The home chain retail channel gradually shows the aggregation effect through the upstream and downstream extension of the industrial chain. Based on the advantages of building materials and furniture, the upstream home decoration, downstream home furnishings, household appliances and home service will be expanded and penetrated gradually. Ecological complementarity, flow sharing and marketing overweight will help the traditional home chain retail stores burst out new vitality and growth points, and the flow, rental rate, rent and retail sales will be further improved.
Home chain retail channel competition is becoming increasingly fierce, and the head brand layout differentiation strategy Red Star Macalline Group Corporation Ltd(601828) aiming at the diversification of consumption scenes and the stratification of consumption power, the layout of multiple stores is parallel, the continuous expansion of categories and deep cultivation, and the market share ranks first, rising to 17.5% in 2021 Easyhome New Retail Group Corporation Limited(000785) build a closed-loop industrial chain service platform to empower home decoration companies, merchants, factories and consumers upstream and downstream of the industrial chain. Head brand, build a cross regional offline entity business network, integrate Wuxi Online Offline Communication Information Technology Co.Ltd(300959) customer acquisition and transaction scenarios, and obtain new growth points.
Differentiated consumption power and consumption demand help the household retail industry expand in all channels. The scale of the middle class has increased rapidly, focusing on brand quality and services, and the demand for consumption upgrading has continued, becoming the main force in the medium and high-end home consumption market. Sinking the market, rapid urbanization, strong demand for durable consumer goods, and stimulate market vitality. Diversified one-stop consumption demand drives the continuous expansion of home chain retail channel categories and increasingly refined operation.
Under multiple influences, the home market is expected to be decoupled from the upstream real estate cycle. Under the control of national macro policies, the real estate market has gradually cooled down, and the annual growth rate of completed residential units in China has been negative in the past decade. The transition from the stock market to the renovation market is gradually driven by the diversification of second-hand houses. Home chain retail channels seize the minds of consumers with diversified management and operation advantages, and obtain higher added value while increasing market share.
