email protected]. [email protected].
2. Introduction to main business or products during the reporting period
(1) Industry of the company during the reporting period
During the reporting period, the company’s industry is software and information technology services. The company’s main businesses are smart education business, public welfare classroom, art learning service business and live e-commerce business. During the reporting period, the company continued to focus on the integration and expansion of education business and accelerated the development of education business. At the same time, the company established a “talent selling” scene under the interactive new retail based on live broadcast platforms such as Tiktok.
During the reporting period, the company’s industrial policies changed greatly.
In order to thoroughly implement the spirit of the 19th CPC National Congress and the Fifth Plenary Session of the 19th CPC Central Committee, effectively improve the level of school education, continuously standardize off campus training (including online and offline training), and effectively reduce the heavy homework burden and off campus training burden of students in the stage of compulsory education (hereinafter referred to as “double reduction”). On July 24, 2021, the general office of the CPC Central Committee and the general office of the State Council issued the opinions on further reducing the homework burden and after-school training burden of students in the stage of compulsory education (hereinafter referred to as the opinions).
Adhere to strict examination and approval authorities. No longer approve the new off campus discipline training institutions for students in the stage of compulsory education, the existing discipline training institutions are uniformly registered as non-profit institutions, the online discipline training institutions are changed to the approval system, and the online discipline training institutions that have been filed go through the approval procedures again according to the standards; Discipline training institutions shall not be listed for financing, and capitalization operation is strictly prohibited; Listed companies shall not invest in discipline training institutions through stock market financing, and shall not purchase the assets of discipline training institutions by issuing shares or paying cash.
Standardize training service behavior. It is strictly prohibited to conduct training beyond the standard. Off campus training institutions shall not organize Discipline Training on national legal holidays, rest days and cold and summer holidays. Personnel engaged in discipline training must have corresponding teacher qualifications and shall not disclose the personal information of parents and students.
Strengthen normal operation supervision. The excessive influx of capital into training institutions shall be strictly controlled. The financing and charges of training institutions shall be mainly used for training business operation. Unfair competition in the form of fictitious original price, false discount and false publicity for marketing business shall be strictly prohibited. Each class hour of online training shall not exceed 30 minutes, the course interval shall not be less than 10 minutes, and the end time of training shall not be later than 21 o’clock.
Control the training advertisement. Mainstream media, new media, public places, various billboards and network platforms in residential areas shall not publish or broadcast advertisements for out of school training. Commercial advertising activities shall not be carried out in primary and secondary schools and kindergartens, and advertisements shall not be published or disguised by using teaching materials, teaching aids, exercise books, stationery, teaching aids, school uniforms, school buses, etc. of primary and secondary schools and kindergartens.
Clarify the requirements of the pilot work. Beijing, Shanghai, Shenyang, Guangzhou, Chengdu, Zhengzhou, Changzhi, Weihai and Nantong are selected as the national pilot cities, and at least one prefecture or city is selected for the pilot in other provinces.
We will resolutely reduce off campus training in disciplines. Reexamine and register the existing discipline training institutions.
Strengthen the supervision of training fees. Adhere to the public welfare attribute of after-school training, bring the fees for Discipline after-school training in the stage of compulsory education into the management of government guided prices, clarify the charging standards, and resolutely curb excessive fees and excessive profit seeking behavior. Through third-party trusteeship, risk reserve and other means, carry out risk control on the pre charging of off campus training institutions, and strengthen the supervision of loans in the field of training.
The guiding ideology of the “double reduction” policy is to implement the fundamental task of Building Morality and cultivating people, focus on building a high-quality education system, strengthen the main position role of school education, and promote the all-round development and healthy growth of students. Adhere to student-centered, respond to concerns, follow educational laws, focus on the healthy growth of students’ body and mind, protect students’ right to rest, improve the overall quality of school education and teaching, and give full play to the main role of the school.
After the promulgation of the “double reduction” policy, the public school procurement of high-quality course content has entered the after-school delay service business and ushered in a great development opportunity. Recent policies have also frequently focused on after-school services to strengthen the main position of school education. In February 2021, the Ministry of education once again made it clear that all localities should promote the full coverage of after-school services in compulsory education schools, and the schedule should be connected with the local normal off-duty time. On June 22, 2021, the Ministry of education selected and announced the first batch of 23 typical case units of after-school service of compulsory education, and issued a notice to promote the full coverage of after-school service, so as to ensure the full coverage of compulsory education schools and students in need in urban areas. The postponement of after-school service time in primary and secondary schools or the emergence of new demand for procurement services. School education services can also introduce high-quality institutions outside the school, and adopt innovative modes such as government purchase services or cooperative supply, so as to avoid increasing the workload of teachers in the school. School cooperation may become a new business opportunity for k12 education and training industry in the future.
On July 28, 2021, the Ministry of Education issued the notice of the general office of the Ministry of education on further clarifying the scope of disciplines and non disciplines of after-school training in the stage of compulsory education (hereinafter referred to as the notice). The notice pointed out that after-school training involving the learning contents specified in the national curriculum standards of the above disciplines shall be listed as the admission disciplines for management. When conducting out of school training, sports (or sports and health), art (or music, art) disciplines and comprehensive practical activities are managed according to non disciplines. In addition, the general office of the CPC Central Committee and the general office of the State Council issued the opinions on Comprehensively Strengthening and improving school aesthetic education in the new era, aiming at improving students’ aesthetic and humanistic quality and carrying forward the spirit of Chinese aesthetic education, educating people with aesthetics, beautifying people, cultivating yuan with aesthetics and integrating aesthetic education into the whole process of talent training in schools at all levels and types. Since 2022, aesthetic education has fully entered the scoring of middle school entrance examination, As a result, many original discipline training institutions have been transformed into non discipline training institutions, and non discipline education has ushered in new opportunities for development. Up to now, the company’s original subject learning service business has been comprehensively transformed into aesthetic education training.
