Securities code: Shunya International Martech (Beijing) Co.Ltd(300612) securities abbreviation: Shunya International Martech (Beijing) Co.Ltd(300612) Announcement No.: 2022019 Shunya International Martech (Beijing) Co.Ltd(300612) marketing technology (Beijing) Co., Ltd
Summary of annual report 2021
1、 Important note: the summary of this annual report comes from the full text of the annual report. In order to fully understand the company's operating results, financial status and future development plan, investors should carefully read the full text of the annual report in the media designated by the CSRC. It is stated that all directors have attended the meeting of the board of directors to consider this report. The audit opinion of Lixin Certified Public Accountants (special general partnership) on the company's financial report this year is: standard unqualified opinion. Changes of accounting firm during the reporting period: no change. Tips on non-standard audit opinions □ applicable √ not applicable to the profit distribution plan of ordinary shares or the plan of converting accumulation fund into share capital during the reporting period considered by the board of directors □ applicable √ not applicable. The company plans not to distribute cash dividends, bonus shares or convert capital reserve into share capital. Preferred stock profit distribution plan for the reporting period adopted by the board of directors □ applicable √ not applicable II. Basic information of the company 1. Company profile
Stock abbreviation Shunya International Martech (Beijing) Co.Ltd(300612) stock code Shunya International Martech (Beijing) Co.Ltd(300612)
Shenzhen Stock Exchange
Contact person and contact information secretary of the board of directors securities affairs representative
Name: Ren Xiang, Wang Xiaowen
Office address: cn02, No. 1, Balizhuang Dongli, Chaoyang District, Beijing cn02, No. 1, Balizhuang Dongli, Chaoyang District, Beijing
Fax: 0108507955501085079555
Tel: 01085079 Fujian Forecam Optics Co.Ltd(688010) 85079688
E-mail [email protected]. [email protected].
2. Introduction to main business or products during the reporting period
(1) Overview of overall operation during the reporting period
2021 marks the 100th anniversary of the founding of the Communist Party of China, the beginning of the 14th five year plan and the beginning of the new journey of building a modern socialist country in an all-round way. At this milestone time point, the transformation and upgrading of the company has also made phased progress, the business has been carried out in an orderly manner, and the performance has turned losses into profits. While striving to operate, the company took the initiative to keep up with the party organizations. On July 1, 2021, the branch committee of Shunya International Martech (Beijing) Co.Ltd(300612) marketing technology (Beijing) Co., Ltd. of the Communist Party of China was officially established with the approval of Balizhuang sub District Working Committee of Beijing Chaoyang District Committee of the Communist Party of China. During the reporting period, the company guided the company's high-quality development with Party construction and carried out a series of practical exploration in the party construction business. In October 2021, the company's party construction practice case was successfully selected as the "excellent practice case of Party Construction of Beijing private listed companies". In the future, the company will adhere to the comprehensive leadership of the party, realize the deep integration and mutual promotion of Party construction and business work, and promote the long-term development of the company.
During the reporting period, the company continued to invest in R & D, firmly promoted strategic transformation and upgrading, focused on the development strategy of "high reuse rate PAAS platform as the basis and light customized SaaS application as the starting point", focused on the development of main business, and achieved an operating revenue of 917442100 yuan, a year-on-year increase of 48.12%; The net profit attributable to the shareholders of the listed company was 9.7854 million yuan, a year-on-year increase of 134.01%. Relying on its rich experience in integrated marketing communication, the company accurately grasped the needs of customers, continuously expanded customers and enhanced stickiness. The revenue of digital intelligence marketing services was 258443500 yuan; Tianjin Xingyan Yunhui Network Technology Co., Ltd. (hereinafter referred to as "Xingyan Yunhui"), a wholly-owned subsidiary, used efficient content production capacity, rich traffic operation experience and traffic integration ability to promote digital advertising services to achieve a revenue of 620292 million yuan, a significant increase of 63.30% year-on-year; During the reporting period, the company continued to invest 27.769 million yuan in research and development. Relying on the self-developed "giant wave technology platform", the company successfully developed and operated SaaS product applications such as "on-site cloud enterprise version", "Chinese literature and art volunteer service intelligence platform" and "my hometown", which effectively helped some government and enterprise customers to realize digital transformation, and the company's data technology product service realized a revenue of 389694 million yuan.
