Dongguan Aohai Technology Co.Ltd(002993)
2021 general manager’s work report
In 2021, Dongguan Aohai Technology Co.Ltd(002993) (hereinafter referred to as “the company”) strictly abided by the provisions of relevant laws, regulations and systems in terms of operation and management, earnestly performed the duties entrusted to the general manager by the board of directors, strictly implemented the resolutions of the general meeting of shareholders and the board of directors, diligently carried out all work of the general manager meeting, constantly standardized the corporate governance structure of the company, and ensured the scientific decision-making and standardized operation of the company. The work of the general manager of the company in 2021 is reported as follows:
1、 Operating performance in 2021
In 2021, covid-19 pneumonia epidemic continued to spread all over the world. Many enterprises were in trouble due to the rise of raw materials, global transportation tension and price rise, exchange rate fluctuations and energy-saving power restriction. In such a severe market environment, the company’s management closely focused on the business objectives, optimized the product structure, strictly managed the process, strengthened cost control, widened business channels, and achieved stable growth of business performance in 2021 by preparing goods in advance, locking the price of raw materials, transmitting the price to the downstream, and carrying out foreign exchange hedging, while ensuring the supply of raw materials and the delivery of clients.
During the reporting period, the company achieved an operating revenue of 42452757 million yuan, an increase of 44.14% over the same period last year, relying on effective measures such as “enhancing the stickiness of head customers, steadily increasing market share, optimizing product structure, increasing the proportion of high value-added products, reducing cost and increasing efficiency, rapid response and timely delivery”; The operating profit was 381282100 yuan, an increase of 1.75% over the same period last year; The total profit was 382628 million yuan, an increase of 2.34% over the same period last year; The net profit attributable to the shareholders of the listed company was 343593 million yuan, an increase of 4.40% over the same period last year.
2、 Review of main work in 2021
1. Optimize the existing R & D system and continue R & D innovation
Since its inception, the company has attached great importance to the construction of R & D system, and has continuously optimized the existing R & D system through continuous R & D investment for many years. For different business areas, the company has set up professional R & D departments to be responsible for product development. Each department performs its own duties and forms a relatively perfect R & D system. In 2021, two cutting-edge technology exploration teams, namely “transformer magnetic simulation team” and “new technology pre research”, were newly established to establish a digital simulation design platform. At the same time, the company also has a doctor’s workstation in Guangdong Province, which has been recognized as a provincial and municipal engineering technology center, an intellectual property demonstration enterprise in Guangdong Province and an innovative enterprise in Guangdong Province. It has won the “best partner in 2021” of China Institute of electronic technology standardization and the “excellent enterprise in 2021” of electronic transformer branch of China Electronic Components Association. In addition, the company invested more than 70 million yuan to establish a high-end laboratory covering an area of 2000 square meters with more than 100 technicians; The laboratory covers 7 comprehensive testing laboratories and 23 sub laboratories, and has more than 400 sets of advanced testing equipment with powerful functions and high precision (such as anechoic chamber with ring noise as low as 6.1db; 3M method half wave anechoic chamber adopts scientific research materials and schemes imported from Japan and R & s ESR certified receiver), which can carry out more than 100 structural precision testing, electrical performance, noise testing, safety regulations (EMC, ESD, etc.) and various environmental reliability tests, It provides high-quality guarantee for all stages of product design, trial production, mass production and shipment, realizes accurate testing and strict monitoring of professional data, and strives to contribute to the stability and development of the company through Aohai R & D and innovation; The laboratory adopts CNAS-CL01 (ISO / IEC 17025) management system, has completed the construction of national CNAs certified Laboratory (currently applying for CNAs qualification), and obtained Intertek (ITS) International Organization EMC / safety testing qualification recognition and testing authorization in 2021, and can issue third-party laboratory reports.