On July 8, 2021, the Ministry of Education jointly issued the guiding opinions on promoting the construction of new infrastructure for education and building a high-quality education support system, proposing the construction of new infrastructure for information network, new infrastructure for platform system, new infrastructure for digital resources, new infrastructure for smart campus, new infrastructure for Education, new infrastructure for innovative application The six types of infrastructure construction of credible and safe new infrastructure will expand new driving forces, create new supplies and new demands for services with new infrastructure for education, promote the integrated development of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) education, promote the digital transformation, intelligent upgrading and integrated innovation of education, and support the high-quality development of education. The implementation of the new infrastructure provides a good opportunity to expand the overall demand of the education information market and promote the sound development of the industry.
In December 2021, the central network security and Informatization Commission issued the National Informatization Plan for the 14th five year plan (hereinafter referred to as the plan), which made deployment arrangements for China’s informatization development during the 14th Five Year Plan period and provided important guidelines for informatization work in various regions and fields. In the eighth item of the ten major tasks, “building an inclusive and convenient digital livelihood security system”, the plan clearly puts forward “lifelong digital education” for the first time, and puts forward specific requirements from the aspects of infrastructure, digital resources and teaching reform, pointing out the direction for the development of educational informatization in the 14th five year plan.
To sum up, although the policies of the company’s industry have changed greatly, the original smart education business, after-school delay business and transformed aesthetic education training business have received greater policy guidance and support, and have encountered good development opportunities. Under the guidance of existing policies, the company has actively transformed and actively laid out a new business ecosystem, and has formed a business form with smart education service business, public welfare classroom, art learning service business and live e-commerce sales business as the core. Combined with the company’s long-term accumulation in the field of education, strong content R & D ability and resource integration ability, as well as the high-quality teaching and research team reserved by the company for a long time, the company still has a strong competitive advantage for the new business structure.
(2) Main businesses of the company during the reporting period
The company deeply analyzes and analyzes the current policy environment. In order to implement the policy spirit earlier and faster, the company’s main business has been comprehensively transformed. Combined with the business situation after the transformation of the company during the reporting period, after re planning and integration, the company’s main business is divided into the following two parts:
Business side: tob 1 Smart education service business; 2. Public welfare classroom business;
TOC end service: 1 Art learning service business; 2. Live e-commerce sales business.
1. Main business, products and uses of the company
(1) Smart education service business
Smart education service business aims at the overall planning, design, construction and operation and maintenance of smart campus, comprehensively applies new generation information technologies such as cloud computing, Internet of things, big data, mobile Internet, virtual reality (VR / AR) and artificial intelligence (AI), provides customers with overall service solutions including consulting services, planning and design, software R & D, hardware supporting, system integration and operation and maintenance outsourcing, and innovates in education mode Carry out continuous research and application in the deep integration of information technology and education and teaching, such as specialty and curriculum construction, educational resources and educational space development.
The company has independently developed three software product lines: application service support platform, teaching application software and management application software, and has obtained 95 computer software copyrights and 39 national patents. The company provides software solutions, products and integration services for smart campus and regional smart education, provides platform products such as data platform, certification platform and service hall, as well as business management products such as teaching and research platform and daily office, and provides application integration services from the dimensions of data and certification; At the same time, provide campus characteristic software solutions, such as after-school service platform solutions, precision teaching overall solutions, etc. Digital campus products, network monitoring and management system, it operation and maintenance management platform, smart classroom platform and other self-developed software have established successful cases in thousands of schools and government, medical, scientific research and other institutions across the country.
With top-level design and strong solution capability as the core, the company integrates ecological resources and cooperates with partners from all over the country, including various software and hardware manufacturers, various curriculum services and teacher teams, system integrators and engineering service teams in various education industries, so as to establish a regional intelligent education ecosystem in all parts of the country and jointly provide local users with more close to application scenarios, more mature More customizable solutions. (2) Public welfare classroom business
The commonweal classroom business mainly includes high-quality course content after class delay service business and large screen video distribution business.
Under the “double reduction” policy, the company’s high-quality curriculum content has become a useful supplement to the school, which can greatly improve the richness of after-school delay services. Courses include: drama appreciation, film and television appreciation, art works appreciation, Chinese Classics Appreciation, Tang poetry and Song Ci appreciation, literature general knowledge, calligraphy, etc. The company’s “Humanistic Quality Course” has entered the business of after-school delay service. At present, it has conducted in-depth business communication with Hebei Province, Anhui Province, Shandong Province, Jiangsu Province, Zhejiang Province, Jilin Province, Sichuan Province, Heilongjiang Province and Tibet Autonomous Region: Gaomi City, Shandong Province, Shangrao City, Jiangxi Province, Pizhou City, Jiangsu Province, Huainan City, Anhui Province, Xuzhou City, Jiangsu Province, Putian City, Fujian Province and other regions have been stationed, Shijiazhuang City, Xingtai City, Langfang City, Hefei City, Anhui Province, Zaozhuang City, Dongying City, Rizhao City, Jiangsu Lianyungang Port Co.Ltd(601008) city and other cities in Hebei Province signed cooperation agreements in the form of cooperation and direct selling; Hangzhou in Zhejiang Province, Wuhan in Hubei Province, Chengdu in Sichuan Province, Changchun in Jilin Province, Tianjin, Harbin in Heilongjiang Province, Lhasa in Tibet and other cities are actively promoting. As of the disclosure date of this report, the company’s aesthetic education service course package has won the bid for double reduction college in Haidian District, Beijing
