Market review: this week, the media sector fell 5.36%, outperforming the gem by about 1.3 percentage points (the gem index fell 6.66%); Underperformed the market by about 1.17 percentage points (CSI 300 fell 4.19%).
Industry segments: (1) game index underperformed the market: CITIC game index (ci005577) fell 4.78%, 0.59% lower than CSI 300 index. (2) Advertising index underperformed the market: CITIC advertising index (ci005847) fell 6.22%, 2.03% lower than CSI 300 index. (3) The sports index outperformed the market: the CSI sports index (399804) fell 3.91% and rose 0.28% relative to the CSI 300 index. (4) A-share education companies outperformed CSI 300, while Hong Kong stock education companies underperformed Hang Seng Index. CITIC education index (ci005816) fell 3.69%, outperforming CSI 300 index by 0.5%. The Hong Kong stock education index (887671) fell 5.48%, underperforming the Hang Seng Index by 1.39%.
Film and television: (1) Notice of the general office of the State Administration of radio and television on the filing and publicity of domestic TV animation production in March 2022. 45 domestic TV cartoons have been put on record., The themes of domestic TV cartoons recorded and publicized are: fairy tale theme, cultural theme, historical theme, science fiction theme, realistic theme, educational theme and other themes. (2) “I really hate long distance love” was put on file on April 29. Jointly produced by youth ray film and Beijing ray film, and starring Ren Min and Xin Yunlai, China’s first topic film focusing on long-distance love, I really hate long-distance love, was announced to be put on file on April 29.
Games: (1) Gamma data released the 20212022 mobile game IP market development report. According to the report, the revenue of China’s IP adapted mobile game market was 129.77 billion yuan, but the growth rate fell below 5% for the first time; The growth rate of novel IP has exceeded 40% for three consecutive years. (2) The press conference of the professional league was successfully held on the afternoon of April 21. The press conference of 2022 “forever forever forever” professional league was successfully held at 3 p.m. on April 21. The launch of “forever” professional league was officially announced at the conference, which also marks that “forever” E-sports has entered a new era.
Sports: (1) the General Administration of sports issued the notice of the three major ball city leagues of “sports Cup”. The General Administration of sports of the people’s Republic of China issued the notice on the arrangement of the three major Chinese city leagues of the “sports Cup” in 2022, requiring all localities to comprehensively organize and carry out the “sports Cup” Chinese city leagues by the end of 2022 or 2023. (2) Shuhua Sports Co.Ltd(605299) released the performance report for the first quarter of 2022. On April 21, 2022, Shuhua Sports Co.Ltd(605299) released the performance report for the first quarter of 2022. The revenue of Shuhua Sports Co.Ltd(605299) in Q1 of 2022 was RMB 278 million, and the net profit increased by 4.30% year-on-year.
Education: (1) Zhihu was listed in Hong Kong on April 22, with a market value of HK $8.135 billion. On April 22, Zhihu was listed on the Hong Kong Stock Exchange and became the first China concept Internet company to return to Hong Kong in the form of dual main listing. Its stock code is “2390” and its issue price is HK $32.06 per share; (2) Geek state technology completed 100 million yuan financing. Geek bang technology announced the completion of a 100 million yuan B + round of financing, which was led by Dongfang Fuhai, followed by Saizhi bole and Xinxi Chuang. This round of financing will be mainly used for content development, technology research and development and market brand investment.
Key investment points: it is recommended to pay attention to Mango Excellent Media Co.Ltd(300413) ( Mango Excellent Media Co.Ltd(300413) ).
Risk tip: media policy tightening risk; Risk of business integration or less than expected; New business development is less than expected risk; The content response is less than the expected risk.
