On November 5, 2021, Haidilao announced that it would gradually shut down about 300 restaurants whose business performance did not meet expectations on December 31, 2021; Qixintian, the leader of Seafood Hotpot, submitted the listing application materials to the Hong Kong Stock Exchange on January 13, 2022. Behind the industry leader's cold and hot, people can't help but think about the latest development status of the hot pot industry? What are the development prospects and limiting factors of the hot pot industry? What is the competition pattern of hotpot industry?
This report studies and analyzes the seafood hot pot leader "qixintian" from the development process, products, restaurant operation and core advantages, and leads to two promising tracks: Seafood Restaurant and hot pot restaurant. Thanks to China's sustained and rapid economic growth and consumers' increasing attention to healthy catering, seafood restaurants will usher in broad development space. Chinese hotpot represented by Sichuan Chongqing hotpot has the advantages of long history, diversified taste and wide popularity. The combination of seafood and hot pot is bound to cause a consumption upgrade in the catering industry.
Thanks to the high protein and nutritional characteristics of seafood and the growing health needs of consumers, the seafood restaurant has a broad market prospect
Compared with beans, meat and eggs, seafood has higher protein content, lower fat content and lower heat content. It is a good choice for healthy diet.
The establishment of food material safety control process, the construction of supply chain management system and the standardized operation mode of restaurant terminals have become three barriers for seafood and hot pot restaurants
The freshness and safety of seafood and other ingredients in hotpot restaurants need to be strictly controlled by the food safety department of the restaurant. Having the layout of the whole industry chain is the key for seafood and hot pot restaurants to well control the cost of the supply chain. The establishment of standardized operation mode is a necessary condition for the expansion of chain restaurants
The gross profit margin of leading enterprises in China's hot pot industry is generally high, but the net profit margin gap is obvious. It is easier for high-end brands to obtain brand premium
From Q1 to Q2 in 2021, the gross profit margins of Laowang and Xiabu reached 63.8% and 62.8% respectively, leading Haidilao and qixintian, thanks to their excellent supply chain management ability. The net interest rates of Haidilao and Sipu Sipu are 0.5% and - 1.5% respectively, which is closely related to the huge supply chain system and the wide restaurant network's inability to quickly respond to emergencies.