Adhering to the development strategy of “building an enterprise through technology”, the company attaches great importance to R & D investment and manufactures high value-added products. During the reporting period, R & D investment reached 206 million yuan, a year-on-year increase of 43.38%, accounting for 4.84% of operating revenue. Through years of research and development, the company has mastered a number of core technologies. By the end of the reporting period, the company has obtained 379 patents, including 26 invention patents, 226 utility model patents, 127 design patents and 13 software copyrights, and has accumulated technologies including integrated planar transformer technology, fully automatic production technology of transformer, rapid detection of EMC performance of portable charger Small volume and high-power portable charger technology, anti common mode interference circuit technology, charger fast automatic on-load test technology, button structure technology suitable for multinational plugs, automatic production of various modules, multi interface fast charging intelligent socket technology, mini car charger technology, plane transformer technology, wireless charger heat dissipation technology, wireless charger early warning technology, etc. Among them, the integrated planar transformer technology can compress the traditional old transformer into a millimeter thick printed circuit board, and the volume of the transformer can be reduced by more than 20%. On this basis, the planar transformer integrated design is integrated into the design of switching power supply (charger and adapter), the chip and related components are designed and integrated on the coil winding PCB board of the planar transformer, and the EMC problem is solved through simulation, circuit design and precision manufacturing. The volume of the highly integrated design is further reduced by more than 10% compared with the ordinary planar transformer module. At the same time, the EMI design is optimized through simulation and other technologies to reduce the number of PCB layers (complete the 6-layer and 4-layer board design scheme) and further reduce the cost of planar transformer. Based on the company’s continuous investment in the construction of R & D system and technology accumulation, the company’s overall R & D and innovation strength has been continuously improved, such as obtaining the Qualcomm wireless fast charging technology certification issued by UL in the field of wireless charging, breaking through the technical barrier in the field of 135w and 200W high-power power power adapters and realizing mass production. The company actively responded to the national energy economic policy of “carbon peaking and carbon neutralization”, and completed the self-development and self-production of plane transformer in 2021. The plane transformer production line was put into use and mass production, reducing the consumption of copper materials and greatly alleviating the pressure of supply chain while improving product quality. At the same time, using common mode noise suppression technology, transformer structure miniaturization design technology, safety regulation element structural design technology, control circuit integration technology, etc., we have achieved technical breakthroughs in smaller volume and higher power products for many times, and so on.
The company’s core technology system is transformed into products, which not only brings consumers the ultimate charging experience, but also obtains a strong growth engine for the company’s operation. In 2021, Ao Hai developed a small 120W gallium charger for millet, using several high frequency gallium nitride chips, 8 plane transformers, graphene radiator and other advanced components, supplemented by multi board stacking, gel injection technology and electromagnetic simulation, thermal simulation technology, and the finished product’s power density is as high as 1.33W/cm ³， With the hot sale of Xiaomi 12 mobile phones, this charger has achieved a monthly sales volume of 800000, and has also received unanimous praise from the industry and users; The products developed by the company for vivo, Amazon and Google have also sold more than 2 million per month; Aohi, an independent brand, also launched a 30W pocket charger with ultra-high power density, which triggered a rush to buy.
With the perfect R & D system, abundant technology reserves and solid R & D and innovation strength, the company effectively safeguarded the advanced technology of the company, and provided sufficient technical support and experience guarantee for the rapid expansion of the company’s business and the smooth implementation of the new project.
2. Carry out lean production, optimize production process, intensive cultivation and reduce comprehensive cost
Since lean production helps to eliminate ineffective labor and waste and has the advantage of obtaining maximum output with minimum input, the company actively introduces lean production mode and carries out targeted design in combination with production content and production environment according to the visual management, standard operation, material handling, equipment management, standard organization, quality management, product technology, safety, health and environmental protection and other elements of lean production, Formed a management mechanism in line with the company’s production characteristics. For example, the company adopts the pull production mode to create a flawless production model line according to the beat, which effectively reduces the WIP in the process, helps to improve the product quality, shorten the manufacturing cycle and improve the equipment utilization rate.
At the same time, the company also continuously optimizes the production process, such as the self-developed Cyclic Static technology, which can avoid product pollution caused by the non air drying of the glue surface during dispensing, so as to shorten the cycle of products in process; Double sided ultrasonic technology can improve the uniformity of ultrasonic welding force and fully reduce the risk of glue overflow and excessive gap; Multi plane gap and segment difference detection, which can synchronously detect the three plane gap and segment difference, and make rational use of the comprehensive efficiency of the equipment; Three sided radium carving technology can further improve the operation efficiency of radium carving operators of product shell. In addition, the company also independently developed USB radium carving + character detection and polarity detection equipment, and realized large-scale application. With the power of R & D and innovation, the company improved the level of intelligent manufacturing and automation, and effectively improved the production efficiency.
Relying on lean production mode and excellent production technology, the company effectively shortens the product production cycle, improves production efficiency and reduces energy consumption.
