\u3000\u30001. The giant actively laid out and reserved the core technology of virtual display, and the user experience continued to upgrade
The giants actively layout and reserve the core technology of virtual display. From the recent patent layout of head manufacturers in XR (AR / VR / MR) plate, including meta, apple, Microsoft, magicleap, etc., the core layout includes near eye display (micro display, optical waveguide, etc.), rendering computing (AI, fixation optics, etc.), perceptual interaction (eye tracking, environmental understanding), etc., which helps the virtual display technology mature and continuously upgrade the user experience.
\u3000\u30002. The continuous enrichment of content ecology drives the continuous improvement of XR demand, and the prototype of meta universe is revealed
The game is the first application scenario of the meta universe. At present, the game content ecology continues to be rich, and the meta universe application scenario gradually extends outward based on game social networking. Metauniverse is a virtual space that can map the real world and is independent of the real world. It is a 3D representation of the Internet and a virtual world of immersive experience. The number of VR games continued to increase in 2021, and more than 500 new VR exclusive games were released throughout the year. With the emergence of superimposed popular games, the sales of multiple games exceeded 1 million in 2021, driving the sales of VR head display & the playing time of users continued to increase. The average monthly peak player size of steamvr Games shows a gradual upward trend, reaching 18000 by the end of 2021.
\u3000\u30003. Technology iteration + rich ecology drive the high growth of XR shipments, which has reached the singularity of 10 million shipments
Quest2 sales have exceeded ten million nodes, and the singularity has come. Mark Zuckerberg, CEO of meta, believes that 10 million users are the key threshold before "the ecosystem will develop by leaps and bounds". Meanwhile, oculus will surpass the traditional Xbox for the first time in 2021, and is expected to become a new generation of immersive entertainment products. Oculusapp downloads hit a new high in 2021, beating the number of popular social applications, and is expected to become a new generation of immersive social products. In terms of the overall market, China's VR head display will ship 1.43 million units in China in 2021, and cagr69.5 million units are expected from 2021 to 2025 4%，ARCAGR109. 9%% into the accelerated growth period.
\u3000\u30004. Global technology giants accelerated the layout, and new XR products emerged rapidly, laying the foundation for "meta universe" equipment
Psvr2 was officially released, supporting 4k120hz HDR display + 110 ° FOV + inward and outward positioning + eye tracking. High fidelity visual effects, new sensory functions and enhanced tracking functions can bring players a better VR immersive experience. Psvr2 is superior to quest2 in monocular resolution and visual field.
According to incomplete statistics, XR products released by 22 companies around the world in recent half a year are expected to accelerate the development of XR industry with the release of Apple MR and metaquest 3 in 2022. XR's latest products include iqiyi & play dream VR all-in-one machine, riowell ar headset computer, oppo split VR, Weilai & Nolo and Weilai & nreal split AR, etc. It can be seen that XR products are blooming and emerging rapidly, laying the foundation for the "meta universe". In 2022, apple MR and metaoculusquest3 are expected to enter the site, which is expected to drive the leapfrog development of XR industry.
Investment suggestion: the high immersion interaction mode represented by XR will most likely become the entrance to the meta universe virtual world. From function machines to smart phones, and then from smart phones to VR, all rely on the iteration of core devices. They are optimistic about high-quality electronic companies to promote the connection between the real world and the virtual world and drive the reconstruction of content forms.
Overall assembly manufacturer: recommended Luxshare Precision Industry Co.Ltd(002475) , Goertek Inc(002241) other A-share related: Lingyi Itech (Guangdong) Company(002600) , Avary Holding (Shenzhen) Co.Limited(002938) , Boe Technology Group Co.Ltd(000725) , Ofilm Group Co.Ltd(002456) , Rockchip Electronics Co.Ltd(603893) , Allwinnertech Technology Co.Ltd(300458) , Guoguang Electric Company Limited(002045) ; Suggestions: Zhishang Technology (to be listed), Zhejiang Lante Optics Co.Ltd(688127) , Lens Technology Co.Ltd(300433) , Shenzhen Zhaowei Machinery&Electronic Co.Ltd(003021) , Will Semiconductor Co.Ltd.Shanghai(603501) , Lianchuang Electronic Technology Co.Ltd(002036) , Shenzhen Everwin Precision Technology Co.Ltd(300115) etc
It is suggested to pay attention to the relevant of Taiwan stocks: TSMC, melv, Hon Hai, yujingguang, Jialing, gis-ky, etc.
It is suggested to pay attention to Japanese stocks: Nidec, Sony, etc.
Related to Hong Kong stocks: Shunyu optical technology; Suggestions: Ruisheng technology, Gaowei electronics, etc
Risk tips: product sales are less than expected, epidemic impact, content ecological development is less than expected, and hardware iteration is less than expected