While focusing on business and striving to operate, the company actively participates in investor exchange activities and establishes a good and long-term communication and interaction mechanism with investors. During the reporting period, the company's 2020 performance presentation was successfully selected as an excellent practice case of 2020 performance presentation of Listed Companies in Beijing. In the future, the company will make persistent efforts, continue to hold high-quality performance briefings, consolidate the communication bridge between the company and investors, win the trust and recognition of market investors, better convey the company's value to the capital market, and continuously improve the company's good market image and brand influence.
(2) Main business in the reporting period
During the reporting period, the company's main business is a series of self-developed or jointly developed products based on "giant wave technology platform", which helps the digital transformation of government and enterprise customers. In order to facilitate investors to have a better and more comprehensive understanding of the company's operation, based on the company's overall strategic layout and the phased development of the company's transformation and upgrading, the company's main businesses are mainly divided into:
Digital intelligence marketing service: that is, the original marketing solution service business, which is mainly to cooperate with the customer's target market, channel and terminal, and customize the all-round integrated marketing communication service from brand cognition to product experience for customers. After years of industry accumulation, the company has formed a brand full communication service mode with marketing strategy and creative content as the core and "traditional + digital" channel as the channel. At the same time, simultaneous interpreting the professional barriers of brand communication, we integrate different communication means and professional platforms to meet the needs of customers in diversified, multi-level and multi professional fields, and provide one-stop marketing and communication services to customers.
During the reporting period, the company's digital intelligence marketing business revenue was 258443500 yuan, accounting for 28.17% of the operating revenue, mainly providing one-stop integrated marketing communication services for customers in automobile, Internet information technology, it communication, manufacturing and other industries.
With rich experience in integrated marketing communication, the company accurately grasped and deeply tapped customer needs, and realized that the revenue of this category increased by 10.41% year-on-year.
Digital advertising services: mainly provide customers with brand advertising, effect advertising delivery services and e-commerce agent operation services, specifically including Internet platform advertising media purchase, brand planning, effect optimization, short video creation, content production, technical support and other services based on the clients of products under a large number of engine brands, Xingyan Yunhui, a wholly-owned subsidiary, and its subsidiaries have been acting as the agent of the client advertising and marketing business of the products under the massive engine brand since 2019. They are the agent partners of the client advertising and marketing business of the products under the massive engine brand. Tiktok integrates today's headlines, jitter, watermelon video, car marketing, Faceu adorable, light face, pangolin and other products. During the reporting period, the company's digital advertising service revenue was 62 Huizhou Desay Sv Automotive Co.Ltd(002920) 0 yuan, accounting for 67.58% of the operating revenue, with a year-on-year increase of 63.30%, mainly due to the company's rich experience in digital advertising service in the automotive industry and its continuous expansion of direct customer business, especially the high recognition of new power auto enterprises such as ideal, lantu, polar krypton, Gaohe and Tianji. During the reporting period, the company continuously enhanced its short video shooting ability, content production ability, traffic operation experience and traffic integration ability, provided customers with more and better value-added services, enhanced customer stickiness and improved profit margin.
Data technology products and services: relying on the self-developed "giant wave technology platform", combined with customer needs and industry trends, the company provides government and enterprise customers with comprehensive solutions of "SaaS products + application scenarios" with technology integration and scene innovation, meets customers' deep needs in digital management and digital marketing in the form of product service, and helps more large government and enterprise customers, institutions College organizations and other groups realize digital transformation. During the reporting period, the company's data technology products realized a revenue of 389694 million yuan, accounting for 4.25% of the operating revenue.
