The social attribute of magic tower developed by Perfect World Co.Ltd(002624) with deep MMO heritage is stronger than that of general developed world games and two-dimensional games. Players can freely experience team online play and combat play, effectively strengthening the differentiated experience of the game. At the same time, “magic tower” has actively unblocked the player feedback channel since the beginning of the test, adhered to the goal of player experience, continuously optimized the game content, and laid a solid foundation for long-term operation. Stimulated by the prospect of meta universe, the global game industry will enter the peak of technology and format innovation. For the Chinese game industry, the saturation of Chinese market competition has accelerated the improvement of industry concentration. The requirements of sub era games for creative planning, engine technology, cross platform operation, social experience and distribution marketing have made a qualitative leap. On the meta universe derivative track, on the one hand, game developers with leading engine capability have the opportunity to seize the lead in virtual human technology; On the other hand, NFT technology is also expected to effectively empower social game products, and the uplink of game props and assets has the opportunity to improve the valuation space of relevant listed companies. In addition, the overseas market development of China travel has also entered a deep-water period, and the cultivation of low maturity market is imminent. Looking back on the past, the rise of national tourism depends on the solid research and transportation foundation and talent reserve of China’s game industry. In the future, the prosperity and strength of domestic games also need to be in line with the world’s advanced level in engine technology and planning innovation, so as to maintain the steady growth of the industry scale. It is recommended to pay attention to Perfect World Co.Ltd(002624) , G-Bits Network Technology(Xiamen)Co.Ltd(603444) , and heart companies.
Risk warning: covid-19 epidemic prevention and control; Required consumer price; China’s regulatory policy; Overseas Internet market policy.
Market performance review: CITIC media index rose or fell by + 0.84% throughout the week, outperforming Shanghai Composite Index, Shenzhen Component Index and gem index, ranking 12th among 30 CITIC primary industries. In terms of industry segments, the radio and television sector performed best last week, with CITIC’s tertiary index up or down + 4.37%, followed by animation and publishing.
Industry highlights: the State Office of mutual trust and other four departments jointly issued the regulations on the administration of Internet information service algorithm recommendation| The National Copyright Administration interviewed major record companies, song and lyrics copyright companies and digital music platforms, emphasizing that digital music platforms shall not sign exclusive copyright| Mango TV and Migu signed an overall cooperation framework agreement| In the first week of 2022 (from January 3 to January 9), the national film box office revenue was 763 million yuan, down 50.52% month on month| Tencent acquired Beijing Ledong excellence Technology Co., Ltd| Steam announced the steam award in 2021, and FPS horror game biochemical crisis: Village won the “game of the year”| According to Gamma data, there were 209 investments in China’s game field in 2021, with a total amount of about 25.88 billion yuan| Sensor tower announced that in December 2021, a total of 34 Chinese manufacturers were shortlisted as the top 100 mobile game publishers in the global revenue list, attracting a total of nearly $2.1 billion, accounting for 35.6% of the revenue of the top 100 mobile game publishers in the world|
