On April 24, China’s Li Ning posted on social media that it launched a series of clothes of China’s Li Ning boring ape Trend Sports Club, which takes the boring ape Yacht Club 4102 image as the theme and integrates pixel style, street style and other trend elements. Meanwhile, China’s Li Ning will launch a boring flash store offline from April 23 to May 4. Different from the traditional cumbersome IP authorization, what Li Ning did was to buy the 4102 avatar in the market, and then arrange various product design and publicity activities, which is equivalent to a new way of IP authorization.
Li Ning’s boring ape Yacht Club is an NFT avatar project created by Yuga labs. Boring ape is composed of 10000 random ape heads, which has surpassed cryptopunks to become the most influential NFT. At present, the floor price is about 350000 US dollars. The rapid development of boring apes is inseparable from the team’s mining of play patterns. Having a boring ape currently has at least the following rights: the commercial use right of boring ape, the exclusive Mall for members, the exclusive airdrop, the right to govern the whereabouts of the community Treasury, the right to use subsequent game projects, etc.
NFT opens IP copyright to owners and brings ecological and use value to NFT through community group creation. At present, the popular pfpnft has carried out copyright opening, and its core value is that anyone can use their works of Art (NFT) for commercial or other purposes without belonging to the original artist, founding team or creator. Allow creators and entrepreneurs to use the IP of the project and bring great value to the original NFT project through network effect. The pfpnft subdivision track of boring ape has occupied the dominant position in the NFT market in the development of recent year. The NFT turnover of collectibles in March this year accounted for 84% of the overall turnover of NFT. The expectation of NFT is not only the avatar for display, but also based on the games, screenplays, concerts and surrounding creativity derived from the community. Similarly, the brand has cooperated with well-known NFT and has become a marketing trend. Last December, Adidas announced on twitter that they would enter the metauniverse together with many brands such as bayc. According to the NFT trading market opensea, Adidas bought the boring ape 8774 at the price of 46 eth in September, and made derivative creation based on it and changed it into a new avatar of the brand twitter. Some smaller brands have also taken relevant attempts. For example, after purchasing ape, Arizona, a beverage brand, actively cooperates with boring apes to develop new products.
Investment suggestion: the future development of NFT is worth looking forward to. As for the secondary market, we can pay attention to the platform, IP resources and related targets of the cultural exchange. Digital collection platforms include Tencent holdings, Alibaba, Inmyshow Digital Technology (Group) Co.Ltd(600556) , Tangel Culture Co.Ltd(300148) . IP classes include: Visual China Group Co.Ltd(000681) , Bluefocus Intelligent Communications Group Co.Ltd(300058) , Sumavision Technologies Co.Ltd(300079) , reading group, Tencent music, Trs Information Technology Co.Ltd(300229) , Mio exhibition, Shenzhen Zqgame Co.Ltd(300052) . Objects of the exchange: Three’S Company Media Group Co.Ltd(605168) , Xinhuanetco.Ltd(603888) , Chengdu B-Ray Media Co.Ltd(600880) , Zhewen Interactive Group Co.Ltd(600986) , Zhejiang Huamei Holding Co.Ltd(000607) .
Risk tip: Code vulnerability risk; Blockchain policy and regulatory risk.
