High quality going to sea is still the main line of investment, paying attention to the internationalization process of game listed companies. Under the background of traffic shortage and total amount control, the growth of China’s game market slows down. Large-scale and high-quality domestic games going to sea is in the national interest of cultural export. At the same time, compared with the platform going to sea, the game, as a content product, also faces less overseas regulatory risk. Stimulated by the prospect of meta universe, the global game industry has entered the peak of technology and format innovation. Chinese mainstream game manufacturers have talent and system advantages. Through active R & D strategic resource investment and localized distribution layout, they will quickly make up for the shortcomings lacking 3A product R & D experience in the implementation of the sea strategy and become an international game company. It is recommended to pay attention to G-Bits Network Technology(Xiamen)Co.Ltd(603444) (wonderful planning of leisure placement categories + commercial operation of independent games), heart company (high-quality game community + social potential of content), Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) Perfect World Co.Ltd(002624) Perfect World Co.Ltd(002624) deep engine accumulation + category breakthrough audience expansion). The stimulation of the concept of meta universe to social innovation is transitioning from experimental projects to prototype projects, catering to the dissatisfaction of young people with traditional social application functions and the freshness of trendy things. There is also a breakthrough in the demand of social game giants and social acquaintances. It is recommended to pay attention to Inmyshow Digital Technology (Group) Co.Ltd(600556) (mature KOL marketing model + social communication gene + 3D social application rainbow universe), Visual China Group Co.Ltd(000681) (picture copyright moat + digital collection distribution platform).
Risk warning: macro environmental risk; Regulatory policy risk; Project promotion risk; Content infringement risk.