During the reporting period, the company successfully developed and operated SaaS products such as "on-site cloud enterprise version", "Chinese literature and art volunteer service intelligent platform" and "my hometown" and provided operation and maintenance services. During the reporting period, the revenue scale of the company's data technology product service business increased significantly, mainly because the "on-site cloud enterprise version" product has signed contracts with some customers and generated benefits. The specific progress is as follows:
As the exclusive third-party operator of "new digital communication and operation platform serving enterprises and institutions - on-site cloud enterprise version", the company and Xinhua New Media Culture Communication Co., Ltd. (hereinafter referred to as "Xinhua new media") under Xinhua News Agency give full play to the advantages of their respective fields, and guide the cadres and workers to actively create, disseminate and share social positive energy through the development and deployment of "on-site cloud enterprise version", With advanced ideas and technical means, enable enterprises and institutions to build socialist enterprise culture and values with Chinese characteristics in the new era, help customers comprehensively improve communication efficiency, and gradually form a leading corporate image, brand spirit and values in the context of the new era. The company signed the cooperation framework agreement with the State Key Laboratory of Xinhua news agency in August 2021 to jointly build a new 5g financial media digital platform and products serving institutions and organizations. Since the signing of the cooperation, under the guidance of the new media center of Xinhua news agency and the State Key Laboratory of Xinhua news agency, the company has successfully developed SaaS products serving enterprises and universities, such as "on-site cloud enterprise version" and "on-site cloud campus version". As the first smart management platform of the new era enterprise financial media center of Xinhua news agency, "live cloud Enterprise Edition" aims to help enterprises build enterprise level financial media center, comprehensively improve communication efficiency, and create a new infrastructure and platform of the new era enterprise financial media center through timely, vivid and all-round enterprise information production with multiple forms and positive energy.
In 2020, the company signed a cooperation agreement with Inner Mongolia Yitai Coal Co., Ltd. (hereinafter referred to as "Inner Mongolia Yitai") to fully deploy the "on-site cloud enterprise version" for Inner Mongolia Yitai; During the reporting period, the company actively promoted and assisted Yitai in Inner Mongolia to complete the comprehensive deployment of "on-site cloud Enterprise Edition". With the continuous integration of real physical world and virtual digital world, enterprise metauniverse may become a new infrastructure needed by enterprises. As a third-party operator of "on-site cloud enterprise version", the company will cooperate with technical partners to try to take "on-site cloud enterprise version" as the scene entrance, gradually build new infrastructure for enterprises under new scenes from the construction of digital factories, and help enterprises with digital transformation. In November 2021, the company signed the strategic cooperation framework agreement and the cooperation agreement of "on-site cloud enterprise version" with Beijing xiaoxiandun Biotechnology Co., Ltd. (hereinafter referred to as "xiaoxiandun"). Xiaoxianstew will take the opportunity of fully deploying the "on-site cloud enterprise version" to actively explore the application of emerging technologies in the construction of digital factories in the field of new consumption, jointly promote the integration solutions of artificial intelligence, big data, blockchain, VR / AR, digital twin and other technologies in the whole scene of new consumption, in terms of consumption insight, trend research and judgment, brand building, contact integration, clue cultivation, scene interaction Carry out all-round cooperation in terminal delivery and other aspects. The company is cooperating with the resources of strategic technical partners to actively respond to the plan of Xinhua News Agency yuancosmos joint creation center. At the same time, it is deepening the strategic cooperation relationship with Xinhua News Agency State Key Laboratory, exploring the in-depth integration of 5g financial media platform and products with enterprise digital platform, and striving to build the "on-site cloud enterprise version" into the entrance of the "enterprise yuancosmos" scene. 3. Main accounting data and financial indicators (1) whether the company needs to retroactively adjust or restate the accounting data of previous years in recent three years □ yes √ no
Unit: Yuan
Year end 2021 year end 2020 year end increase or decrease over the previous year year end year end 2019
Total assets 8013097877585402134569 - 6.17% 61033539988
Net assets attributable to shareholders of listed companies 2975688137228851863251 3.14% 41295017720
20212020 year-on-year increase or decrease 2019
Operating income 9174421207561938873726 48.12% 35422872298
Net profit attributable to shareholders of listed companies 978544357 - 2877199483 134.01% 1034991285
Net profit attributable to shareholders of listed companies after deducting non recurring profits and losses of 982346963 -3772976480, 126.04% and 933036136
Net cash flow from operating activities
