Securities code: Haima Automobile Co.Ltd(000572) securities abbreviation: Haima Automobile Co.Ltd(000572) Announcement No.: 202221 Haima Automobile Co.Ltd(000572)
With regard to the announcement that the company's outstanding losses have reached one-third of the total paid in share capital, the company and all members of the board of directors guarantee that the contents of information disclosure are true, accurate and complete, and there are no false records, misleading statements or major omissions.
1、 Overview of the situation
According to the audit of Lixin Certified Public Accountants (special general partnership), as of December 31, 2021, the undistributed profit in the audited consolidated balance sheet of the company was -189755781378 yuan, the amount of the company's unrecovered loss was 189755781378 yuan, the company's paid in share capital was 164463642600 yuan, and the amount of the unrecovered loss exceeded one-third of the total paid in share capital.
According to the relevant provisions of the company law and the articles of association, the matter shall be submitted to the general meeting of shareholders for deliberation. 2、 Reasons for loss
(I) based on the analysis and judgment of the industry development and its own situation, the company has deeply implemented the category strategy since 2017 to promote the R & D of strategic new products and the innovation of marketing mode. In the early stage, due to the investment stage of R & D and innovation, the implementation of strategic products and the construction effect of new marketing system have not yet fully appeared, and the company's operation has suffered large losses.
(II) in order to cope with the company's business decline and further focus on strategic products and projects, the company has made provision for large asset impairment losses on idle assets, discontinued models, overstocked inventory and finished vehicles, which has a significant impact on the company's net profit.
(III) affected by the rising price of raw materials, chip shortage, export trade disputes, epidemic and other factors, the production and sales volume of the company's automobile products did not meet the expectations, resulting in a sharp decline in operating revenue and operating performance. 3、 Countermeasures
In order to reverse the early business decline, the company has formulated relevant development strategies on the basis of objective analysis of its own environment and business situation, and will firmly implement the established strategies in the actual operation, so as to realize the revitalization of the company as soon as possible.
(I) operating basis
After difficult adjustment and transformation in the early stage, by 2021, the innovation and reform achievements related to the company's category strategy are gradually being implemented. The market performance of the strategic product Haima 7x has been good since its launch, the e-commerce direct marketing system has begun to take shape and continue to make efforts, the overseas market has overcome the adverse impact of the epidemic, made a breakthrough against the trend, and the asset structure has become healthier and better after continuous adjustment in recent years. Based on the above results, the company has consolidated its business foundation and made full preparations for the revitalization of the enterprise.
(II) development strategy
As the only new energy automobile enterprise in Hainan free trade port, the company will rely on the core technology accumulation of "the fourth entrepreneurship" and the construction opportunity of Hainan free trade port to explore the supply of green energy for vehicles in the upstream and self-supporting green travel services in the downstream, so as to create a green automobile ecology in the whole industrial chain in Hainan; In terms of product innovation, around the "three vertical and three horizontal" R & D layout of national new energy vehicles, continue to innovate in the fields of intelligent pure electric vehicles, plug-in hybrid vehicles and hydrogen energy vehicles; In the Chinese market, relying on Haima 7x large single products and other series products, deeply cultivate the market segmentation; In terms of overseas markets, based on the relevant preferential policies of Hainan free trade port in the field of foreign trade and investment, deeply cultivate the markets along the the Belt and Road; In terms of open cooperation, we have actively promoted relevant projects with an open attitude and innovative ways and cooperated with strategic partners.
(III) business plan for 2022
1. Strategy implementation. On the basis of steadily promoting the improvement of the company's business performance, based on the resource endowment and scene advantages of Hainan free trade port, we will jointly promote the construction of green automobile ecology in the whole industrial chain in Hainan with strategic partners; Implement the national strategy of "carbon peaking and carbon neutralization", seize the opportunity of Hainan free trade port construction, build a low-carbon emission industrial chain demonstration project, and promote the industrialization of hydrogen energy vehicles. At the same time, adhere to an open attitude and actively explore and promote foreign cooperation; Continue to resolutely dispose of inefficient and ineffective assets and continuously enhance the liquidity of the company's assets.
2. Product and technology. We will continue to develop innovative technology fields such as pure electric vehicles, plug-in hybrid vehicles, hydrogen energy vehicles and intelligent vehicles, and improve the scientific and technological level and intelligence level of products. Pure electric vehicle 7e is planned to be put on the market in the fourth quarter of 2022; The third generation hydrogen energy vehicle is planned to carry out simulation demonstration operation in 2022, and it will be ready for industrialization in 2023. Through the research and development of a new generation of intelligent pure electric vehicles, intelligent plug-in hybrid vehicles and 800km long-life hydrogen energy vehicles, the company has completed the conversion to new energy vehicles and smart car tracks.
3. China market. Continue to cultivate the origin markets such as Hainan and Henan, and layout key markets such as the Yangtze River Delta, the Pearl River Delta, Beijing, Tianjin and Hebei. On the basis of summarizing the previous experience and lessons, strengthen the category marketing thought, innovate the marketing methods, and promote the whole staff marketing to the whole people marketing; Adhere to the implementation of buy it now price and focus on customers with purchasing power; Implement service first and further improve after-sales service processes and standards.
4. Overseas market. Further promote the "international strategy" and strive to achieve leapfrog growth in sales in overseas markets. Take the construction of Hainan free trade port and RCEP as an opportunity to further explore the markets along the "the Belt and Road" and expand the international market. At the same time, Haima 8s, 7x and other products have been successively put into the Middle East, Southeast Asia and other markets to further enrich the export product line. In addition, while deeply cultivating key overseas markets, we will continue to innovate the export model, realize the transformation from "going out" to "going in", deeply bind the cooperative relationship between the company and overseas partners, and further enhance the potential of Haima brand in overseas markets. 5. Other aspects. First, strive to make the management team younger, comprehensively improve labor and personnel efficiency and comprehensively improve employee income; Second, set up self operated auto parts companies, strengthen self-made parts, optimize the supplier system and revitalize the supply chain.
4、 Documents for future reference
1. Resolutions of the 8th meeting of the 11th board of directors of the company;
2. Resolutions of the 4th meeting of the 11th board of supervisors of the company.
It is hereby announced
Haima Automobile Co.Ltd(000572) board of directors
April 26, 2022