3. Strict quality control to stabilize product quality
For a long time, the company has been strictly controlling product quality and always firmly believes that “delivery without quality is a disaster, and quality without delivery is meaningless”. The company’s main products are safety devices with high frequency of daily use, and its product quality is closely related to the personal safety of consumers. Therefore, the company has always attached great importance to product quality control, adhered to the product quality policy of “careful manufacturing, excellence; sincere service and win customers”, and built a system covering supplier quality management, new model material certification and management, incoming material quality control, production process quality management The whole process quality control system for delivery inspection control, reliability verification and other links. At the same time, the company has built its own product laboratory, which has the conditions for relevant product reliability test and environmental test. It can carry out various tests including flame retardant test, electrostatic discharge immunity test, high temperature withstand voltage test, heavy object impact test, etc., so as to fully ensure that the insulation, lightning protection, static electricity, high temperature resistance, corrosion resistance, flame retardancy, fall resistance, plug-in performance, electrical performance and other indicators of the company’s products meet the standard requirements.
At present, the company has passed ISO9001, ISO14001, iso45 Dongrui Food Group Co.Ltd(001201) 8, QC080000 and other management system certification. At the same time, in order to meet the needs of the company’s product sales, it has also passed the recognition and certification of China 3C, EU CE, Russia EAC, US UL / ETL, FCC, Germany GS, India BIS, Japan PSE and other global countries, as well as the product certification of CTIA, QC, USB if, WPC Qi, MFI and other industry association terminals. Relying on strict quality control measures, the company’s product quality is stable and reliable, which has been widely recognized by customers, and has won the “Xiaomi Quality Award in 2021”, the “excellent supplier award” issued by Shanghai chuangmi Technology Co., Ltd., the “excellent quality award” issued by Ningbo mabowell mobile phone Co., Ltd., and Shenzhen Shenzhen Fenda Technology Co.Ltd(002681) Co., Ltd
4. The performance grew steadily and the market share continued to increase
With the further improvement of the market concentration of the smart phone industry, the market share of the head mobile phone brand continues to increase. Relying on the accumulated resources of the head mobile phone brand customers (Xiaomi, vivo, oppo and other mobile phone head manufacturers), the company’s market share has been further improved.
On the one hand, with the continuous improvement of smart phone application ecology, the increase of mobile phone functions, the number of 5g mobile phone antennas and service time lead to the increase of mobile phone power consumption. On the other hand, due to the existing battery technology and mobile phone volume, it is difficult to greatly expand the battery capacity of smart phones. Therefore, the fast charging mode that can shorten the charging time will become an effective solution to solve the user’s pain points, and the penetration rate of the fast charging charger will be further improved. The company closely followed the market and customer demand, optimized the product structure, realized the upgrading iteration of fast charging products, and significantly increased the product unit price.
On the other hand, the company has also made breakthroughs in new business areas: power adapters used in IOT fields such as security and small household appliances have increased significantly, with sales revenue reaching 567 million yuan, a year-on-year increase of 69.8%; Power tool power supply achieved 0 breakthrough: two new products achieved mass production, successively received orders, and completed the construction of 42W, 84w and 168W product platforms; Data power has completed the development of two mainstream 550W and 800W, and achieved a breakthrough in sales; The sales revenue of independent brands exceeded 40 million yuan; Aohi brand has achieved tmall’s goal of actively searching the charger brand TOP10; The mobile speed brand has also achieved the top 5 of tmall chargers, the top 3 of double 11 and the top 10 of storage products.
3、 Business plan for 2022
In 2022, the company will expand and extend from the following aspects:
1. Market expansion planning
(1) Global business layout and expand overseas market performance
Under the background of one of the “globalization one” and “one belt, one road”, the company actively complies with the global business layout, has established an international production base in India and Indonesia, and actively expanded its international business, and separately with Amazon (Amazon), Google (Google), Bestbuy (Bai Simai), Belkin (Belkin), Mophie (Murphy) and other Bay area power enterprises, and the company has set up a sales team for professional service international customers. Strengthen international business expansion and continuously improve the global market share and international competitiveness of the company’s products. In 2022, the company actively aimed at the head customers, expanded the international team building, strengthened the support force of business development in China, Taiwan, the United States and South Korea, and improved business critical matrix around the regional and sub sectors to expand the overseas market performance. In 2021, the company’s export revenue accounted for less than 25.00% of the company’s main business revenue, and the international business has great room for improvement.
(2) Improve the penetration of the company’s main business and product line in existing core customers
At present, the company’s customers include Xiaomi, vivo, oppo, Huawei, glory, moto, voice transmission, Nokia and other well-known brands
