With the continuous improvement of the quality of China’s mobile games, the market scale of China’s mobile games going to sea industry will continue to rise, which is expected to reach 157.04 billion yuan by 2026
With the innovation of Chinese game enterprises in mobile game playing methods and the optimization of game experience and interface, the quality of Chinese mobile games has been continuously improved and the pace of going to sea has been gradually accelerated. It is estimated that from 2021 to 2026, the market scale of China’s mobile game going to sea industry (according to operating revenue) will increase from 88.71 billion yuan to 157.04 billion yuan, with an average annual compound growth rate (CAGR) of 12.1%
China’s mobile game industry can be divided into three industrial chain links: upstream, midstream and downstream. Each industrial chain link is independent and related to each other
The industry chain is composed of upstream game IP parties, game developers, midstream research and operation integrated game enterprises, downstream service providers, advertisers and distribution channels. The purchase cost of midstream is about $10-15, which is highly dependent on the downstream
The steady increase in the user spending share of China’s outbound games and the growth in the size of the U.S. mobile game market are the two major factors driving China’s outbound mobile games
From 2018 to 2021h1, the user expenditure of China’s overseas mobile games increased from 13% to 25% year by year, showing a good growth momentum. From 2019q1 to 2021q1, the size of the US mobile game market showed an overall growth trend, reaching US $6.2 billion in 2021q1. As the largest mobile game market in China, the growth of the US mobile game market will create growth momentum for Chinese mobile game players
China Mobile Games go to sea and become the leader of brand go to sea
According to the data of the game working committee, in 2021, the actual sales revenue of China’s game market was 296.51 billion yuan, a year-on-year increase of 6.4%. The overseas market sales revenue of self-developed Games was US $18.01 billion, with a year-on-year increase of 16.6%. Among the self-developed mobile games exported overseas, the revenue of strategy, role-playing and shooting games has been stable at 60% in recent three years. The types of games going to sea have been continuously enriched, and the system of going to sea has gradually become mature. It is estimated that by 2026, the scale of China’s mobile game market to the sea will reach 228.38 billion yuan.
As a carrier integrating many cultural elements, mobile games have obvious advantages in the process of cultural export. The accelerated pace of Tencent games, Netease games and Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) and other game enterprises going to sea has promoted the internationalization of Chinese brands and enhanced the influence of brands going to sea.
